Craig Knudsen
Business Development Professional
- Location
- San Francisco Bay Area
- Industry
- Telecommunications
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Craig Knudsen's Overview
- Past
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- Business Development at Cisco
- VP & Sr. Director of Business Development at Inlet Technologies (Acquired by Cisco Systems in 2011)
- Director of Business Development - IPTV at Ericsson (via TANDBERG Television acquisition)
- Director of Product Marketing & Business Development at Tandberg Television (via SkyStream Networks acquisition)
- Director of Product Marketing at SkyStream Networks (Acquired by Tandberg Television)
- Product Marketing Manager at Tellabs
- Account Manager at Advanced Fibre Communications (Acquired by Tellabs)
- Account Manager / Systems Engineer at Advanced Fibre Communications
- Demand Manager at Advanced Fibre Communications
- Applications Engineer at Advanced Fibre Communications
- Education
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- California State University, Chico
- Recommendations
-
8 people have recommended Craig
- Connections
-
500+ connections
Craig Knudsen's Summary
Seasoned leader with 14 years of experience in Business Development, Sales, Marketing, Operations and Engineering. Industry veteran able to drive strategic vision from business plan to implementation. Team-oriented Product Champion who evangelizes competitive advantages and leads cross-functional teams from product conceptualization to successful commercialization. Award-winning charismatic self-starter with a proven ability to assertively sell to senior executives both internally and externally.
Specialties
Industry Experience: OTT/Internet Video, Adaptive Bit Rate Video, IPTV, Broadcast, Satellite, Video-on-Demand & Enterprise markets, Telecom Network Hardware
Professional Roles: Business Development, Product Marketing & Sales Leadership.
Leadership
Craig Knudsen's Experience
Business Development
Cisco
Public Company; 10,001+ employees; CSCO; Computer Networking industry
April 2011 – June 2011 (3 months)
VP & Sr. Director of Business Development
Inlet Technologies (Acquired by Cisco Systems in 2011)
Privately Held; 51-200 employees; Computer Software industry
April 2010 – April 2011 (1 year 1 month)
Business development owner with key focus on new market & application identification, development & partnerships. Positioned Inlet with key global system integrators (ALU, ERIC, CSCO, NOK, Huawei & MMI) as a critical market mover, expanding global reach. Identified ABR-TV™ as a key strategic OTT deployment model for the carrier markets; drove ecosystem & consortium development. Built and promoted advanced advertising ecosystem for Tier 1 carrier deployments.
Director of Business Development - IPTV
Ericsson (via TANDBERG Television acquisition)
Public Company; 10,001+ employees; ERIC; Telecommunications industry
August 2007 – May 2010 (2 years 10 months)
Owner of all IPTV business development activities in North & South America for Ericsson's SATV division.
Director of Product Marketing & Business Development
Tandberg Television (via SkyStream Networks acquisition)
Public Company; 501-1000 employees; TAT; Broadcast Media industry
February 2006 – July 2007 (1 year 6 months)
Recruited to reposition and productize zBand content distribution technology for the IPTV, Broadcast and Broadband markets and drive global sales through effective product marketing and business development. Closed deals with global media and service providers including: Microsoft, Disney, AT&T, Verizon, British Telecom, Reauters, EarthLink, Gilat, Telesat, Hughes, Scientific-Atlanta, TV Azteca and SpaceNet. As product Champion and Evangelist, spearheaded cross-functional teams of over 20 professionals to ensure market needs, product timetables and sales goals were accomplished.
Director of Product Marketing
SkyStream Networks (Acquired by Tandberg Television)
Privately Held; 51-200 employees; Telecommunications industry
January 2006 – February 2006 (2 months)
Product Marketing Manager
Tellabs
Public Company; 1001-5000 employees; TLAB; Telecommunications industry
October 2004 – January 2006 (1 year 4 months)
Worked directly with customers’ senior executives to position Tellabs products into accounts and gain mindshare on overall “Network Vision.” Developed and implemented strategic and tactical marketing plans for Fortune 500 clients including Sprint, Alltel, CenturyTel, TDS, Cincinnati Bell, Grande Communications and Frontier representing over $300M in potential revenue. Led cross-functional teams for all NLEC market segment activities, issues and initiatives. Recommended and led product roadmap and release plans. Developed and presented product turn around plans and recommendations to Tellabs senior executives.
Account Manager
Advanced Fibre Communications (Acquired by Tellabs)
Public Company; 501-1000 employees; AFCI; Telecommunications industry
January 2002 – September 2004 (2 years 9 months)
Met sales goals exceeding $13M annual quota for 2004 with no increase in territory from 2003.
Doubled 2003 annual sales quota with $11.1M in sales; recognized with President’s Club award.
Produced approximately $1.1M in AccessMax sales to Sprint’s CLEC venture.
Sold first AFC professional installation and engineering services into Sprint Texas territory.
Sold and gained Sprint standardization for first non-standard CWDM transport product, TransMax 1500.
Sold first non-standard DSLAM deployment of AccessMax ADSL into Sprint network.
Account Manager / Systems Engineer
Advanced Fibre Communications
Public Company; 501-1000 employees; AFCI; Telecommunications industry
April 1999 – April 2002 (3 years 1 month)
Exceeded all annual sales quotas with 150% of quota and $77M in sales for 2002, 101% of quota and $57M in sales for 2001, and 123% of quota and $36M in sales for 2000 by gaining AFC product standardization.
Rewarded for outstanding sales performance with Most Significant Sale of the Quarter for Q1 2001 and Q42000, and Most Significant Market Segment of the Year for 2000.
Gained lab trials for Telliant 5000 & TransMax 1500. Led introduction of IGMP and CWDM technology to Sprint.
Demand Manager
Advanced Fibre Communications
Public Company; 501-1000 employees; AFCI; Telecommunications industry
March 1998 – March 1999 (1 year 1 month)
Applications Engineer
Advanced Fibre Communications
Public Company; 501-1000 employees; AFCI; Telecommunications industry
March 1997 – February 1998 (1 year)
Craig Knudsen's Education
California State University, Chico
September 1993 – December 1996
Craig Knudsen's Additional Information
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