
Senior Director, Global Communications & Strategy at Avanade
San Francisco Bay Area

Senior Director, Global Communications & Strategy at Avanade
San Francisco Bay Area
- Communications professional with more than 15 years of experience.
- Proven success developing thought leadership strategy and positioning, and managing global communications programs for companies in technology, consulting, supply chain/manufacturing, and business outsourcing services.
- Measureable track record in establishing global communications programs that support corporate objectives to achieve a business outcome/result.
- C-level and senior executive counsel at FORTUNE 500 and industry leading companies.
Communications strategy, thought leadership positioning, marketing communications, public relations, media relations, analyst relations, issues management, crisis communications, corporate/competitive positioning, market and competitive analysis, customer reference programs, corporate reputation management, events/trade shows, Web content.
(Privately Held; Information Technology and Services industry)
January 2008 — Present (1 year 11 months)
Avanade, majority owned by Accenture (NYSE: ACN), is a global IT consultancy formed in 2000 by Microsoft and Accenture dedicated to the Microsoft platform. As Senior Director, Global Communications & Strategy, I am responsible for all internal and external communications initiatives that create competitive differentiation and preference for Avanade among customers, prospects, employees and recruits.
(Self-Employed; Myself Only; Public Relations and Communications industry)
October 2007 — January 2008 (4 months)
- Full service public relations/corporate communications services for B2B services and technology companies.
- Specialties in strategic planning, corporate/competitive positioning, reputation management and brand awareness. Functional expertise includes media relations, writing (contributed articles, opinion pieces, perspective papers, speeches, etc.), opinion leader/industry analyst relations, issues management, marketing communications, customer reference programs and events/trade shows as well as issues management and crisis communications.
- Public relations counsel to senior executives (entire C-suite), EVPs, SVPs, VPs and business unit management at FORTUNE 500 and industry leading companies.
- Results-based programs tied to corporate objectives to achieve a business result – establishing and setting strategy, then executing for results.
(Public Company; 10,001 or more employees; SLR; Public Relations and Communications industry)
August 2005 — October 2007 (2 years 3 months)
Director, Global Public Relations
Led team of 12 combined in-house and agency PR professionals. Responsible for global public relations with programs that build and enhance corporate reputation: media relations, issues management, crisis communication, analyst relations, thought leadership and executive communication. Provided counsel and support to investor relations, employee communications, and marketing communications. Served as company spokesperson.
(Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry)
July 1997 — August 2005 (8 years 2 months)
Led the Technology efforts within Fleishman-Hillard's Los Angeles Corporate Practice responsible for client counsel on PR strategies, developing and executing results-focused programs for FORTUNE 1000 companies and industry category leaders. Managed the FH LA office’s marketing efforts, provided support to the General Manager on crisis issues, managed staff development and agency administration. Client experience includes SBC (AT&T), Platinum Equity, Nortel, Computer Sciences Corp., Avanade, LTO tape technology (IBM, HP, Quantum).
(Privately Held; 11-50 employees; Public Relations and Communications industry)
October 1995 — July 1997 (1 year 10 months)
As a senior account executive at a leading technology boutique PR agency, responsibilities included day-to-day account management and program execution for companies such as Packard Bell, Global Village and Quarterdeck. In addition, handled media and analyst relations, product PR marketing (including product reviews and awards programs), media tours, and trade show support.
(Public Company; 501-1000 employees; Public Relations and Communications industry)
August 1994 — October 1995 (1 year 3 months)
At Manning, Selvage and Lee, worked in consumer marketing group on Sega of America. Helped launch several home entertainment systems, and engaged in programs that continued to push Sega’s industry dominance.
• Executed launch campaign through media tours, marketing events, press conferences, and news bureau, helping Sega reach Q4 1994 sales goals against intense competition from Nintendo.
As a PR freelancer:
• For Kaiser Permanente: Provided consulting, writing services including news releases, employee news articles; supported special events.
• Developed fund-raising plan for non-profit firm serving the disabled community.