
Twitter @craigalberino - Nonprofit Digital Branding Leader and Founder ActiveCause
Greater New York City Area

Twitter @craigalberino - Nonprofit Digital Branding Leader and Founder ActiveCause
Greater New York City Area
Craig Alberino has 20 years of startup and enterprise experience in Consumer Engagement, Online Strategy, and Branding. As an advising consultant to companies like Baccarat, Chanel, and Leiber, he is a frequent speaker on the convergence of luxury, philanthropy, and
technology.
Prior to founding ActiveCause, Alberino advised leading companies on interactive strategy and corporate and social responsibility trends, including Ketchum Public Relations, FedEx Kinko’s, and Monster.com. He has previously worked as a consultant with the wealth management divisions of Goldman Sachs and UBS. His tenure includes General Electric, IBM, and Accenture.
On July 13th 1985, Alberino was inspired by Sir Bob Geldolf’s work to relieve famine in Ethiopia and create Live Aid. His uncle, legendary Record Plant producer and sound engineer, Roy Cicala, facilitated the entire video and sound communications for Live Aid. In Sir Bob Geldolf’s own words - "Please remember this day all of your lives. It's important. Remember the day you wanted to help." It is with this spirit that he founded ActiveCause.
Keywords:
Cause Marketing • Digital Strategy • Public Relations • Business Development • Online Marketing and Advertising • Brand Development • Strategic Market Positioning • Search Engine Marketing • Go-To-Market Strategies • Channel Marketing • Solution Selling Strategies • High-Impact Sales Presentations • Multimillion-Dollar Negotiations • Key Client Retention • Contracts • IT Strategy • Team Building • Organizational Leadership
AFFILIATIONS
International Renewable Energy Organization (UN) • Net Impact • Feeding America • amfAR • Food Bank for NYC • I’m Too Young for This Cancer Foundation • Luxury Marketing Council • Executive Council of New York
Philanthropy, High Net Worth Marketing, Media and Entertainment, Music Industry, Program Creation and Execution, Alliances, Business Development