Craig Jacobson

Current

• VP Business Development at Open Spaces Consulting

Past

• VP Business Development at Synchronized Business Solutions
• Business Development Manager at Harte-Hanks
• Business Development Manager at Harte-Hanks Market Intelligence

• Marketing Manager at Kyocera Solar
• General Manager at BioHealth Diagnostics
• President, VP Sales & Marketing at Ortho Kinetics Corp
• Product Director at "A"-Company, a Johnson & Johnson company
• International Sales Manager at "A"-Company, a Johnson & Johnson company
• Custom Products Manager at American Pharmaseal, a division of American Hospital Supply Corporation

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Education

• Duke University - The Fuqua School of Business
• Vanderbilt University

Recommended

10 people have recommended Craig

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• Marketing Consulting
• Product Development

Craig Jacobson’s Summary

Sales and Marketing Leadership/ P&L Responsibility/Start up/ Business Development

Consultative Solution Sales Experience: Enterprise level sales of data solutions. Skilled at complex data analysis and presentation to prospects. Development of customer specific value propositions based upon company research. Development of customer and market place analysis to assist customer’s Go To Market strategies

Fortune 500 Marketing Leader: Medical device sales and marketing career at Johnson & Johnson (10 years) and American Hospital Supply Corporation (5 years). Consistently grew product line sales, developed new products and improved product line profits.

Entrepreneurial Experience: Led formation of startup. Brought new products to market, built brands, developed brand awareness, established customer education programs and built distribution networks. P&L and team building responsibility. Responsibile for sales strategy development and execution.

Hands on experience with product concept development, intellectual property management, market research, and business plan development, development of strategic partners, through implementation of the business plan to the management of the business for maximum profitability.

Proven Experience: Skilled at all marketing and sales related functions and experienced with operations, financial analysis, legal/risk management issues and regulatory and general management functions. C-Level business development/ sales experience. Strategic thinker, skilled implementer

International Experience: Developed distribution and grew sales in 40 countries. Consulted for 4 years with Japanese client-company on strategic alliances and marketing strategy including a $1MM USA technology company investment.

Craig Jacobson’s Specialties:

-Founded successful start-up company.
-Consultative sales and business development expertise
-Marcom experience: website content, press releases, tradeshows, brochures, advertising campaign development, sales talking points. Developed innovative advertising campaigns, brand positions and public relations campaigns
- Product development expertise leading successful cross functional development teams
- Structuring businesses sales,marketing, legal, operational and financial systems

Craig Jacobson’s Experience

• VP Business Development

  Open Spaces Consulting

  (Management Consulting industry)

  2005 — Present (4 years)

  Sales and marketing consultant, offering business coaching to help start or grow businesses.
  
  Find your best customers in the most efficient manner. Establish follow-up systems to maximize your sales growth.
  
  Southern California's first Infusionsoft Certified Consultant (ICC) or (CMAC) skilled at implementing automated marketing follow-up systems using websites/microsites, email, fax, voice broadcast, direct mail and other media in multitouch marketing programs.
  
  Skilled at website design and redesign, website authoring, SEO, web analytics, email marketing, direct mail, call center scripting and analysis, sales prospecting and sales system development and tuning.
  
  Software tools used include:
  Infusionsoft Marketing Automation System
  Adobe Dreamweaver/CMS tools/Photoshop
  Joomla, Wordpress, Weebly websites
  A wide array of search engine marketing tools
  Microsoft Office, OLAP Datacube, Visual Basic
  Demographic analysis tools
  Php, MySQL,Apache, XML, HTML
  Google Webmaster, Analytics, Adwords tools
  
  www.openspacesconsult.com

• VP Business Development

  Synchronized Business Solutions

  (Information Technology and Services industry)

  2008 — 2009 (1 year)

  Using consultative sales approach to assist companies automate their internal processes ranging from sales/marketing (CRM) to accounting and planning (BI), HR, MRP to WMS and beyond.
  
  Consultative Sales of automated marketing, Enterprise Resource Planning (ERP) and Business Intelligence (BI) software.
  
  We enable our clients able to grow and become more efficient in their sales, finance and operations through the use best practices, proper use of data and analytics.
  
  IBM Cognos Value Added Reseller
  SAP Business One Value Added Reseller
  Buiness Objects, Crystal Reports and Xcelsius VAR
  Accellos WMS partner
  Arena PLM partner
  iSGi Project Accounting partner
  Softbrands FourthShift (FSE) partner
  
  www.synchbiz.com

• Business Development Manager

  Harte-Hanks

  (Public Company; Marketing and Advertising industry)

  2006 — 2008 (2 years)

  Same position as Harte-Hanks Market Intelligence. Harte-Hanks (the corporate parent) shows up in Linkedin corporate lists but Harte-Hanks Market Intelligence (child) does not.

• Business Development Manager

  Harte-Hanks Market Intelligence

  (Public Company; 5001-10,000 employees; hhs; Information Technology and Services industry)

  April 2006 — September 2007 (1 year 6 months)

  Working as a software sales engineer on sales teams to gain and grow large accounts by researching prospect accounts business initiatives and develop solutions to their business objectives. Assigned accounts include Microsoft, BMC Software, Panasonic, Cisco, Sprint, AMD, INTEL, Xerox and other leading technology companies
  
  The CiTDB (Computer Intelligence Database) is a database built based upon approximately 60,000 phone interviews completed monthly with business locations. We profile the IT technology installed and planned at sites, IT budget levels, IT initiatives and IT contacts. This information is used by technology companies to find prospects, prioritize leads, communicate via mail, phone, email, and size their markets (among many other uses).
  
  Skilled with OLAP datacube analytics, Microsoft Excel pivot tables, MS Access, SQL queries of relational databases, Boolean queries, and use of analytical tools to uncover significant facts and insights to build business cases.

• Marketing Manager

  Kyocera Solar

  (Public Company; 10,001 or more employees; KYO; Renewables & Environment industry)

  2005 — 2006 (1 year)

  Responsible for marketing department at the world's #2 photovoltaic (solar cell) manufacturer.
  
  Lead initiative to penetrate new homebuilder market, especially D.R. Horton with solar homes.

• General Manager

  BioHealth Diagnostics

  (Privately Held; 11-50 employees; Alternative Medicine industry)

  September 2004 — August 2005 (1 year)

  BHD business serves the complimentary and alternative healthcare (CAM) practioners with diagnostic laboratory tests(BioHealth Diagnostics Laboratory), dietary supplement product line (BioMatrix) and alternative health care clinic(BioHealth Centers). The clinical tools allow insights into disease processes before symptoms are presenting.
  
  www.biodia.com

• President, VP Sales & Marketing

  Ortho Kinetics Corp

  (Privately Held; 11-50 employees; Medical Devices industry)

  1994 — 2004 (10 years)

  Co-Founder of class II medical device start-up.
  Led business strategy development, establishing sales and marketing plans and implementing.
  Established and managed consultants (KOLs).
  Established distributor network.
  Led direct marketing programs to build US direct sales.
  10 years of P&L and financial planning responsibility.
  Overall hiring, team development responsibility.
  Managed IP, legal and risk management strategy.
  Acquired company to expand market reach.

• Product Director

  "A"-Company, a Johnson & Johnson company

  (Public Company; 10,001 or more employees; JNJ; Medical Devices industry)

  1984 — 1994 (10 years)

  Grew product line sales from $8MM to $25 MM by organic growth and new product launches.
  
  Established highly successful "sales through education" seminar program. Using direct mail and telesales techniques to fill courses.
  Developed courses along with key opinion leader doctors. Managed key opinion leaders and professional education programs.
  
  Developed industry best selling product line "MiniTwin" from concept through introduction and to #1 worldwide share.
  Developed and launched #1 in market share product “MiniTwin”. $10 MM in annual sales from $300 K investment

• International Sales Manager

  "A"-Company, a Johnson & Johnson company

  (Public Company; 10,001 or more employees; jnj; Medical Devices industry)

  1989 — 1994 (5 years)

  Managed direct sales by Canadian salesforce and sales to international distributors. Expanded international sales by establishing distributors in Europe, Asia, Middle East and Latin America.
  Grew sales 500% over 5 years.

• Custom Products Manager

  American Pharmaseal, a division of American Hospital Supply Corporation

  (Public Company; 10,001 or more employees; AHSC; Medical Devices industry)

  1979 — 1984 (5 years)

  Grew sales of custom procedure tray product lines to 15 MM from 3MM.
  
  AHSC, American Hospital Supply Corp, American Pharmaseal

Craig Jacobson’s Education

• Duke University - The Fuqua School of Business

  MBA , Marketing & International Finance , 1977 — 1979

  Activities and Societies:

  Duke Kayak Club, Intramural Sports, Carolina Canoe Club

• Vanderbilt University

  BA , Economics , 1973 — 1977

  Activities and Societies:

  Chairman of Faculty Fellows, President of Ski & Outing Club, Coordinator of Intamural sports programs, Student representative to University Proxy Committee

Additional Information

Craig Jacobson’s Websites:

• Marketing Consulting
• Product Development

Craig Jacobson’s Interests:

Basketball coaching, basketball leagues, yoga, tennis, skiing, computer programming, reading, travel

Craig Jacobson’s Honors:

-US Patent #5,620,320 Substantially constant force coil spring usable in extraoral orthodontic appliance
-Co-Inventor orthodontic implant system with 2 patents issued

4 patents pending

Craig Jacobson’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch