Richard Becker

Current

State Commissioner at Nevada Volunteers - AmeriCorps
Instructor at University of Nevada-Las Vegas
President at Copywrite, Ink.

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Past

Publisher, Editor-in-Chief at Key News * Las Vegas
Staff Writer at What’s On
Staff Writer at ShowBiz Weekly

Consultant at Nevada Power Company
Consultant at Sierra Pacific Resources
Creative Director at Creative Designer Advertising Agency

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3 more...

Education

University of Nevada-Reno
Whittier College

Recommended

5 people have recommended Richard

Connections

170 connections

Industry

Marketing and Advertising

Websites

Richard Becker’s Summary

Rich is an accredited business communicator and the president of Copywrite, Ink., a strategic communication and writing services firm with experience on more than 1,000 accounts. He has also written hundreds of magazine and newspaper articles, contributed to five books, and scripted one documentary.

He currently serves as an examiner for the IABC International Accreditation Board; accreditation chair for IABC/Las Vegas; Governor-appointed state commissioner for Nevada Volunteers (AmeriCorps); and as an instructor at the University of Nevada, Las Vegas. In addition, he has assisted more than 60 non-profit and professional organizations.

He has received numerous awards, including several Addys, EMAs, and Bronze Quills for writing, creative, and strategic direction. He earned distinction as WIC Agency Support Person of the Year (1997), IABC/Las Vegas Communicator of the Year (1998), Las Vegas Chamber of Commerce Community Achievement Award Recipient (1999), and WIC Agency/Production/Public Relations Principal of the Year (2001).

Prior to Copywrite, Ink., he was creative director at an advertising agency in Reno, Nev. and worked in the corporate communication department of a major utility.

Richard Becker’s Specialties:

strategic communication, crisis communication, advertising, marketing, public relations, media relations, writing, copywriting, journalism, publishing, social media

Richard Becker’s Experience

State Commissioner

Nevada Volunteers - AmeriCorps

(Non-Profit Organization Management industry)

February 2001 — Present (8 years 10 months)

Serves as a Governor-appointed state commissioner for Nevada Volunteers (formerly Nevada Commission for National and Community Service, Inc.), which administers AmeriCorps programs in Nevada and is responsible for building a collaborative infrastructure to support volunteer efforts across the state.

Since being appointed to the commission by Governor Kenny Guinn in 2001, Becker has chaired several committees, including communication, fundraising, and board development. He has also served as a board officer for five years, including vice chair, and co-chaired the Governor's Points of Light Award for three years.
Instructor

University of Nevada-Las Vegas

(Educational Institution; 501-1000 employees; Public Relations and Communications industry)

January 2000 — Present (9 years 11 months)

Teaches several continuing education and professional development courses related to public relations, communication, and social media. Several include continuing education credits and one is a core requirement for the University of Nevada-Las Vegas Public Relations Certificate Program.
President

Copywrite, Ink.

(Marketing and Advertising industry)

August 1991 — Present (18 years 4 months)

Serves as president of Copywrite, Ink., a strategic communication services firm with experience on more than 1,000 accounts, ranging from successful startup businesses to Fortune 500 companies across all industries, including government.

Since 1991, Becker has served as the lead strategist for the firm, monitoring communication trends; providing strategic communication solutions; developing marketing, advertising, and social media programs; providing public relations and crisis communication support; and helping produce the most effective communication by composing powerful messages across all media.

For specific industry experience, select accounts, and case studies, please inquire.
Publisher, Editor-in-Chief

Key News * Las Vegas

(Privately Held; 11-50 employees; Publishing industry)

September 1999 — August 2003 (4 years )

Developed, published, and managed an international trade publication for hospitality management and professional concierge. The publication provided exclusive interviews, information, editorial, and news to the Southern Nevada Hotel Concierge Association, select Les Clefs d'Or members (worldwide), and other key decision makers within the hospitality industry.

Grew the publication from an 8-page newsletter with circulation of 500 to a 20-page trade publication with a combined circulation of 10,000. Developed a talent pool of more than 40 writers worldwide. The publication was sold in 2003.
Staff Writer

What’s On

(Privately Held; 11-50 employees; Publishing industry)

August 1994 — August 1999 (5 years 1 month)

While freelancing for several publications, wrote reviews, columns, and general editorials as a staff writer for What's On. Also assisted with the publication's promotional efforts and developed three award-winning series.
Staff Writer

ShowBiz Weekly

(Privately Held; 11-50 employees; Publishing industry)

August 1991 — August 1994 (3 years 1 month)

In addition to freelancing for several publications, wrote show reviews, general editorials, and cover stories on staff for ShowBiz Weekly (now Las Vegas Magazine). Also assisted with the publication's promotional efforts.
Consultant

Nevada Power Company

(Public Company; 1001-5000 employees; Utilities industry)

January 1993 — June 1993 (6 months)

During a 6-month assignment with southern Nevada's major electric utility, developed, wrote, and produced daily news updates (three electronic bulletin boards) and several in-house publications, including the company’s employee strategic plan updates. Also redesigned/expanded the employee newsletter.
Consultant

Sierra Pacific Resources

(Public Company; 1001-5000 employees; SRP; Utilities industry)

January 1991 — August 1991 (8 months)

Worked as an in-house consultant for the corporate communications department of northern Nevada's electric utility. Created and executed a wide range of communication projects including advertising collateral, employee newsletters, and employee videos.
Creative Director

Creative Designer Advertising Agency

(Privately Held; 1-10 employees; Marketing and Advertising industry)

January 1988 — July 1991 (3 years 7 months)

Worked as a copywriter and then creative director, overseeing several advertising campaigns in northern Nevada.

Richard Becker’s Education

University of Nevada-Reno

BA , Journalism , 1987 — 1991
Whittier College

Psychology 1986 — 1987

Additional Information

Richard Becker’s Websites:

Richard Becker’s Interests:

strategic planning, strategic communication, advertising, marketing, public relations, media relations, media, blogs, writing, copywriting, social media, journalism

Richard Becker’s Groups:

IABC, Nevada Commission for National & Community Service, University of Nevada Las Vegas, American Advertising Federation, Businesses Strengthening America, social media, RecruitingBlogs, Linkedin