BROADCAST MEDIA,INTERNET MARKETING AND BUSINESS DEVELOPMENT PROFESSIONAL
Greater Boston Area
- Current
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- Principal at CMP COMM
- Director of Program and Business Development at CP Communications
- Past
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- Loan Consultant at WASHINGTON MUTUAL BANK
- Principal at CP Communications
- Vice President of Marketing & Sales at THINKAGENT TECHNOLOGIES
- VP Marketing /Sales at ThinkAgent Technologies
- Executive Producer / Director at WABU-TV CHANNEL 68
- Education
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- Boston University
- Tufts University
- BOSTON UNIVERSITY
- Certificat d’etudes superieures UNIVERSITY OF PARIS –SORBONNE
- TUFTS UNIVERSITY
- Connections
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10
connections
- Industry
- Internet
- Websites
Claude Pelanne’s Summary
National Emmy Award Winner, and Producer of four nationally syndicated television shows. Recipient of four New England Emmys. Played a major role, as executive in a television startup, in building value from $3.0 million at purchase to $40 million at sale. As a media and marketing consultant, helped several startups achieve their first $million in revenue. Co-developed market research data program for a Fortune 50 computer company for a billion dollar Web service. In addition to direct reports, have managed free lance teams of up to 40 people. Thoroughly familiar with current media technologies and trends.
Claude Pelanne’s Specialties:
Core Competencies:
Business Planning & Development • Start-Up Operations • Media Planning Expertise
Customer Needs Assessment • Business Re-engineering • Staff Coaching & Motivation • Writing Skills
Relationship Building & Management • Contract Negotiations • Sales Planning • Forecasting & Analysis
Operating Policies & Procedures • Team Building & Consensus • Troubleshooting • Budgeting & Cost Controls
Claude Pelanne’s Experience
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Principal
CMP COMM
(Internet industry)
January 2008 — Present (1 year 11 months)
AffiliateStartingLine.com
* Founded an online affiliate marketing business using Keyword Research and SEO optimization tools provided by state of the art technology providers such as Stompernet and Noble Samurai.
* Keyword research for SEO optimization includes primary and secondary list development with modifier long tail keywords rounding out the long tail end of the curve.
* SEO competition analysis to include page rank, authority back links and internal linking strength and volume. Caching frequency, site age and search engine caching frequency.
* Original content development using article marketing and 2.0 integrated distribution and viral marketing using Stumbleupon, Twitter, Twirl, Digg and other sites as appropriate. -
Director of Program and Business Development
CP Communications
(Privately Held; Public Relations and Communications industry)
September 1993 — Present (16 years 3 months)
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Loan Consultant
WASHINGTON MUTUAL BANK
(Internet industry)
June 2004 — November 2007 (3 years 6 months)
Successful in closing over $6 million in loans annually.
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Principal
CP Communications
(Privately Held; Public Relations and Communications industry)
January 2001 — June 2004 (3 years 6 months)
Founder of marketing and advisory firm concentrating on early stage start ups and small businesses with growth potential. Interacted well with networking circuit in order to drive sales volume and secure consulting projects.
* Established partnership with Marketing Pathfinders encompassing concept validation, market positioning, brand management, and market segmentation analysis for ongoing businesses in high tech and low tech.
* Determined market segmentation for products / services to help companies position for growth strategies.
* Pivotal in interpreting market research data for launch of Web Service with revenue projection of $1 billion.
* Played key role in operations of early state business planning, business plan development, and fund raising initiatives for Odyssey Healthcare Education, Inc. -
Vice President of Marketing & Sales
THINKAGENT TECHNOLOGIES
(Internet industry)
September 1999 — January 2001 (1 year 5 months)
Directed sales and marketing, customer service, and product development departments and provided high-level sales and marketing leadership for technology start-up venture. Created robust online and off-line marketing and media campaign to launch product, ThinkMart.com and ranked second in command for East Coast Operations. Planned and executed online and radio, television, and print campaigns.
* Launched small business site with 300 businesses and supervised direct sales force of six staff members.
* Achieved $1 million of revenue within first four months through efforts in forming relationships with Chambers of Commerce to draw more businesses onto WEB site.
* Established direct sales force to market value of virtual offices to small professional business owners.
* Played key role in refocusing marketing and sales initiatives as product line evolved and expanded. -
VP Marketing /Sales
ThinkAgent Technologies
(Internet industry)
1999 — 2000 (1 year )
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Executive Producer / Director
WABU-TV CHANNEL 68
(Internet industry)
January 1993 — January 1999 (6 years 1 month)
of Programming & New Business Development
Recruited by CEO to launch new commercial television station, develop locally produced television format, and create local marketing and branding programs designed to quickly gain loyal audience and generate substantial revenue for independent station owned by Boston University. Supervised staff of 12 with budget of $1.5 million. Station was bought for $3.0 million in 1993 and sold for $40 million in 1999.
Claude Pelanne’s Education
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Boston University
MS , Broadcasting and Film , 1974 — 1976
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Tufts University
AB , Political Science/French , 1963 — 1967
- Activities and Societies:
- Junior Year Abroad-Sorbonne University
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BOSTON UNIVERSITY
M.S , Broadcasting & Film
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Certificat d’etudes superieures UNIVERSITY OF PARIS –SORBONNE
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TUFTS UNIVERSITY
A.B , Political Science & French
Additional Information
Claude Pelanne’s Websites:
Claude Pelanne’s Interests:
running,sailing,reading,traveling,walking on the beach
Claude Pelanne’s Groups:
Families with Children from China, Wellesley Chamber of Commerce
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eMarketing Association Network
Claude Pelanne’s Honors:
National EMMY, New England EMMYS, Associated Press Award, Ohio State Award, Cindy Award, American Film Festival Honorable Mention, Silver Gavel Awards, Pat Weaver Journalism Award, MA Broadcaster Star Award, CINE Gold Eagle, Freedom Foundation, Parents Choice, and Coalition for Quality Children’s Media.
Claude Pelanne’s Profile in Other Languages:
Claude Pelanne’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
