LinkedInDavid Coursey

David Coursey

Principal at KickAdvisors, Technology Writer/Broadcaster

Tracy, California
Writing and Editing
  1. KickAdvisors,
  2. Self-Employed Professional Writer and Journalist
  1. CloudBase3,
  2. Dice,
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– Present

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I am a writer, broadcaster and journalist primarily working for online news sites and corporate clients. My experience includes news writing for both hard news and feature news as both a staff and contract or freelance writer for online publications and print.

I also write articles, website copy, blog posts, white papers and other material for corporate clients.

My experience includes editorial management, content and website development, as well as production of executive conferences and other events. I have managed an editorial staff of 20 and budgets up to $4 million. I have also produced and hosted webinars, webcasts, podcasts and online events.

An expert storyteller, I write blog items, reviews, speeches, articles and news copy for technology news websites. For corporate clients, I write blogs, product stories and other content, including press releases and customer-facing content used across online, print and broadcast.

As a broadcaster, I have been a radio news anchor, general assignment reporter, public safety reporter, radio talk show host and technology commentator. I have worked as a news reporter covering city government for a suburban newspaper as well written for a large national daily. I have edited content created by other writers and written headlines used both online and in print.

Besides technology, I have written local and national news for clients including USA Today and others. I also have worked in emergency management, public safety and emergency warning and notification. I am a FEMA-certified Master Exercise Practitioner (MEP), familiar with HSEEP exercise development.

My corporate technology specialities include:

Review, development, writing, and editing of publicity and marketing materials, including press releases, reviewers' guides, slide decks, etc.

Initial and ongoing review of products and competitors, Identification of critical failings. Product demonstration development. Coaching for product spokespersons.



– Present (3 months)


Self-Employed Professional Writer and Journalist
– Present (29 years 11 months)

Senior Analyst

(10 months)Tracy, CA

Cloudbase3 ( is an online publication dedicated to thorough, impartial reviews and comparisons of cloud-based products and services. I am working for Patrick Houston, old boss and friend from ZDNet/CNET and having a lot of fun in a role I am exceedingly familiar with.

Contributor, DICE News

(7 months)Tracy, CA

Wrote news and feature stories about Silicon Valley hiring and related issues.

(1 year 5 months)

I blog about technology issues, particularly social media and breaking news.

Blogger at

UBM TechWeb
(1 year 1 month)

I write about topics related to using information technology tools to create more agile and effective enterprises.


OriginOil, Inc.
(1 year 5 months)

Assist CEO and team with ongoing marketing communications projects.

Blogger at

Exigo Group
(6 months)

I write about a variety of information technology security topics.

Content Director
(less than a year)

Developed content strategy for social television start-up. Wrote corporate materials.


Ten-Tec, Inc.
(9 months)Sevierville, NT

Contract writer of the company's advertising copy. (Still running as of 2/2012).

Director of Technical Marketing

Alerting Solutions, Inc.
(3 years 6 months)

This is an ongoing, part-time position doing much of the marketing work for a supplier of emergency public warning systems and a leading developer of Common Alerting Protocol-based solutions.


PC World
(1 year 3 months)

Contributed spot news reaction blogs for the website.

Call-in Talk Host

KSCO Radio
(1 year 2 months)

I was the the lone liberal on a conservative/nuts conservative talk radio station in Santa Cruz.

Vice President

Hormann America, Inc.
(1 year 1 month)

Hormann specializes in public notification and warning systems for government, education, and industry.


Ziff Davis Media
(2 years 4 months)

Wrote columns for and hosted sponsored webinar programs.

Executive Editor/ZDNet AnchorDesk

CNET Networks Inc.
(3 years 3 months)

Wrote daily AnchorDesk newsletter (circ up to 1 million), provided commentary on weekly CNET TV program and host of daily CNET Radio call-in program.

Vice President and Editorial Director

PennNet, a division of PennWell Publishing
(2 years)

Developed editorial content management system (Vignette-based) for trade publisher, brought print magazines online, managed staff of 20 and $3 million budget.

VP and Editorial Director

(1 year)

Ran a 20-person editorial team at new media start-up. Developed Vignette-based content management system. Annual budget: $3 million.

Executive Producer/Host

Upside Events
(3 years 1 month)

Developed and hosted "Showcase" series of industry events, developed and hosted Washington political conference, wrote magazine column. Managed staff of six and $2.5 million budget.

Editor, PC Letter and Executive Producer, DEMO

(3 years 8 months)

Wrote twice-monthly newsletter and produced annual DEMO industry conference. Managed staff and budgets, award-winning industry analysis.


(5 years)

Awarded "Best Writer at Infoworld" during my time there. Covered specific companies (Dell, Compaq), PC systems and hardware. Authored widely-read series of CEO interviews.

North Texas Correspondent

(6 years 3 months)Dallas, Texas

Founding states stringer for North Texas. Covered the Delta Air Lines crash at DFW Airport and received several dozen Page One bylines as a reporter based in Dallas. Provided stories for the daily state-by-state news summary, wrote features, did reporting for other people's stories. Fun job, about half-time while I worked in radio news.


KLIF-AM/KPLX-FM, Dallas/Ft. Worth, TX
(4 years)

Award-winning radio news reporter and storm chaser for market-leading FM and AM radio stations.

News Reporter

KLIF Radio
(2 years 11 months)

Full-time outside reporter for legendary Texas radio station. Covered local government, education, public safety, etc. Won awards from Dallas Press Club and the Associated Press.

News Anchor

KXOL Radio (Ft. Worth, Texas)
(5 months)

Weekend news anchor.

News Producer, Reporter, Talk Show Host

WRR AM/FM Radio (Dallas, TX)
(2 years 11 months)

Radio talk show host (age 15), board operator, newswriter and producer for all-news radio station.

Volunteer Experience & Causes

Co-founder/Vice President

Tracy Cat Rescue, Inc.
– Present (6 months)Animal Welfare

Tracy Cat Rescue was created to improve the lives of community cats in San Joaquin County through education; Trap-Neuter-Return (TNR) programs; encouraging the fostering, socialization and adoption of their kittens; and to encourage the community to care for all cats in a compassionate and humane way.

Mission Statement

Our mission is to enhance and protect the welfare of community cats and to promote the humane treatment of these animals by providing food, shelter and health care; implementing Trap-Neuter-Return (TNR) programs; and educating the community on the benefits of TNR.

We promote community awareness of the need to spay/neuter pets, as well as work to re-home friendly strays and remove kittens from feral colonies and place them into forever homes.

We are advocates for the protection of all cats from cruelty and recognize their right to live in a safe environment.

We oppose the killing of adoptable animals by shelters and other organizations.

Our Vision

To live in a community where no kittens are born wild, where no cat capable of living in a home is without one, and where all community cats have food, water, shelter and proper care.


California Emergency Volunteers, Inc.
– Present (3 years 3 months)Disaster and Humanitarian Relief

CEVOL provides training, technology and support for volunteer emergency communicators in Northern California.

Board Member, Secretary, Rules Committee Chair

Northern Amateur Relay Council of California, Inc.
– Present (1 year 8 months)Disaster and Humanitarian Relief

NARCC is the organization responsible for coordinating Amateur Radio communications systems (repeaters) in Northern California. I have been a member for several years and was elected to the board in 2013 for a two-year term.

Volunteer, Sheriff's Communications Unit

San Mateo County
– Present (22 years 11 months)Disaster and Humanitarian Relief

Provide emergency communications and logistical support to Sheriff's Department operations, primarily search-and-rescue.

EMS Agency Volunteer

County of San Joaquin
– Present (9 years 11 months)Disaster and Humanitarian Relief

I help operate the volunteer emergency communications program for the Emergency Medical Services agency.

Opportunities David is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes David cares about:

  • Animal Welfare
  • Civil Rights and Social Action
  • Human Rights
  • Disaster and Humanitarian Relief
  • Politics
  • Science and Technology

Organizations David supports:

  • American Red Cross
  • Cat House on the Kings
  • Tracy Cat Rescue
  • ARRL
  • Kitten Central of Placer County
  • Maddie's Fund
  • Alley Cat Allies


Independent Coursework

  • Master Exercise Practitioner
  • Communications Unit Leader (COML)
  • Emergency Medical Technician


Master Exercise Practitioner(Link)

– Present

Emergency Medical Technician(Link)

State of California/County of San Joaquin

All-Hazards Communications Unit Leader (COML)(Link)

Ripon Consolidated Fire District
– Present


  • Blogging
  • Press Releases
  • Copywriting
  • Marketing Communications
  • Newsletters
  • Social Media
  • Editing
  • Public Relations
  • Public Speaking
  • Writing
  • Content Strategy
  • Journalism
  • New Media
  • Publicity
  • Storytelling
  • Media Relations
  • Strategic Communications
  • Web Content
  • Radio Broadcasting
  • Copy Editing
  • Crisis Communications
  • Marketing
  • Magazines
  • Content Development
  • Marketing Strategy
  • Radio
  • Social Networking
  • Corporate Communications
  • Online Marketing
  • Research
  • Content Management
  • Program Management
  • Internal Communications
  • Feature Articles
  • Nonprofits
  • Publishing
  • Web Content Management
  • Journalist
  • News Writing
  • Social Media Marketing
  • Non-profits
  • Fundraising
  • Event Management
  • Event Planning
  • WordPress
  • Speech Writing
  • Facebook
  • Training
  • Newspaper
  • Technical Writing
  • See 35+  See less

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