Experienced Professional Services Marketing & Corporate Services senior executive
Sydney Area, Australia
- Current
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- General Manager Marketing: Exec & Prof Recruitment and Consulting Services at Chandler Macleod Group
- Past
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- Chief Operations Officer & GM Marketing at Mettle Group
- Excutive Officer at Deakin University
- Education
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- Victoria University
- Sandgate District State High School
- Toowoomba Grammar School
- Connections
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42
connections
- Industry
- Human Resources
- Websites
Craig McCallum’s Summary
Craig McCallum is a very experienced marketing, communications and operations executive with demonstrable capability to work at the senior levels in any services organisation.
Craig has worked predominantly in the Legal, Medical, Hospitality, Management, Business Consulting and Recruitment Industries, as well as various Government Sectors in middle to senior management roles.
Most recently Craig has delivered strategic marketing solutions to a wide range of re-branding and economic challenges in Mettle Group Consulting and the ASX listed company, Chandler Macleod Group (CMG). From this experience Craig brings to his assignments an understanding of ‘what’s important now’, how to influence outcomes and facilitate practical and sustainable solutions to market movements. He has a strong focus towards return on investment sustainability in marketing campaigns and their impact on corporate strategy.
Craig has a real skill in developing simple and effective marketing solutions to address market needs and sales revenues.
In addition to his practical and strategic marketing activities, Craig is a regular contributor to professional publications including Business Solutions – a bi monthly business publication where he is the author of the publications Marketing column and Human Capital a monthly Human Resources publication where Craig writes the ‘Evolving your Workforce’ column. Craig is also often quoted in national publications including the Australian Financial Review on marketing issues and has presented at marketing conferences on topics including ‘Developing and Executing Marketing Strategies for Professional Services Firms’.
Craig McCallum’s Specialties:
Professional Services Firm Marketing, Corporate Services Strategies, Business Systems, Logistics Systems, Global Operations, Branding, Public Relations, Communications, Media Relations, Fundraising, Marketing Campaigns, integrated marketing and communications strategies, global brand strategies, online marketing strateties, events management, business development systems, sales processes, website design
Craig McCallum’s Experience
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General Manager Marketing: Exec & Prof Recruitment and Consulting Services
Chandler Macleod Group
(Public Company; CHD; Human Resources industry)
August 2006 — Present (3 years)
Craig McCallum’s Education
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Victoria University
2000 — 2003
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Sandgate District State High School
Senior Year , 1985 — 1988
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Toowoomba Grammar School
1983 — 1984
Additional Information
Craig McCallum’s Websites:
Craig McCallum’s Interests:
Marketing measurement, leadership development, management, business successes, communications, travelling, reading, writing, dining out
Craig McCallum’s Groups:
Australian Institute of Management (NSW), Australian Institute of Office Professionals, Meetings Industry Association of Australia
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NSW Business Chamber - Sydney North Region
Craig McCallum’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
