Craig Boyte

Current

Associate Media Director at FRWD Co.

Past

Digital Engagement Strategist at Carmichael Lynch
Online Media Supervisor at Carmichael Lynch
Web Master/Regional Marketing Director at The World Poker Store

Regional Marketing Director at Dave and Busters Inc
Media Specialist at Media Relations Inc
Club DJ at Various
Web Designer at B-Swing

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4 more...

Education

Metropolitan State University
Brown College

Recommended

6 people have recommended Craig

Connections

303 connections

Industry

Marketing and Advertising

Websites

Craig Boyte’s Summary

I have over seven years of experience in the interactive field, both as a designer and as a marketer. I also have over five years of marketing and media planning experience both on and off line. I have five years of experience overseeing groups of people ranging in size from two to ten. Currently I oversee a team of interactive media professionals, this team has grown by three hundred percent since I started at Carmichael. My team handles all display advertising, search marketing, in-game advertising and digital strategy for our clients. The categories I have worked on include; auto, retail, hospitality, CPG, airline, alcohol and financial.

Craig Boyte’s Specialties:

Buying, digital strategy, digital planning, graphic design, marketing, negotiating, planning, PR, presenting, promotions, public speaking, team building and team management

Craig Boyte’s Experience

Associate Media Director

FRWD Co.

(Privately Held; Marketing and Advertising industry)

August 2009 — Present (4 months)

FRWD is designed to alleviate resource and expertise gaps for both agencies and internal brand marketing and interactive marketing teams. Fueling the progression of internal team understanding and leading to increased effectiveness from a brand's collective media efforts. We work on brands such as Wheaties, Nature Valley, Fiber One, 3M, the Deluxe Corp among others.

I oversee all partnerships with agencies, media partners and associations so feel free to reach out to me if you would like to connect and find out more about FRWD.
Digital Engagement Strategist

Carmichael Lynch

(Privately Held; 201-500 employees; Marketing and Advertising industry)

January 2008 — August 2009 (1 year 8 months)

I currently oversee all of the digital advertising, both display and paid search, for Carmichael Lynch's clients. The clients I currently work on and oversee are: Harley Davidson, Cargill, Jack Links Beef Jerky, Korbel, Sierra Nevada Brewing, Discover Boating, Tractor Supply Company and Subaru. I have a team of six people who I manage.
Online Media Supervisor

Carmichael Lynch

(Public Company; 201-500 employees; Marketing and Advertising industry)

April 2006 — December 2007 (1 year 9 months)

I supervised and planed the online advertising, both display and search, for a number of our clients, including; Jack Links, AG Edwards, North West Airlines, Harley Davidson, Discover Boating, Tractor Supply Company and Porsche.
Web Master/Regional Marketing Director

The World Poker Store

(Public Company; 11-50 employees; Retail industry)

August 2005 — May 2006 (10 months)

I built and maintained theworldpokerstore.com and thebarpokerleague.com. I was also in charge of regional marketing for both the World Poker Store and the Bar Poker League.
Regional Marketing Director

Dave and Busters Inc

(Public Company; 5001-10,000 employees; Entertainment industry)

August 2004 — September 2005 (1 year 2 months)

I was the marketing and promotions director for all of the Dave and Busters properties in the Mall of America. These properties include: America's Original Sports Bar, Gators Nightclub, Jillian's Amazing Games, High Life Bowl, Players Restaurant, Flashbaxx Nightclub and Lil Ditty's Piano Bar.
Media Specialist

Media Relations Inc

(Privately Held; 51-200 employees; Public Relations and Communications industry)

January 2004 — August 2004 (8 months)

I was responsible for getting our clients products into newspaper articles and TV stories as well as booking radio interviews.
Club DJ

Various

(Public Company; 201-500 employees; Entertainment industry)

January 1995 — December 2002 (8 years )

I was a professional night club DJ for many years. Currently it's more of a hobby, but I still spin a couple of nights a week in Minneapolis.
Web Designer

B-Swing

(Privately Held; 11-50 employees; Graphic Design industry)

June 1999 — September 2002 (3 years 4 months)

I was an assistant web designer and operations manager.

Craig Boyte’s Education

Metropolitan State University

BA , Media Studies, Communications with a minor in Web Design , 1995 — 1999
Brown College

Associate , Broadcasting , 1990 — 1992

Activities and Societies:

Head of the student council.