David Coursey

David Coursey

Principal at KickAdvisors, Technology Writer/Broadcaster

Tracy, California (Stockton, California Area)
Writing and Editing

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David Coursey's Overview

  • Principal at KickAdvisors
  • Principal at Self-Employed Professional Writer and Journalist
  • Blogger at BusinessAgility.com at UBM TechWeb
  • Writer/Consultant at OriginOil, Inc.
  • Blogger at TechSecurityToday.com at Exigo Group
  • Content Director at Yap.tv
  • Writer at Ten-Tec, Inc.
  • Director of Technical Marketing at Alerting Solutions, Inc.
  • Blogger at PC World
  • Call-in Talk Host at KSCO Radio
  • Vice President at Hormann America, Inc.
  • Columnist, eWEEK.com at Ziff Davis Media
  • Executive Editor/ZDNet AnchorDesk at CNET Networks Inc.
  • Vice President and Editorial Director at PennNet, a division of PennWell Publishing
  • VP and Editorial Director at PennNET
  • Executive Producer/Host at Upside Events
  • Editor, PC Letter and Executive Producer, DEMO at InfoWorld
  • Writer at Infoworld
  • North Texas Correspondent at USA TODAY
  • Reporter at KLIF-AM/KPLX-FM, Dallas/Ft. Worth, TX
  • News Reporter at KLIF Radio
  • News Anchor at KXOL Radio (Ft. Worth, Texas)
  • News Producer, Reporter, Talk Show Host at WRR AM/FM Radio (Dallas, TX)

500+ connections


David Coursey's Summary

I am a writer, broadcaster and journalist primarily working for online news sites and corporate clients. My experience includes news writing for both hard news and feature news as both a staff and contract or freelance writer for online publications and print.

I also write articles, website copy, blog posts, white papers and other material for corporate clients.

My experience includes editorial management, content and website development, as well as production of executive conferences and other events. I have managed an editorial staff of 20 and budgets up to $4 million. I have also produced and hosted webinars, webcasts, podcasts and online events.

An expert storyteller, I write blog items, reviews, speeches, articles and news copy for technology news websites. For corporate clients, I write blogs, product stories and other content, including press releases and customer-facing content used across online, print and broadcast.

As a broadcaster, I have been a radio news anchor, general assignment reporter, public safety reporter, radio talk show host and technology commentator. I have worked as a news reporter covering city government for a suburban newspaper as well written for a large national daily. I have edited content created by other writers and written headlines used both online and in print.

Besides technology, I have written local and national news for clients including USA Today and others. I also have worked in emergency management, public safety and emergency warning and notification. I am a FEMA-certified Master Exercise Practitioner (MEP), familiar with HSEEP exercise development.

My corporate technology specialities include:

Review, development, writing, and editing of publicity and marketing materials, including press releases, reviewers' guides, slide decks, etc.

Initial and ongoing review of products and competitors, Identification of critical failings. Product demonstration development. Coaching for product spokespersons.

David Coursey's Experience



September 2014Present (2 months)


Self-Employed Professional Writer and Journalist

January 1985Present (29 years 10 months)

Senior Analyst


Privately Held; 1-10 employees; Computer Software industry

August 2013May 2014 (10 months) Tracy, CA

Cloudbase3 (cloudbase3.com) is an online publication dedicated to thorough, impartial reviews and comparisons of cloud-based products and services. I am working for Patrick Houston, old boss and friend from ZDNet/CNET and having a lot of fun in a role I am exceedingly familiar with.

Contributor, DICE News


Public Company; 1001-5000 employees; DHX; Internet industry

September 2013March 2014 (7 months) Tracy, CA

Wrote news and feature stories about Silicon Valley hiring and related issues.



Privately Held; 201-500 employees; Publishing industry

October 2011February 2013 (1 year 5 months)

I blog about technology issues, particularly social media and breaking news. http://blogs.forbes.com/davidcoursey/

Blogger at BusinessAgility.com

UBM TechWeb

Public Company; 201-500 employees; UBM.L; Marketing and Advertising industry

October 2011October 2012 (1 year 1 month)

I write about topics related to using information technology tools to create more agile and effective enterprises.


OriginOil, Inc.

Public Company; 11-50 employees; Renewables & Environment industry

January 2011May 2012 (1 year 5 months)

Assist CEO and team with ongoing marketing communications projects.

Blogger at TechSecurityToday.com

Exigo Group

Privately Held; 11-50 employees; Information Technology and Services industry

October 2011March 2012 (6 months)

I write about a variety of information technology security topics.

Content Director


Privately Held; 11-50 employees; Computer Software industry

20122012 (less than a year)

Developed content strategy for social television start-up. Wrote corporate materials.


Ten-Tec, Inc.

Privately Held; 11-50 employees; Electrical/Electronic Manufacturing industry

January 2011September 2011 (9 months) Sevierville, NT

Contract writer of the company's advertising copy. (Still running as of 2/2012).

Director of Technical Marketing

Alerting Solutions, Inc.

January 2008June 2011 (3 years 6 months)

This is an ongoing, part-time position doing much of the marketing work for a supplier of emergency public warning systems and a leading developer of Common Alerting Protocol-based solutions.


PC World

Privately Held; 51-200 employees; Publishing industry

March 2009May 2010 (1 year 3 months)

Contributed spot news reaction blogs for the PCWorld.com website.

Call-in Talk Host

KSCO Radio

January 2009February 2010 (1 year 2 months)

I was the the lone liberal on a conservative/nuts conservative talk radio station in Santa Cruz.

Vice President

Hormann America, Inc.

August 2007August 2008 (1 year 1 month)

Hormann specializes in public notification and warning systems for government, education, and industry.

Columnist, eWEEK.com

Ziff Davis Media

Public Company; 501-1000 employees; Online Media industry

March 2004June 2006 (2 years 4 months)

Wrote columns for eWEEK.com and hosted sponsored webinar programs.

Executive Editor/ZDNet AnchorDesk

CNET Networks Inc.

Public Company; 1001-5000 employees; CNET; Online Media industry

January 2001March 2004 (3 years 3 months)

Wrote daily AnchorDesk newsletter (circ up to 1 million), provided commentary on weekly CNET News.com TV program and host of daily CNET Radio call-in program.

Vice President and Editorial Director

PennNet, a division of PennWell Publishing

20002002 (2 years)

Developed editorial content management system (Vignette-based) for trade publisher, brought print magazines online, managed staff of 20 and $3 million budget.

VP and Editorial Director


October 1999September 2000 (1 year)

Ran a 20-person editorial team at new media start-up. Developed Vignette-based content management system. Annual budget: $3 million.

Executive Producer/Host

Upside Events

August 1996August 1999 (3 years 1 month)

Developed and hosted "Showcase" series of industry events, developed and hosted Washington political conference, wrote magazine column. Managed staff of six and $2.5 million budget.

Editor, PC Letter and Executive Producer, DEMO


Privately Held; 51-200 employees; Publishing industry

January 1993August 1996 (3 years 8 months)

Wrote twice-monthly newsletter and produced annual DEMO industry conference. Managed staff and budgets, award-winning industry analysis.



Privately Held; 51-200 employees; Publishing industry

19891994 (5 years)

Awarded "Best Writer at Infoworld" during my time there. Covered specific companies (Dell, Compaq), PC systems and hardware. Authored widely-read series of CEO interviews.

North Texas Correspondent


Public Company; 1001-5000 employees; GCI; Newspapers industry

August 1982October 1988 (6 years 3 months) Dallas, Texas

Founding states stringer for North Texas. Covered the Delta Air Lines crash at DFW Airport and received several dozen Page One bylines as a reporter based in Dallas. Provided stories for the daily state-by-state news summary, wrote features, did reporting for other people's stories. Fun job, about half-time while I worked in radio news.


KLIF-AM/KPLX-FM, Dallas/Ft. Worth, TX

19781982 (4 years)

Award-winning radio news reporter and storm chaser for market-leading FM and AM radio stations.

News Reporter

KLIF Radio

September 1978July 1981 (2 years 11 months)

Full-time outside reporter for legendary Texas radio station. Covered local government, education, public safety, etc. Won awards from Dallas Press Club and the Associated Press.

News Anchor

KXOL Radio (Ft. Worth, Texas)

June 1978October 1978 (5 months)

Weekend news anchor.

News Producer, Reporter, Talk Show Host

WRR AM/FM Radio (Dallas, TX)

August 1974June 1977 (2 years 11 months)

Radio talk show host (age 15), board operator, newswriter and producer for all-news radio station.

David Coursey's Volunteer Experience & Causes

  • Volunteer Experience

    • Co-founder/Vice President

      Tracy Cat Rescue, Inc.
      • Animal Welfare
      June 2014 present (5 months)

      Tracy Cat Rescue was created to improve the lives of community cats in San Joaquin County through education; Trap-Neuter-Return (TNR) programs; encouraging the fostering, socialization and adoption of their kittens; and to encourage the community to care for all cats in a compassionate and humane way.

      Mission Statement

      Our mission is to enhance and protect the welfare of community cats and to promote the humane treatment of these animals by providing food, shelter and health care; implementing Trap-Neuter-Return (TNR) programs; and educating the community on the benefits of TNR.

      We promote community awareness of the need to spay/neuter pets, as well as work to re-home friendly strays and remove kittens from feral colonies and place them into forever homes.

      We are advocates for the protection of all cats from cruelty and recognize their right to live in a safe environment.

      We oppose the killing of adoptable animals by shelters and other organizations.

      Our Vision

      To live in a community where no kittens are born wild, where no cat capable of living in a home is without one, and where all community cats have food, water, shelter and proper care.

    • Founder/President

      California Emergency Volunteers, Inc.
      • Disaster and Humanitarian Relief
      September 2011 present (3 years 2 months)

      CEVOL provides training, technology and support for volunteer emergency communicators in Northern California.

    • Board Member, Secretary, Rules Committee Chair

      Northern Amateur Relay Council of California, Inc.
      • Disaster and Humanitarian Relief
      April 2013 present (1 year 7 months)

      NARCC is the organization responsible for coordinating Amateur Radio communications systems (repeaters) in Northern California. I have been a member for several years and was elected to the board in 2013 for a two-year term.

    • Volunteer, Sheriff's Communications Unit

      San Mateo County
      • Disaster and Humanitarian Relief
      January 1992 present (22 years 10 months)

      Provide emergency communications and logistical support to Sheriff's Department operations, primarily search-and-rescue.

    • EMS Agency Volunteer

      County of San Joaquin
      • Disaster and Humanitarian Relief
      January 2005 present (9 years 10 months)

      I help operate the volunteer emergency communications program for the Emergency Medical Services agency.

  • Volunteer Interests

    • Causes I care about:

      • Animal Welfare
      • Civil Rights and Social Action
      • Disaster and Humanitarian Relief
      • Human Rights
      • Politics
      • Science and Technology
    • Organizations I support:

      • American Red Cross
      • Cat House on the Kings
      • Tracy Cat Rescue
      • ARRL
      • Kitten Central of Placer County
      • Maddie's Fund
      • Alley Cat Allies

David Coursey's Courses

  • Independent Coursework

    • Master Exercise Practitioner
    • Communications Unit Leader (COML)
    • Emergency Medical Technician

David Coursey's Certifications

  • Master Exercise Practitioner

    • FEMA/DHS
    • October 2012
  • Emergency Medical Technician

    • State of California/County of San Joaquin
    • January 2011 to December 2015
  • All-Hazards Communications Unit Leader (COML)

    • Ripon Consolidated Fire District
    • June 2013

David Coursey's Skills & Expertise

  1. Blogging
  2. Press Releases
  3. Copywriting
  4. Marketing Communications
  5. Newsletters
  6. Social Media
  7. Editing
  8. Public Relations
  9. Public Speaking
  10. Writing
  11. Content Strategy
  12. Journalism
  13. New Media
  14. Publicity
  15. Storytelling
  16. Media Relations
  17. Strategic Communications
  18. Web Content
  19. Radio Broadcasting
  20. Copy Editing
  21. Crisis Communications
  22. Marketing
  23. Magazines
  24. Content Development
  25. Marketing Strategy
  26. Radio
  27. Social Networking
  28. Corporate Communications
  29. Online Marketing
  30. Research
  31. Content Management
  32. Program Management
  33. Internal Communications
  34. Feature Articles
  35. Nonprofits
  36. Publishing
  37. Web Content Management
  38. Journalist
  39. News Writing
  40. Social Media Marketing
  41. Non-profits
  42. Fundraising
  43. Event Management
  44. Event Planning
  45. WordPress
  46. Speech Writing
  47. Facebook
  48. Training
  49. Newspaper
  50. Technical Writing

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David Coursey's Additional Information


Technology, wireless, mobile, bicycling, amateur radio, cats, media ecology, emergency management, social entrepreneurship.

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