Corina Roy

Corina Roy

Assistant Vice President, Digital Experience at MassMutual Financial Group

Location
Springfield, Massachusetts Area
Industry
Internet

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Corina Roy's Overview

Current
Past
  • Director, Online Experience at MassMutual
  • Internet Marketing Administrator at Dow Jones & Co., Inc.
  • Customer Service Supervisor at Dow Jones & Co., Inc.
  • News Research Representative at Dow Jones & Co., Inc.
  • Customer Service Representative at Dow Jones & Co., Inc.
Education
Connections

500+ connections

Corina Roy's Summary

Senior digital marketing manager with specific expertise in developing and implementing internal and external facing digital strategies in the financial services industry. Take an audience and goal based approach to digital strategy development. Keep abreast of current Web marketing trends and technologies with a specific focus on social media trends and opportunities. Self-motivated with sound business acumen, creative mindset, and ability to work independently or as part of a team.

Specialties

Digital Strategy, SEM, SEO, Social Media, Usability

Corina Roy's Experience

Assistant Vice President, Digital Experience

MassMutual Financial Group

Privately Held; 10,001+ employees; Financial Services industry

June 2013Present (1 year 4 months) Springfield, Massachusetts Area

Drive the development and implementation of digital marketing strategies related to multiple B2C and B2B websites and programs. Manage operations, budget and success metrics for same. Collaborate with business units across the enterprise to establish goals and increase engagement. Identify & implement usability improvements and technologies to improve digital experience. Manage Web design, social media, content and communications team. Hire and develop staff. Manage vendor relationships.

Director, Online Experience

MassMutual

Privately Held; 10,001+ employees; Financial Services industry

January 2006June 2013 (7 years 6 months) Springfield, Massachusetts Area

Define & Implement online strategy, oversee operations and manage budget related to Producer related Web sites. Collaborate with business units across the enterprise to ensure consistent web experience and increase usage. Identify & implement usability improvements and technologies that will positively impact online experience. Manage Web design, content and communications team. Hire and develop staff. Manage vendor relationships.

Selected Accomplishments:
Led the strategy and implementation of producer extranet enhancements that increased satisfaction.
Led the strategy, design and development of a career recruiting site that increased resume submissions by 4X.
Obtained certification of Certified Usability Analyst from Human Factors International.

Internet Marketing Administrator

Dow Jones & Co., Inc.

Public Company; 5001-10,000 employees; DJ; Online Media industry

January 1999January 2006 (7 years 1 month)

Design, maintain and evolve customer self-service Web sites. Create and implement acquisition/retention marketing Web programs. Collaborate with IT, various business units and vendors to develop and improve Web applications. Identify and implement opportunities to communicate via e-mail. Consult and assist various business units with Web related projects.

Selected Accomplishments:
• Project Manager responsible for the design and execution of The Wall Street Journal self-service site, Services.WSJ.com generated over $1,000,000 annually in cost savings.
• Business lead on $600,000 project to convert existing Web applications from Apache/CGI platform to IBM Websphere/J2EE platform.

Customer Service Supervisor

Dow Jones & Co., Inc.

Privately Held; 501-1000 employees; Online Media industry

January 1996January 1999 (3 years 1 month)

Manage operations in 3 keys groups of customer service. Propose and implement ways to increase revenues, productivity and improve efficiency. Create and implement staff developmental planning, monitor work for quality and productivity, write and deliver performance reviews. Create reporting & analyze data for trends. Hire, train, and schedule staff.

News Research Representative

Dow Jones & Co., Inc.

Public Company; 5001-10,000 employees; DJ; Online Media industry

January 1995January 1996 (1 year 1 month)

Utilize analytical thinking and research skills to locate historical articles, statistics, and publicly available information for customers, as well as contributing to sales revenue of $100,000 annually. Strong knowledge of Microsoft Office, all Dow Jones print/online/newswire publications, business and financial terms and concepts, The Internet and various Web browsers.

Customer Service Representative

Dow Jones & Co., Inc.

Public Company; 5001-10,000 employees; DJ; Online Media industry

January 1987January 1995 (8 years 1 month)

Communicate with customers and provide superior customer service. Role required thorough knowledge of Dow Jones applications, products & services, excellent verbal and written communication skills, problems solving and interpersonal skills.

Corina Roy's Volunteer Experience & Causes

  • Volunteer Experience

    • Board Member

      Holy Name Hockey Association

      Helping to promote communications and marketing of a youth hockey association.

Corina Roy's Skills & Expertise

  1. Digital Strategy
  2. SEM
  3. SEO
  4. Usability
  5. Web Content Management
  6. Social Media
  7. Social Media Marketing
  8. Strategic Leadership
  9. Team Leadership
  10. Online Marketing
  11. Web Design
  12. Digital Marketing
  13. Social Networking
  14. Email Marketing
  15. Mentoring
  16. Online Advertising
  17. B2B
  18. Web Marketing
  19. Creative Direction
  20. Program Management
  21. Direct Marketing
  22. Lead Generation
  23. Mobile Marketing
  24. Strategy
  25. Management
  26. Web Analytics

View All (26) Skills View Fewer Skills

Corina Roy's Education

Westfield State University

BA, English Literature

19881990

Holyoke Community College

Associates Degree, Liberal Arts & Sciences

19851988

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