Marketing Geek. Copywriting Pro.
Greater Denver Area
Marketing Geek. Copywriting Pro.
Greater Denver Area
WHY CONNECT WITH ME? ... So you can ruthlessly exploit my 18 years of marketing expertise to your personal advantage. Simple, eh?
My skills as a copywriter have been described as "potent... vivid... eerily close to Mind Control" -- which makes them *perfect* for your next High-Tech, Direct Marketing (DM), or B2B Marcom project!
My alter ego is that of the Marketing Geek -- a go-to guy with broad, hands-on skills in print and Web layout, graphics, and database management.
No matter what your project is -- a sales letter or email, a website, brochure, white paper, advertorial or newsletter -- you'll find that there's one constant...
I'm always focused on generating leads and revenue for you -- on-time and on-budget.
A one-man Creative and Marketing Communications resource.
On-target marketing strategies and crisp, agency-grade copywriting.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 2007 — Present (2 years 7 months)
I'm a seasoned B2B copywriter focused on boosting response rates and profits for my clients. I help businesses distill their messages into crisp and compelling text that really connects with the target audience.
Clients also benefit from my 18+ years of experience as a front-line marketing manager in the high-tech and Direct Marketing arenas.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2005 — January 2007 (1 year 7 months)
Responsible for marcom and leadgen programs at Silver Creek Systems, a pioneer and leader in Product Data Quality and Governance for the enterprise. The company's DataLens System uses semantic technology to understand, match and transform complex product data in ways that traditional IT approaches can't.
(Privately Held; Myself Only; Marketing and Advertising industry)
January 2001 — July 2005 (4 years 7 months)
Freelance creative director, copywriter and marketing consultant. Lots of B2B and high-tech experience. Broad marketing communications ("marcom") skills, but especially strong in Direct Marketing / Direct Mail (DM) and online/digital marketing. Award-winning projects include brochures, mailers and newsletters. Clients included StorageTek, BioResponse, Jungle Foods (Flax Crax), Tymoria and others.
(Privately Held; 201-500 employees; Marketing and Advertising industry)
March 2000 — December 2000 (10 months)
Responsible for developing and deploying all print and online advertising for this B2B e-commerce software company providing Identrus-certified transaction services for large global banks.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
May 1999 — March 2000 (11 months)
Responsible for developing and deploying all online advertising and marketing-related website content for this SupportSource.com and ITKnowledge.com, two of the more successful divisions of EarthWeb.
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
March 1994 — August 1995 (1 year 6 months)
Marketing strategist, co-creative director, and copywriter for a successful developer of insurance accounting software. Sungard Insurance Systems acquired and has since significantly grown this division.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 1991 — May 1994 (2 years 8 months)
A marketing manger for this pioneering developer of GUI portability toolkits for C and C++ developers.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
December 1989 — September 1991 (1 year 10 months)
Conceived & executed all marketing activities for the launch of the Outbound Laptop, the first-ever Macintosh-compatible portable computer.
(Public Company; 1001-5000 employees; Food Production industry)
January 1975 — March 1989 (14 years 3 months)
Started, grew and directed the overall quality functions for herbal tea pioneer Celestial Seasonings as it grew from $2M to $45M a year in sales. The company is now part of the "Hain Celestial Group."
Reading, hiking, archery, recreational bicycling, computer geekery
Copywriting awards from BMA, IABC and STC for such projects as corporate brochures, newsletters and seminar campaigns.