
at Tata Consultancy Services
Greater New York City Area

at Tata Consultancy Services
Greater New York City Area
I work for TCS Financial Solutions. I run the global Analyst Relations and Public Relations program for all our products and solutions aimed at the BFSI segment.
I have been the front end of the Marketing arm for i-flex in North & Latin America. Having played a lead role in building global visibility for i-flex through PR, Global awards and accolades, I have further expanded my portfolio by managing industry analyst relations for i-flex and its many brands. I also had the opportunity to work for i-flex in the European office based out of London. My two year stint, was a delightfully eventful phase in my i-flex career.
I have a Master's degree in Business Administration and another Master's degree in Communications & Journalism that positions me bridge the gap between pure communicators who often miss the business landscape or Business strategists who have the know - why but dont often have the know-how. I was the recipient of the 2006 Stevie award for Best Corporate Communicator and have written and participated in many industry publications and events.
I have spent over fifteen years in PR/Advertising and sales working for some of the reputed IT/advertising giants in India like McCann and MAA Bozell Advertising. USHA group, Global Trust Bank are some of the brands I worked as a client servicing professional.
Global Public Relations, Corporate Affairs, Industry body relations, Campus Relations, Industry Analyst relations, Internal Communications, Web content, Speech Writing, Identifying Awards & Accolades
(Publishing industry)
July 2009 — Present (6 months)
Wrote a book entitled " I will survive" published by Westland (Owned partly by Trent, a Tata group company. Widely distributed by Landmark, Oxford, Crossword and Odyssey stores in India
(Public Company; Information Technology and Services industry)
May 2008 — Present (1 year 8 months)
(Public Company; 10,001 or more employees; TCS; Information Technology and Services industry)
June 2008 — July 2009 (1 year 2 months)
responsible for the entire gamut of communications including advertising, PR, events, webcontent, internal communication, Partnerships & Alliances etc...
(Public Company; Computer Software industry)
2001 — June 2008 (7 years )
(Public Company; 10,001 or more employees; Computer Software industry)
November 2005 — May 2008 (2 years 7 months)
From pure Corporate PR and Corporate Affairs, I have moved to a wider role that encompasses sales objectives in Lat and North America. Current assignment involves industry analysts, PR, Events Messaging & Execution support and Internal communications
(Broadcast Media industry)
July 1995 — December 2003 (8 years 6 months)
My job involved doing ocassional curtain-raisers, interviews, profiles and commentary for all sporting events that were large and were fed off Hyderabad to a national network. Ocassional previews of large events like One day internationals and high profile tournaments were also assigned to me.
(Public Company; 1001-5000 employees; Computer Hardware industry)
October 1998 — December 2000 (2 years 3 months)
As Acer's first independent entity, Acer India was looking to establish its brand identity, channel engagement and roll out its suite of products which included desktops, servers and laptops in an already mature and cluttered marketplace.
the job encompassed web, events, PR, advertising, partner & channel engagement as well.
(Public Company; 1001-5000 employees; Computer Software industry)
September 1998 — October 1999 (1 year 2 months)
Ran the IPO PR and Corporate PR in addition, I supported the entire Education divisions advertising
(Computer Software industry)
1995 — 1998 (3 years )
(Marketing and Advertising industry)
April 1995 — October 1998 (3 years 7 months)
Regularly contributed to a Sunday Feature called Towntalk. The topics ranged from Advertising & Marketing to Celebrity Interviews
(Non-Profit; 501-1000 employees; Non-Profit Organization Management industry)
May 1998 — August 1998 (4 months)
Was the youngest group Study Exchange member of District 3150 from Hyderabad India to Milano Italy. The Professional scholarship involved staying with Host families across Italy and understanding Italian culture
(Media Production industry)
June 1993 — December 1997 (4 years 7 months)
Worked as a compere and as an RJ presenting Western Music, Sports programs and other live programming
(Media Production industry)
March 1992 — December 1996 (4 years 10 months)
(Computer Software industry)
1991 — 1993 (2 years )
(Industrial Automation industry)
January 1990 — November 1993 (3 years 11 months)
Job involved selling Bearing Analysers and Other preventive maintenance equipment to leading Industries across Western India.
(Research industry)
January 1989 — December 1989 (1 year )
Sold Microwave test benches and industrial automation in the entire region of AP.
(Public Company; 1001-5000 employees; Consumer Goods industry)
January 1988 — December 1988 (1 year )
Sold water purifiers in Hyderabad.
MCJ , Journalism & Communication , May 1995 — June 1997
MBA , Marketing, Consumer behaviour , June 1993 — August 1995
MBA , 1993 — 1995
BA , History Political Science, Public Administration , 1989 — 1993
LECE , Electronics , 1983 — 1987
SSC , Math , 1980 — 1983
school , 1973 — 1979
Public Speaking, Playing the guitar, and PG Wodehouse. I run a small guitar coaching program for kids in the neighborhood. Work with a leading counsellor on topics of mutual interest.
Toastmasters International, PR News club, Business Communicators of India, nasscom, Young Orators Club, Indian Association of Corporate Communicators, International Association of Business Communicators,
Stevie Award for Best Corporate Communicator - 2006, PR Newspeople award - Runner up Corporate Professional of the year 2006