Valeria Maltoni

Current

• Director, Marketing Communications at SunGard Availability Services
• co-Author at The Age of Conversation
• Author at Conversation Agent

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Past

• Communications and Marketing Manager at Cerexagri, Inc.
• Curator at Fast Company magazine readers' network, Philadelphia
• Marketing Communications at Destiny Web Solutions

• Director of Communications at IRMG
• Marketing Communications at Willis International
• Director of Communications at IAHP

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3 more...

Education

• Villanova University
• University of Bologna

Recommended

27 people have recommended Valeria

Connections

500+ connections

Industry

Public Relations and Communications

Valeria Maltoni’s Summary

Marketer, consultant and speaker who works on the client side - in corporate America. Works effectively with CEOs and senior management teams to make a significant impact on the areas that are important to them: the organization's measurable objectives of growth and profitability.

Versed in the business environment and opportunities of five different industries. Negotiated alliances, launched new brands in crowded and highly competitive marketplaces, and rescued mature brands to favor top line growth. Extensive knowledge of sales cycles, future trends, and multi channel marketing.

Managed corporate image and reputation to enhance credibility, building significant brand name equity. Public relations experience includes extensive crisis response employed successfully in two situations to avert potentially devastating publicity and financial consequences to the organizations served.
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Speaking:
► Book me -
http://www.conversationagent.com/speaking-abstracts-and-past-speaking.html

► BlogWell
Social Media case study
Nov 10, 2009 - Atlanta
http://gaspedal.com/blogwell/agenda/

► Business Marketing Association
Social Media Success Stories: Case Studies in Three Perspectives
Nov 12, 2009
http://www.marketing.org/i4a/pages/index.cfm?pageID=4196

► Web 2.0 Expo Web2Open
PR, not Propaganda
Nov. 19, 2009 - New York
http://www.web2expo.com/webexny2009/public/content/web2open
_______________ ___ ________________

Speaking topics:
. how to integrate social media, marketing and public relations;
. how to build or join communities to grow your business;
. demand generation to connect with customers;
. how does content marketing work?
. why start a blog and how to make it work
. navigating the new media influence landscape.

Valeria Maltoni’s Specialties:

Expertise: brand research to business objectives, strategy, testing, and execution. 4 complete company rebrands, and 5 full corporate Web sites make overs.

Industries: technology, financial services, consulting, chemical, medical

Primary Strengths: creative ideas and executions; deep understanding of audience needs; extensive global and regional networks; rigorous project management.

►► http://www.ConversationAgent.com
Connecting ideas and people-- how talk can change our lives ◄◄

Valeria Maltoni’s Experience

• Director, Marketing Communications

  SunGard Availability Services

  (Privately Held; Information Technology and Services industry)

  July 2007 — Present (2 years 5 months)

  Executed brand strategy and brand naming architecture development. Created content marketing strategy for Web site and social media, public relations, advertising, customer communications and internal communications. Integrated use of video, visual voice overs, and podcasts.

• co-Author

  The Age of Conversation

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  April 2007 — Present (2 years 8 months)

  The Age of Conversation, an eBook co-authored by 103 authors from 10 nations, each penning one “chapter”, 400 words on a topic related to the book’s title. My page: The Age of Conversation @ Work.
  
  The Web site: http://www.ageofconversation.com/
  
  Book launch: Monday, July 16, 2007
  
  Formats/Prices:
  Hardbacks $29.99
  Paperbacks $16.95
  E-book $9.99

• Author

  Conversation Agent

  (Marketing and Advertising industry)

  September 2006 — Present (3 years 3 months)

  I help businesses understand how customers and communities have changed marketing, PR, and communications - and how to bring value in this new environment. ConversationAgent.com is recognized among the world's top online marketing blogs (AdAge Power150).

• Communications and Marketing Manager

  Cerexagri, Inc.

  (Public Company; frx; Biotechnology industry)

  February 2002 — June 2007 (5 years 5 months)

  Executed brand portfolio strategy to grow mature and off patent chemistries with new active ingredients and formulations. Built corporate brand equity for B2B from that strategy. Increased cross-sell opportunities that directly translated into sales and profit.

• Curator

  Fast Company magazine readers' network, Philadelphia

  (Public Relations and Communications industry)

  May 2000 — June 2007 (7 years 2 months)

  Developed Fast Company network in Philadelphia -- 500 members.
  
  Designed speakers series for monthly events with national, regional and local industry leaders and authors, including:
  
  - Mike Abrashoff, Author, It's Your Ship.
  - Dan Pink, Author, Free Agent Nation, A Whole New Mind.
  - Bill Jensen, Author, Work 2.0, What is Your Life's Work?
  - Mike Useem, Director Center for Leadership and Change Management, Wharton.
  - John Byrne, Editor in Chief, Fast Company magazine.
  - Pernille Lopez, President, IKEA North America.
  - Ben McConnell, Co-author, Creating Customer Evangelists.
  - Andrew Cassel, Economy Columnist, The Philadelphia Inquirer.
  - Dr. James Chan, Founder, Asia Marketing Association.
  - Charles Fishman, Author, The Wal-Mart Effect.
  - Bill Taylor and Polly LaBarre, Authors, Mavericks at Work.
  - John Timpane, Editor and Columnist, The Philadelphia Inquirer.

• Marketing Communications

  Destiny Web Solutions

  (Privately Held; Information Technology and Services industry)

  2000 — 2001 (1 year )

  Executed brand strategy for a start up that wanted to go the next level of growth - appealing to C-level executives in wealth management divisions of financial institutions. Working with internal resources, created B2B delivery model for technical consulting.

• Director of Communications

  IRMG

  (Insurance industry)

  1997 — 2000 (3 years )

  Executed and measured strategic integrated marketing approach for B2B sales. Created the position to build on the firm's existing client relationships and grow the business globally. Managed technical and administrative staff.

• Marketing Communications

  Willis International

  (Public Company; 501-1000 employees; Insurance industry)

  1994 — 1997 (3 years )

  Executed public relations and communication plans to support regional and local offices in B2B sales. Designed and maintained a series of speaking engagements, and edited and placed articles in trade media.

• Director of Communications

  IAHP

  (Non-Profit; 11-50 employees; Alternative Medicine industry)

  1988 — 1994 (6 years )

  Managed production of marketing materials in several languages. Managed and trained team of 7 translators. Directed donation campaigns for the purchase of respiratory equipment in Europe and Latin America.
  
  Obtained national media coverage by organizing 2 live television interviews that led to large donations and staff recruiting. Directed communications with Latin American office. Established translation and operational workflow in European HQ.
  
  Conducted more than 1,200 hours of translation and interpreting work.

Valeria Maltoni’s Education

• Villanova University

  Certificate , Marketing Communications , 1998 — 1999

• University of Bologna

  Languages , English, German, Linguistics , 1984 — 1992

Additional Information

Valeria Maltoni’s Interests:

multi-channel marketing, branding, marketing, integration of social media and social networking into marketing communications, strategy business planning, event designer, videos, interactive, podcasts, blogging, web site architecture planning, writing for online media, public relations, buying cycle planning, trademark and name creation, technology infrastructure, risk management, financial services, consumer products, consulting, new media, print, radio and TV advertising, partnership negotiation, language interpreting, translation work, fluent in Italian, knowledge of German, knowledge of French, global branding

Valeria Maltoni’s Groups:

Developed and led the Philadelphia Fast Company magazine readers network -- 500 members in 7+ years.

Advisory Board, Smart Brief Social Media

Advisory Board, Fox School of Business, MBA Enterprise Management Consulting Practice (http://www.sbm.temple.edu/emc).

Active member of the International Association of Business Communicators (http://www.iabc.com), the American Marketing Association (http://www.marketingpower.com), the Public Relations Society of America (http://www.prsa.org), and The World Affairs Council of Philadelphia (http://www.wacphila.org).

•    Marketing Executives Group
•    Professional Speakers and Seminar Leaders
•    eMarketing Association Network
•    Philadelphia Interactive Marketing Association
•    Philadelphia Chapter of the American Marketing Association
•    Online Marketing Network
•    Social Media Today
•    Social Media Marketing
•    Marketing 2.0 Community
•    Community 2.0
•    MarketingProfs
•    brandhackers
•    Internet/Online Marketing
•    SunGard-eans
•    Romagna Business Club
•    Social Media Business Council

Valeria Maltoni’s Honors:

Accredited Business Communicator (ABC)

ConversationAgent.com stats
Google PageRank 6
#14 of the AdAge Power150 Top Marketing Blogs in English;
#3 on M20 Marketing Blogs (corp marketers) by Forrester's Peter Kim;
#7 on Junta42 Content Marketing blogs

Winner of local and regional awards for print and multimedia advertising.

Speaking Topics include: "Integrating Social Media into Marketing"; "Making Your Web Site Sticky"; "Multi-Channel Marketing"; “Building a Great Brand”; "The Age of Conversation @ Work"; "How to Start and Maintain a Successful Blog"

Interviews by Post magazine supplement and Fast Company magazine and introduction to “Working and Writing in Groups” was published in Ohio State University Prof. Locker’s Business and Administrative Communications, 6/e (2003, McGraw-Hill).

Articles for consulting firm Trivioquadrivio, "Distance in Conversations", "Make it Real; Authenticity is for Profit" and "Representation as Creation" were published in Italy.

Valeria Maltoni’s Contact Settings

Interested In:

• expertise requests
• reference requests
• getting back in touch