Manager of Market Insights at IBM France
Paris Area, France
- Current
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- Manager, Market Insights at IBM
- Past
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- Worldwide Go To Market Leader - Lotus Notes/Domino platform at IBM Lotus Headquarters (USA)
- Lotus Brand Marketing Manager at IBM France
- Portal Solutions - Market Manager at IBM France
- Software Sales Specialist at IBM France
- Assistant of International Marketing Director at Warner Music
- Education
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- Henley Management College
- Ecole supérieure des Sciences commerciales d'Angers
- Recommended
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2 people have recommended Thomas - Connections
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132
connections
- Industry
- Information Technology and Services
- Websites
Thomas Coustenoble’s Summary
10 years experience in sales and marketing in the IT industry.
Bi-cultural professional (Europe / US). Have held various sales and marketing responsibilities at local and worldwide levels developing skills and knowledge in following areas: market/product and brand development, marketing intelligence, channel development, solutions selling, go to market, interactive marketing, advertising, marketing programs, collaterals development, communication and events.
Dynamic entrepreneur, I have developed best practices and expertise in the areas of Social Media Marketing and Web 2.0 through different initiatives including the first European web TV dedicated to business software (then deployed in 14 countries under the 'IBM TV' brand).
Constantly looking for innovative ways to deliver high value marketing and communication. Passion for new technologies (co-author of a book dedicated to Mobile solutions) mixed with business background and strategic thinking.
Thomas Coustenoble’s Specialties:
Messaging, collaboration, groupware, social software, international business, Enterprise 2.0, mobility, Web 2.0, business portals, product launch, online communication
Thomas Coustenoble’s Experience
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Manager, Market Insights
IBM
(Public Company; IBM; Information Technology and Services industry)
April 2009 — Present (4 months)
Manage team of Segment Analysts to provide local market insights (local market trends, client buying behavior, competitors, segmentation, key industries and growth opportunities) to build IBM France business strategy. Work with executive team to define brand, industry and segment priorities, reporting to Communication, Marketing and Citizenship VP. Implement new practices leveraging collaboration 2.0 platform to enhance market intelligence/insights execution.
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Worldwide Go To Market Leader - Lotus Notes/Domino platform
IBM Lotus Headquarters (USA)
(Public Company; IBM; Information Technology and Services industry)
January 2007 — March 2009 (2 years 3 months)
Set up and execute the go-to-market plan for IBM Lotus Notes and Domino platform (145 M° license seats, 40% market shares) at worldwide level. Repositioning the platform with new messaging to appeal to end-users and developers audience. Driving routes to market strategy, communication and participation in IBM marketing programs. Leading 3 major advertising campaigns to launch Notes and Domino 8 while accelerating its market adoption by working with major business partners like SAP, RIM and Apple. Work with an extended team of talented people in a fast changing and competitive environment. Launch social media and viral marketing activities at corporate level (2008 award: Marketing Star) and accelerate IBM Lotus presence in mobile business.
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Lotus Brand Marketing Manager
IBM France
(Public Company; 10,001 or more employees; Computer Software industry)
January 2004 — December 2006 (3 years)
Manage IBM Lotus Software brand marketing plan, drive new product launches, develop co-marketing with partners. Monitor routes to market and pipeline for each range of products (messaging, collaboration, real-time communications, portal). Conferences, events and press speaker. Creation of a web TV dedicated to software business : www.softwaretv.com (IBM Innovation award 2006)
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Portal Solutions - Market Manager
IBM France
(Public Company; 10,001 or more employees; Computer Software industry)
January 2003 — December 2003 (1 year)
Launch of IBM WebSphere Portal (market leader on portal solutions) and Websphere Commerce products in France. Development of strategic partnerships.
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Software Sales Specialist
IBM France
(Public Company; 10,001 or more employees; Computer Software industry)
July 2000 — December 2002 (2 years 6 months)
Create partner network to support business development of portal, e-commerce and mobile software solutions. Support the team in achieving $100M° revenue. Co-author of a book dedicated to mobile solutions : "Solutions Mobiles avec les Logiciels IBM" (Dunod).
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Assistant of International Marketing Director
Warner Music
(Public Company; 1001-5000 employees; Music industry)
1997 — 1997 (less than a year)
Support new artists CD launches by working with graphic designers, PR team, creating business reports and replacing a product manager in London during summer holidays.
Thomas Coustenoble’s Education
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Henley Management College
MBA , Strategy, Management , 2006 — 2009
MBA Final Dissertation titled “An Exploration into the Role of Social Media Marketing to Enhance the Promotional Mix', January 2009.
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Ecole supérieure des Sciences commerciales d'Angers
Master , Marketing, Entrepreneurship , 1996 — 2000
Additional Information
Thomas Coustenoble’s Websites:
Thomas Coustenoble’s Interests:
Collaboration, mobility, Social Software, Web 2.0, Social Media Marketing, Integrated Communications, Rich desktop application, internet, marketing strategy, SaaS, small business, entrepreneurship, startup, tennis, travels, music recording, guitar ...but most of all :-) travel, meet people/cultures, play & record music, run & play tennis.
