Managing Partner at Sector Intelligence
Greater Seattle Area
- Current
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- Managing Partner at Sector Intelligence
- Past
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- CEO at Firstuse.com, Inc.
- Assistant Professor at School of Business Administration and Economics, California State University, Northridge
- Vice President at Visual New Media
- Analyst at UCLA Graduate School of Education and Information Studies
- Vice President at Group Management Associates
- Education
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- University of California, Los Angeles
- California State University-Northridge
- University of California, Los Angeles
- Recommended
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2 people have recommended Craig - Connections
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36
connections
- Industry
- Market Research
- Websites
Craig Honick’s Summary
Strategic market and organizational research professional. Focus: identify trends and dynamics that will shape the future of a client's environment and position the client for success in the new environment.
Craig Honick’s Specialties:
Strategic thinking, branding, positioning, organizational culture and change. Expert in the analysis of how brands live in the daily life of target markets and the steps organizations can take to sustain their brands. Seasoned in ethnography, deep analysis of online community activity, participant-observation, word of mouth market research, and other contextual, interpretive research methodologies. Also manage large-scale and international survey research.
Craig Honick’s Experience
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Managing Partner
Sector Intelligence
(Privately Held; 11-50 employees; Retail industry)
December 2000 — Present (8 years 8 months)
In addition to conducting custom market intelligence, Sector Intelligence conducts brand sustainability analysis using a patent-pending, ethnographic-based indexing system. It also designs and manages Industry Innovation Collaboratives -- cooperative, subscription-based research solutions, tailored by sector.
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CEO
Firstuse.com, Inc.
(Information Technology and Services industry)
March 1997 — December 2000 (3 years 10 months)
Co-Founder and Co-Chief Executive of new technology company focused on creating a public registry for computer-based files. Registry received digital "fingerprints" (hash codes) of any type of computer file online, processed the code using third party digital timestamp technology, and stored records for future retrieval and verification. Venture backed.
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Assistant Professor
School of Business Administration and Economics, California State University, Northridge
(Educational Institution; 10,001 or more employees; Higher Education industry)
September 1992 — July 1997 (4 years 11 months)
Tenure track professor teaching Communications, Office Systems, Management, and Market Research in both the undergraduate and MBA programs.
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Vice President
Visual New Media
(Privately Held; 11-50 employees; Internet industry)
December 1994 — March 1997 (2 years 4 months)
Directed client development and project management for one of the Web's earliest full service commerical web site development firms.
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Analyst
UCLA Graduate School of Education and Information Studies
(Educational Institution; 10,001 or more employees; Research industry)
September 1991 — June 1996 (4 years 10 months)
Responsible for designing and conducting research in areas of vocational/professonal education and cultural change in public organizations or organizations directly impacting public policy.
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Vice President
Group Management Associates
(Privately Held; 11-50 employees; Non-Profit Organization Management industry)
November 1984 — January 1991 (6 years 3 months)
Managed member communications, meeting planning and professional education for association mangement firm. Clients included both state wide and national trade organizations. Niche focused on organizing and growing trade groups at their earliest stages and building their state and national education and advocacy mechanisms.
Craig Honick’s Education
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University of California, Los Angeles
PhD Cand , Higher Education and Organizational Change , 1990 — 1995
Doctoral research focus on organizational culture and change. Initiated and co-managed long term, ehtnographic study of change in the Los Angeles Police Department post Rodney King/Christopher Commission Report. Examined patrol officer sub-culture response to change efforts.
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California State University-Northridge
MA , History , 1987 — 1989
Focus on American Foreign Policy in 20th Century; minor focus areas were Latin American and China (1644-1911).
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University of California, Los Angeles
BA , History , 1978 — 1983
- Activities and Societies:
- ZBT Fraternity - Vice President, Pledge Father; UCLA Mardi Gras (fundraiser for UCLA Unicamp), Chair of Promotion and Public Relations, Executive Director (1982); UCLA Prison Coalition tutoring program; UCLA Amigos del Barrios educational outreach program.
Additional Information
Craig Honick’s Websites:
Craig Honick’s Groups:
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Marketing Research Association -
Simon School Alumni Network
Craig Honick’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
