Craig Dalton

Current

Vice President, Business Development at Mplayit

Past

Vice President, Business Development at Hook Mobile
Vice President, Business Development at I-play
Director, Business Development at Proteus

US Sales and Marketing Manager at Open Learning Center
European Sales and Marketing Manager at Vetta Sports
National Sales Director at Dean Ultimate Bicycles

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Education

University of California, Irvine - The Paul Merage School of Business
American University

Recommended

6 people have recommended Craig

Connections

500+ connections

Industry

Wireless

Websites

Craig Dalton’s Summary

Dalton has 16 years experience in sales and marketing management as well as extensive experience building profitable business strategies. As Mplayit's Vice President of Business Development, he is responsible for establishing strategic relationships with mobile operators, social media and Web 2.0 companies wishing to increase existing and develop new revenue streams utilizing the company's online trial and merchandising solutions. Prior to Mplayit, Dalton managed business development for MMS pioneer Hook Mobile leading initiatives with wireless operators and social media platforms. Earlier, Dalton managed business development for global mobile entertainment publisher, I-play. His responsibilities included negotiating operator agreements, developing a Direct to Consumer strategy and creating a mobile video business unit. Prior to I-play, Dalton managed business development for interactive television and mobile pioneer, Proteus, having completed the first TV to SMS campaign in the US with Super Bowl XXXVI in 2002 that established the TV to SMS market in the U.S. Mr. Dalton holds an MBA from the Graduate School of Management at the University of California, Irvine and a BSBA in Business Administration from The American University.

Craig Dalton’s Specialties:

Mobile Messaging (SMS/MMS), J2ME/BREW applications/gaming, Mobile Marketing, Social Media, Web 2.0, Mobile 2.0, Mobile Social Casting, Interactive Television, Wireless Carrier Relations, Application Stores, iPhone, Blackberry, Android

Craig Dalton’s Experience

Vice President, Business Development

Mplayit

(Wireless industry)

February 2009 — Present (10 months)
Vice President, Business Development

Hook Mobile

(Privately Held; Wireless industry)

October 2007 — February 2009 (1 year 5 months)
Vice President, Business Development

I-play

(Privately Held; 51-200 employees; Entertainment industry)

June 2004 — October 2007 (3 years 5 months)

www.iplay.com
Director, Business Development

Proteus

(Privately Held; 11-50 employees; Telecommunications industry)

January 1999 — June 2004 (5 years 6 months)
US Sales and Marketing Manager

Open Learning Center

(Privately Held; 1-10 employees; Computer Networking industry)

June 1996 — August 1998 (2 years 3 months)
European Sales and Marketing Manager

Vetta Sports

(Privately Held; 51-200 employees; Sports industry)

June 1995 — June 1996 (1 year 1 month)
National Sales Director

Dean Ultimate Bicycles

(Privately Held; 1-10 employees; Sporting Goods industry)

June 1993 — June 1995 (2 years 1 month)

Craig Dalton’s Education

University of California, Irvine - The Paul Merage School of Business

MBA , Technology Management , 2000 — 2002
American University

BSBA , International Business , 1988 — 1992

Activities and Societies:

Alpha Tau Omega