Craig Hepburn

Craig Hepburn

Global Director, Social & Digital Media Microsoft Mobile Oy at Microsoft

Location
London, United Kingdom
Industry
Consumer Electronics

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Craig Hepburn's Overview

Current
  • Global Director, Social Media Microsoft Mobile Oy at Microsoft
Past
Education
Connections

500+ connections

Websites

Craig Hepburn's Summary

Over the 15 years Craig has developed an exceptional understanding of Internet, Intranet, Multimedia Technologies and how to apply it to maximum effect for business. He is a focused leader, self-starter with the ability to adapt quickly to new environments and the ability to communicate at various levels. Craig has an extensive and deep knowledge of digital technologies and has been involved in developing social media and digital strategies for some of the worlds largest brands.

Craig comes from a well-educated background in Glasgow, Scotland but made his move to London when he was 21 years old to pursue a career in digital marketing. Craig is well renowned for being very passionate, outspoken and driven and through this has helped him develop an incredible network of highly exceptional individuals from business and industry across the world.

Currently Craig is Global Director of Digital & Social Media at Nokia, responsible for leading a world class digital and social media strategy for the worlds largest mobile phone brand. Heading a team of highly skilled experts who drive the centre of digital and social media excellence.

Craig has presented and keynoted at many of the worlds largest conferences in digital and social including eConsultancy JUMP, AIIM, Social Media Influence, Enterprise 2.0 Conference, Internet World, EyeForTravel, AdTech, Revolution Search Marketing, OT Content World and iStrategy events.

Craig was voted as one of the UK's rising stars in the digital marketing sector by Revolution Magazine, shortlisted for digital person of the year by the DADI awards and contributes to many publications on social media and business.

Craig is a real family man with an amazing wife and 2 young boys who he says really drive him to succeed at home and in business but keeps him very grounded and focused on what matters in life.

Craig Hepburn's Experience

Global Director, Social Media Microsoft Mobile Oy

Microsoft

Public Company; 10,001+ employees; MSFT; Computer Software industry

April 2014Present (6 months) London, United Kingdom

Leading the social media marketing efforts for the Microsoft Mobile Oy business.

Global Director, Digital & Social Media

Nokia

Public Company; 10,001+ employees; NOK; Telecommunications industry

May 2010April 2014 (4 years) London, United Kingdom

Responsible for aligning all paid and social media activities across the Nokia digital strategy. Leading a team of highly skilled experts who will drive the centre of digital media excellence and ensure a high standard of strategic execution along with the creation of a company wide social media taskforce representing sales and marketing.

Have overall responsibility for digital innovation and management of core media agencies.

Director of Social Media Strategy, EMEA

Open Text Corporation

Public Company; 5001-10,000 employees; OTEX; Computer Software industry

February 2009May 2010 (1 year 4 months)

Responsible for the overall social media product marketing strategy along with taking a leading role in the strategic direction of the Open Text product suite.

Director of Social Media Strategy, EMEA

Open Text

Public Company; 5001-10,000 employees; OTEX; Computer Software industry

February 2009May 2010 (1 year 4 months)

Senior Marketing Manager, Digital Strategy

RedDot Solutions - Open Text

Public Company; 51-200 employees; Computer Software industry

May 2008January 2009 (9 months)

Responsible for the overal digital marketing strategy for the Content Management business. Managing the online solutions and developing lead generation and sales demand for the ECM business.

Head of eCommerce

STA Travel

Privately Held; 501-1000 employees; Leisure, Travel & Tourism industry

July 2005May 2008 (2 years 11 months)

My previous position as Global Webmaster is to manage the global CMS platform and e-commerce technologies, developing strategic web based product applications and content strategies in order to keep our companies online channels up to date in a highly competitive market. I also act as a coordinator and oversees the activities of local webmaster's in over 15 countries, supporting their business requirements and technical issues . I also manage a central team of developers, CMS administrators and communication managers. My key objective is to identify and develop improved web technology methods to increase our travel product conversions online. I play a key role in advising the CEO and other senior management on current web trends and plan product strategies within our online web and other sales channels. During my time at STA Travel i have managed to bring STA Travel web technology up to a high standard with cutting edge and award winning developments.

Head of Web & Intranet Solutions

BAA

Public Company; 10,001+ employees; Airlines/Aviation industry

May 2004July 2005 (1 year 3 months)

Managing a team of Intranet web managers, I am responsible for the day to day development of the corporate web / intranet and advise the business on new online technologies including search engine optimisation and information taxonomies. Responsible for the regular monitoring and reporting on web and intranet usage statistics on Webabacus. I have the responsibility of advising and consulting on new site designs and sourcing new online content for the web / intranet while also supporting and training nominated site owners, ensuring their adherence to best practice and design guidelines during site developments. Work closely with IT managers and the communications manager to enhance and promote the benefits of communicating and working online. Responsible for maintaining and administering the company’s content management system and advising on our recent content migration across to Vignette Application Portal Services.

Senior Manager Web Development

Rentokil Initial

Public Company; 10,001+ employees; RTO; Environmental Services industry

August 2000May 2004 (3 years 10 months)

Leading a team of web developers and technical developers in providing strategic analysis and project management for the companies Web and Intranet Infrastructure. Implementing intranet marketing strategies, content management systems and multimedia technologies to enhance business performance and online communications. Position involves liasing with business managers, co-ordinating development meetings, managing and creating high quality online designs, consulting with developers on project specifications along with the responsibility for maintaining that both intranet and web sites are maintained and updated. · Managed and co-ordinated the implementation of the world-wide company intranet which boasts over 4000 users per day and hosts 40+ business specific intranet sites. Liased with business managers and programmers in the development process. Played a key role in developing the Information architecture as a process for improving user's performance within the intranet.

Craig Hepburn's Volunteer Experience & Causes

  • Volunteer Experience

    • Member of the Executive Board

      BIMA (British Interactive Media Association)
      • Science and Technology
      March 2014 present (7 months)

      BIMA is managed by an elected committee of leaders from every part of the digital sector. The Committee Executive give their time for free and meet formally once a month. Beyond this they work hard to coordinate events and seminars as well as delivering the high profile annual BIMA Awards.

Craig Hepburn's Skills & Expertise

  1. Social Media
  2. Social Networking
  3. Social Media Marketing
  4. Digital Marketing
  5. Mobile
  6. Mobile Marketing
  7. Nokia
  8. Social Business
  9. social business design
  10. Social Networking Sites
  11. Digital Media Design
  12. Digital Strategy
  13. Social Networking Strategy
  14. Enterprise 2.0
  15. Online Gaming
  16. Gaming Industry
  17. social CRM
  18. digital media planning
  19. Digital Asset Management
  20. Digital Video
  21. YouTube
  22. Facebook
  23. Twitter
  24. Digital Media Sales
  25. Digital Signage
  26. foursquare
  27. Location Based Services
  28. Events Organisation
  29. Presenting Ideas
  30. Leadership Mentoring
  31. Web 2.0
  32. Website Development
  33. Web Analytics
  34. social media listening
  35. Website Promotion
  36. Online Marketing
  37. Marketing Strategy
  38. Marketing Communications
  39. Problem Solving
  40. digital media solutions
  41. Digital Photography
  42. Marketing Concepts
  43. Product Conception
  44. Gaming
  45. Streaming Media
  46. Mobile Applications
  47. Digital Innovation
  48. digital infrastructure
  49. Digital Media
  50. Marketing

View All (50) Skills View Fewer Skills

Craig Hepburn's Education

Glasgow Caledonian University

BSc, Multimedia Technology and Production

19972000

Activities and Societies: Multimedia Technology 1, 2eCommerce MarketingVisual Software Development 1 Human Computer Interface Design Communications and the InternetAudio and Video Streaming

Glasgow College of Building & Printing

HND, Multimedia Development

19971999

Activities and Societies: HND Multimedia Development & Production§ Subjects Completed Information Technology Applications Managing Desk Top Computer Applications Presentation Graphics Video Production Technical Authorship Marketing 2D/3D Animation Digital Sound Editing

Bearsden Academy

Higher Education

19931997

Craig Hepburn's Additional Information

Websites:
Interests:

Web Marketing, Mobile technology, innovation, Virtual Worlds, web2.0, eCommerce, Travel, Rugby, Football and good old socialising with real people.

Groups and Associations:

IEEE, Widgety Goodness, iCrossing Summit 2008, Digital Cream, Twitter

Honors and Awards:

STA Travel won the "Best Use of Social Media" in 2007 at the Travolution awards under the Marketing & Innovation category : WINNER: http://blogs.statravel.co.uk

“The winner offered a complete service to travellers, using mobile, video and maps within the blog to encourage excellent community participation.”

Full article can be found at http://tinyurl.com/2a2qb8

Contact Craig for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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