Creator • Communicator • Educator
Sydney Area, Australia
- Past
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- Content Geek at Geekdom Pty Ltd
- Executive Producer + Creative Director at Next Big Thing Media
- Creative Director, Chief Swashbuckler and Knower of Things at Left Field
- Creative Director at The Capital Group
- Copywriter at Mojopartners/Echo Direct
- Euro RSCG at Euro RSCG Partnership
- Senior Creative/Agency Producer at Grey.............Canberra
- Copywriter at SASS Advertising
- Copywriter at Clemenger
- Copywriter at Bond Strohfeldt
- Education
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- University of New South Wales
- Recommended
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3 people have recommended Craig - Connections
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108
connections
- Industry
- Online Media
- Websites
Craig Ashley Russell’s Summary
Career Objective: To work in a creative environment where my core skills are utilised to their maximum potential and I continue to learn and develop those skills.
Radio Writers Workshop (1994) • AWARD Craft (1993) • AWARD School (1992) • Master Advertising School (1992) • Advertising School (1991–92)
Craig Ashley Russell’s Specialties:
Superior communication skills at all levels • Creative direction, concept development & copywriting • Extensive experience in all forms of online production • Effective project management • Passion for emerging technologies • Social media evangelist! • Simplifying the complex for greater communication.
Craig Ashley Russell’s Experience
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Content Geek
Geekdom Pty Ltd
(Public Company; Marketing and Advertising industry)
April 2009 — September 2009 (6 months)
Websites are nothing without great words and beautiful images. Content is King!
Worked across all the web properties creating blog posts, forum updates, writing scripts for video, marketing and educational collateral. -
Executive Producer + Creative Director
Next Big Thing Media
(Publishing industry)
2006 — July 2008 (2 years )
Next Big Thing Media is a podcast and mobile content creation enterprise that I founded with a mate to get some of our wilder ideas out of our brains and on to your iPod or mobile phone.
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Creative Director, Chief Swashbuckler and Knower of Things
Left Field
(Marketing and Advertising industry)
March 2003 — July 2008 (5 years 5 months)
Assisted in the foundation of Left Field, a start-up marketing communications consultancy now in its sixth year of operation. Role
included idea generation, creative direction, copywriting and art direction for B2B and B2C clients such as Solahart, Landcom, Corban & Blair and Stockland. -
Creative Director
The Capital Group
(Marketing and Advertising industry)
March 1998 — March 2003 (5 years 1 month)
Led the creative department and created the majority of concepts for a range of clients in numerous media from brochures and flyers to websites and TVCs. Clients included Westpac, AMP, SOCOG (Torch Relay, Ticketing and Volunteers programs), Coca Cola, Virgin Mobile, Cadbury, Computer Associates, Royal Australian Navy, City of Sydney, NSW Centenary of Federation, CRI Australia, Amadeus GDS, World’s Best Beers.
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Copywriter
Mojopartners/Echo Direct
(Marketing and Advertising industry)
October 1997 — March 1998 (6 months)
Worked across Esanda Finance and Toyota accounts.
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Euro RSCG
Euro RSCG Partnership
(Public Company; HAVS; Marketing and Advertising industry)
April 1997 — October 1997 (7 months)
I had the great pleasure of working on the St.George Bank account. At the bank. In their marketing department. At Kogarah. I'm sure it was punishment for something but I don't know what.
They also let play on the Intel account. I used Pamela Anderson as an example of other things you can do with silicon aside from make computer chips. -
Senior Creative/Agency Producer
Grey.............Canberra
(Public Company; Marketing and Advertising industry)
January 1996 — October 1996 (10 months)
303 Days. That's all I lasted in the Nation's Capital. Which as it turned out was a record for creatives stolen from Sydney.
But they let me play on lots of accounts until one day there was an election and the government advertising accounts where up for grabs and we lost one and was 'made redundant' . I was in my car and back in Sydney before a single tear had been shed.
Wrote, directed and produced TVCs for Canberra Tourism, Casino Canberra, ACTEW (ACT Electricity & Water), Royal Australian Mint, Advance Bank, The Canberra Times, and numerous Commonwealth Government Departments. -
Copywriter
SASS Advertising
(Marketing and Advertising industry)
March 1994 — January 1996 (1 year 11 months)
Toshiba Mobile Computers, Suntory Australia (Opal Nera, Midori, Frangelico, Maker’s Mark), AMP Shopping Centres, ARN Sales, and Ateco Industrial Equipment.
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Copywriter
Clemenger
(Privately Held; Marketing and Advertising industry)
January 1993 — March 1994 (1 year 3 months)
Worked with Bob Mitchell on Pepsi Cola Bottlers Australia, ICI Explosives, Bayer Animal Health Care, Bayer Crop Protection, Boral Australia Limited, Australian Defence Industries, LJ Hooker and Maxell.
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Copywriter
Bond Strohfeldt
(Marketing and Advertising industry)
June 1992 — January 1993 (8 months)
Graham Bond is the funniest and scariest man I have worked for. I learnt so much from and he gave me lots of opportunities. I still contend that I am the only copywriter to be given a TV brief on my very first day in my very first agency. And to crack it and have it on air that week! Wouldn't have happened anywhere else.
Daihatsu Australia, Email Furniture, Insight International Tours, Galore Group (Barbeques Galore), CIG Beverage Gases, The Strand Arcade and The Walt Disney Company.
Craig Ashley Russell’s Education
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University of New South Wales
Bachelor , Fine Art (Photography) , 1987 — 1989
Additional Information
Craig Ashley Russell’s Websites:
Craig Ashley Russell’s Interests:
When I’m not working I can be found looking through the viewfinder of a camera, falling off a mountain bike, in a cinema, New York City, or with iPod earphones firmly inserted.
Craig Ashley Russell’s Groups:
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Social Media Marketing -
Digital Media Group - Australia and New Zealand -
Next Big Thing -
Speed Thinkers of the World
Craig Ashley Russell’s Honors:
Gold medal (1978) Grace Bros Lego Building Competition (Under 10's)
Craig Ashley Russell’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
