Senior Marketing Manager, Digital Strategy
Reading, United Kingdom
- Current
-
- Senior Marketing Manager, Digital Strategy at RedDot - The Open Text Web Solutions Group
- Senior Marketing Manager, Digital Strategy at RedDot Solutions - Open Text
- Global Webmaster at STA Travel
- Past
-
- Intranet Web Manager at BAA
- Web Designer / Producer at Rentokil Initial
- Education
-
- Glasgow Caledonian University
- Glasgow College of Building & Printing
- Bearsden Academy
- Recommended
-
16 people have recommended Craig - Connections
-
174
connections
- Industry
- Information Technology and Services
- Websites
Craig Hepburn’s Summary
Over the past ten years I have developed an exceptional understanding of Internet, Intranet, Multimedia Technologies and how to apply it to maximum effect for business. I am a focused leader, self-starter with the ability to adapt quickly to new environments and the ability to communicate at various levels. I have extensive knowledge of web2.0 technologies and have been involved in developing social media and product strategies for our global brand. I am passionate about innovations, web / mobile technology and human computer interaction. I have headed up many large ecommerce and Intranet projects for Rentokil Initial, BAA and STA Travel over the past ten years. I enjoy pushing the boundaries of what's possible and developing cutting edge technology concepts and seeing these through to fruition.
I have been invited to speak at many travel and technology events over the past couple of years on social media, online travel, web2.0 and more recently virtual worlds and second life where i was involved in concepting and managing the worlds first virtual travel branch. I have extensive knowledge in the Google technology suit and managed to utilise these to develop many project collaboration processes.
Craig Hepburn’s Specialties:
Global Content Management Solutions, Travel, Support Services, e-commerce development platforms, Relationship Management with content providers, Search Engine Optomisation, Social Networks, Second Life Implementations ( www.virtualstatravel.com ), web based video development, podcasting solutions, podvertising, RSS, Web2.0 technologies, GDS platforms, Reddot CMS, Vignette Application Portal, web widgets, the full Google suit of technologies and services.
Craig Hepburn’s Experience
-
Senior Marketing Manager, Digital Strategy
RedDot - The Open Text Web Solutions Group
(Privately Held; 201-500 employees; Information Technology and Services industry)
2008 — Present (less than a year)
-
Senior Marketing Manager, Digital Strategy
RedDot Solutions - Open Text
(Information Technology and Services industry)
2008 — Present (less than a year)
-
Global Webmaster
STA Travel
(Privately Held; 5001-10,000 employees; Leisure, Travel & Tourism industry)
July 2005 — Present (2 years 11 months)
My current position as Global Webmaster is to manage the global CMS platform and e-commerce technologies, developing strategic web based product applications and content strategies in order to keep our companies online channels up to date in a highly competitive market. I also act as a coordinator and oversees the activities of local webmaster's in over 15 countries, supporting their business requirements and technical issues . I also manage a central team of developers, CMS administrators and communication managers. My key objective is to identify and develop improved web technology methods to increase our travel product conversions online. I play a key role in advising the CEO and other senior management on current web trends and plan product strategies within our online web and other sales channels. During my time at STA Travel i have managed to bring STA Travel web technology up to a high standard with cutting edge and award winning developments.
-
Intranet Web Manager
BAA
(Public Company; 10,001 or more employees; BAA; Aviation & Aerospace industry)
May 2004 — July 2005 (1 year 3 months)
Managing a team of Intranet web managers, I am responsible for the day to day development of the corporate web / intranet and advise the business on new online technologies including search engine optimisation and information taxonomies. Responsible for the regular monitoring and reporting on web and intranet usage statistics on Webabacus. I have the responsibility of advising and consulting on new site designs and sourcing new online content for the web / intranet while also supporting and training nominated site owners, ensuring their adherence to best practice and design guidelines during site developments. Work closely with IT managers and the communications manager to enhance and promote the benefits of communicating and working online. Responsible for maintaining and administering the company’s content management system and advising on our recent content migration across to Vignette Application Portal Services.
-
Web Designer / Producer
Rentokil Initial
(Public Company; 10,001 or more employees; RTO; Business Supplies and Equipment industry)
August 2000 — May 2004 (3 years 10 months)
Leading a team of web developers and technical developers in providing strategic analysis and project management for the companies Web and Intranet Infrastructure. Implementing intranet marketing strategies, content management systems and multimedia technologies to enhance business performance and online communications. Position involves liasing with business managers, co-ordinating development meetings, managing and creating high quality online designs, consulting with developers on project specifications along with the responsibility for maintaining that both intranet and web sites are maintained and updated. · Managed and co-ordinated the implementation of the world-wide company intranet which boasts over 4000 users per day and hosts 40+ business specific intranet sites. Liased with business managers and programmers in the development process. Played a key role in developing the Information architecture as a process for improving user's performance within the intranet.
Craig Hepburn’s Education
-
Glasgow Caledonian University
BSc, Multimedia Technology and Production, 1997 — 2000
- Activities and Societies:
- Multimedia Technology 1, 2eCommerce MarketingVisual Software Development 1 Human Computer Interface Design Communications and the InternetAudio and Video Streaming
-
Glasgow College of Building & Printing
HND, Multimedia Development, 1997 — 1999
- Activities and Societies:
- HND Multimedia Development & Production§ Subjects Completed Information Technology Applications Managing Desk Top Computer Applications Presentation Graphics Video Production Technical Authorship Marketing 2D/3D Animation Digital Sound Editing
-
Bearsden Academy
Higher Education 1993 — 1997
Additional Information
Craig Hepburn’s Websites:
Craig Hepburn’s Interests:
Web Marketing, Mobile technology, innovation, Virtual Worlds, web2.0, eCommerce, Travel, Rugby, Football and good old socialising with real people.
Craig Hepburn’s Groups:
IEEE, Widgety Goodness, iCrossing Summit 2008, Digital Cream, Twitter
Craig Hepburn’s Honors:
STA Travel won the "Best Use of Social Media" in 2007 at the Travolution awards under the Marketing & Innovation category : WINNER: http://blogs.statravel.co.uk
“The winner offered a complete service to travellers, using mobile, video and maps within the blog to encourage excellent community participation.”
Full article can be found at http://tinyurl.com/2a2qb8
Craig Hepburn’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
