
Creative Director at Nexus Design+Marketing,Inc.
Greater San Diego Area

Creative Director at Nexus Design+Marketing,Inc.
Greater San Diego Area
Highly motivated and results-oriented professional Senior Graphic Designer and Creative Director with exceptional leadership and communication skills.
Strong background in all aspects of developing and producing high-impact, creative, marketing solutions for a broad range of industries.
Extensive track record of consistently working cooperatively in meeting and exceeding client’s marketing goals and objectives with a solid return on their investment.
PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS
A native of Los Angeles, Craig Calsbeek is a graduate with a Bachelor’s Degree from the Art Center College of Design in Pasadena, California, and has worked actively in marketing communications for over 20 years. Before forming Cardiff by the Sea-based Nexus Design+ Marketing Inc., Craig served as Creative Director for a large local publisher and served in a freelance graphic design capacity for many national advertising agencies.
He has created award-winning promotions, direct mail, press relations campaigns, magazine editorial, POP materials, direct response campaigns, annual reports, print ads, collateral materials of all sizes and shapes, billboards, banners and websites.
Craig contributes to the design of corporate images, brochures, packaging and other marketing materials for a prestigious roster of large and small companies. He also implements their internet and web site marketing strategies.
(Privately Held; Graphic Design industry)
June 1980 — Present (28 years 3 months)
(Graphic Design industry)
January 1984 — December 2007 (24 years)
• Original and collaborative concept and design of comprehensives.
• Maintain existing or develop new branding solutions and strategies.
• Develop and maintain company graphic standards.
• Art Direction of photography or illustration. Stock, location or studio.
• Set goals and schedule, oversee production of all contributors.
• Execution and preparation of original art for all facets of production.
• Print and production specification and supervision. Press runs.
• Vendor contact, fullfillment and delivery of final product.
BA, Graphic Design, Advertising, 1974 — 1978
AA, General Education, 1973 — 1974
Family, Pro Bono work, Movies, Jazz Music, Cars, Golf, Gardening and Retro collectibles.
• U.S. Small Business Administration: Small Business Week, Poster Design.
• Certificate of Merit – Society of Illustrators of New York.
• Silver Medal – Society of Illustrators of Los Angeles.
• DESI Award for Excellence for Sales Literature: Graphic Design USA.
• Creativity 33: Award of Distinction.
• American Red Cross: Outstanding Corporate Contributions.
• American Red Cross: Public Affairs Directors Award.
• Fresh Start Surgical Gifts: Communications Volunteer of the Year.