
Social Media Co-ordinator, University Marketing and Communications, Brock University
Ontario, Canada

Social Media Co-ordinator, University Marketing and Communications, Brock University
Ontario, Canada
4 more...
I'm a communications professional with experience in marketing communications, public relations, social media and web community facilitation. I also have a background in science and research communications, wine and beverage marketing, business development and relationship management. I'm especially interested in social and emerging media, and word-of-mouth and experiential marketing.
Social media optimization, web community facilitation, science and research communications, wine and beverage alcohol, branding and identity, relationship management, public relations and science communication.
(Educational Institution; Higher Education industry)
September 2009 — Present (4 months)
•Developing, enhancing and monitoring social media communities.
•Generating awareness, sparking use and imagination, and building user engagement to enhance the University brand.
•Handling day-to-day logistics within the scope of the University’s social media networks.
•Blogging and monitoring of blogs, and monitoring and broadening social media coverage.
•Contributing to the University’s third-party multimedia partner sites;
•Managing forums and topics to encourage user discussions.
•Providing guidance to faculties and departments on social media strategies and opportunities on their web pages.
(Wine and Spirits industry)
April 2008 — Present (1 year 9 months)
•Writing for the wine club's monthly newsletter at http://www.iyellowwineclub.com
•Providing professional advice to the founders at strategic planning meetings for the club.
•Attending the club’s events, engaging new club members and teaching them about wine.