Trevor Stafford

Current

• Managing Editor at Red Canary

Past

• Copywriter at Rogers Consumer Publishing

Education

• Seneca College of Applied Arts and Technology
• Wilfrid Laurier University

Recommended

2 people have recommended Trevor

Connections

119 connections

Industry

Marketing and Advertising

Websites

• My Website
• Twitter

Trevor Stafford’s Summary

Three years into building online technology publication and loving every minute of it. Took readership (subscribers) from zero to over 9000.

Writing experience at dot-coms, advertising agencies and Canada’s top magazines.

Strengths:
• Carving out an online presence (identifying and targeting audience)
• Writing, from advertising to conventional journalism
• Email newsletter creation, segmentation and list growth
• Walking ideas from concept through to execution
• Not taking himself too seriously

Experience:
Managing creative campaigns from concept through execution
• Web/Email
• Direct mail
• Out-of-Home
• Print

Email Marketing:
• Familiar with implementation of SPF, DomainKeys and other deliverability-friendly protocols
• Up to date on best practices
• Worked through third-party ESPs
• Familiar with appropriate HTML and in-line CSS practices
• Split A/B testing
• Segmentation and dynamic content
• Creative aspects of campaign execution (subject lines, image selection, etc)
Writing

Writing for various mediums in many voices
• Maclean's, Canadian Business, PROFIT magazine
• Today's Parent, LouLou, Chatelaine
• Online magazine (my own)

Founded an online publication
• Started from scratch, brought readership from zero to nearly 10k
• Directed magazine's aesthetic presentation and audience
• Managed deadlines for team of writers, designers and other specialists
• Comfortable with CMS systems and publishing platforms
• Personally builds his publication's monthly newsletter
• Directly involved in image and content selection
• Editing for web (multi-media)
• Story creation
• Mar-com and other marketing efforts

Trevor Stafford’s Specialties:

Web writing, email campaign management, email marketing, online publishing, online content, social media

Trevor Stafford’s Experience

• Managing Editor

  Red Canary

  (Privately Held; 1-10 employees; Online Media industry)

  February 2006 — Present (3 years 6 months)

  Red Canary is an online publication that connects nearly 9000 Canadian software professionals to what matters to them: intriguing companies, big ideas, the leading lights of their industry and the means to accelerate their careers.

• Copywriter

  Rogers Consumer Publishing

  (Publishing industry)

  July 2004 — March 2006 (1 year 9 months)

  Conceptual campaign creation plus both long and short-copy writing for a host of consumer magazines including Canadian Business, Macleans, Chatelaine, Lou Lou, and MoneySense.
  
  Wrote spec ads, sell sheets, advertorials, consumer ads (cars, vodka, diapers), supplements and so on. Even a three-piece testimonial style series for Elizabeth Arden makeup.

Trevor Stafford’s Education

• Seneca College of Applied Arts and Technology

  Creative Advertising 1999 — 2001

• Wilfrid Laurier University

  Honours B.A. , English, History , 1994 — 1998

Additional Information

Trevor Stafford’s Websites:

• My Website
• Twitter

Trevor Stafford’s Groups:

Red Canary

•    Email Marketer's Club
•    Red Canary
•    Wired Woman
•    PM Anthropology CoP

Trevor Stafford’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch