► Conversation Agent, Fast Company readers' network, Author ◄◄
Greater Philadelphia Area
- Current
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- Director, Marketing Communications at SunGard Availability Services
- co-Author at The Age of Conversation
- Author at Conversation Agent (Sole Proprietorship)
- Curator at Fast Company magazine readers' network, Philadelphia
- Past
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- Communications and Marketing Manager at Cerexagri, Inc.
- Marketing Communications at Destiny Web Solutions
- Director of Communications at IRMG
- Marketing Communications at Willis International
- Director of Communications at IAHP
- Education
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- Villanova University
- University of Bologna
- Recommended
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24 people have recommended Valeria - Connections
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500+
connections
- Industry
- Public Relations and Communications
- Websites
Valeria Maltoni’s Summary
Conversational marketer, consultant and speaker who works on the client side - in corporate America. Works effectively with CEOs, and senior management teams to make a significant impact on the areas that are important to them: the organization's measurable objectives of growth and profitability.
Versed in the business environment and opportunities of five different industries. Negotiated alliances, launched new brands in crowded and highly competitive marketplaces, and rescued mature brands to favor top line growth. Extensive knowledge of sales cycles and future trends.
Managed corporate image and reputation to enhance credibility, building significant brand name equity. Public affairs experience includes extensive crisis response employed successfully in two situations to avert potentially devastating publicity and financial consequences to the organizations served.
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Next Speaking at:
Marketing Profs B2B Marketing Conference
"Make Your Website Sticky: 10 New Ideas for B2B Marketers"
June 9, 2008
http://www.marketingprofs.com/events/4/program
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Speaking topics: integrating social media with traditional marketing, a view from the client side; conversational marketing; how to build a great brand; taking mature and early stage brands to the next level.
Inspirational dream: To be the go to person for world-changing creative ideas that transform businesses, brands and reputations, with authenticity.
Valeria Maltoni’s Specialties:
Expertise: state of the brand research to business strategy, testing, and execution. Four complete rebrands, and five full corporate Web site make-overs.
Industries: technology, financial services, consulting, chemical, medical
Primary Strengths: creative ideas and executions; deep understanding of audience needs; extensive global and regional networks; rigorous project management.
►► http://www.ConversationAgent.com
Connecting ideas and people-- how talk can change our lives ◄◄
Valeria Maltoni’s Experience
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Director, Marketing Communications
SunGard Availability Services
(Privately Held; 1001-5000 employees; Information Technology and Services industry)
July 2007 — Present (1 year 1 month)
Brand ownership/development and thought leadership through company Web site and online presence, internal communications, public relations and public affairs, and marketing communications.
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co-Author
The Age of Conversation
(Public Company; 51-200 employees; Marketing and Advertising industry)
April 2007 — Present (1 year 4 months)
The Age of Conversation, an eBook co-authored by 103 authors from 10 nations, each penning one “chapter”, 400 words on a topic related to the book’s title. My page: The Age of Conversation @ Work.
The Web site: http://www.ageofconversation.com/
Book launch: Monday, July 16, 2007
Formats/Prices:
Hardbacks $29.99
Paperbacks $16.95
E-book $9.99 -
Author
Conversation Agent (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
September 2006 — Present (1 year 11 months)
I define modern business as a long and open conversation. ConversationAgent.com is recognized among the world's top online marketing blogs.
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Curator
Fast Company magazine readers' network, Philadelphia
(Non-Profit; Public Relations and Communications industry)
May 2000 — Present (8 years 3 months)
Developed Fast Company network in Philadelphia -- 500 members.
Designed speakers series for monthly events with national, regional and local industry leaders and authors, including:
- Mike Abrashoff, Author, It's Your Ship.
- Dan Pink, Author, Free Agent Nation, A Whole New Mind.
- Bill Jensen, Author, Work 2.0, What is Your Life's Work?
- Mike Useem, Director Center for Leadership and Change Management, Wharton.
- John Byrne, Editor in Chief, Fast Company magazine.
- Pernille Lopez, President, IKEA North America.
- Ben McConnell, Co-author, Creating Customer Evangelists.
- Andrew Cassel, Economy Columnist, The Philadelphia Inquirer.
- Dr. James Chan, Founder, Asia Marketing Association.
- Charles Fishman, Author, The Wal-Mart Effect.
- Bill Taylor and Polly LaBarre, Authors, Mavericks at Work.
- John Timpane, Editor and Columnist, The Philadelphia Inquirer. -
Communications and Marketing Manager
Cerexagri, Inc.
(Public Company; 501-1000 employees; Chemicals industry)
February 2002 — June 2007 (5 years 5 months)
Led company brand ownership initiatives by building equity in the corporate mark and through a product brand portfolio approach. This increased cross-selling, communicated the appropriate degree of specialized B2B and B2C expertise in the market, and translated into sales and profit.
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Marketing Communications
Destiny Web Solutions
(Privately Held; 51-200 employees; Internet industry)
2000 — 2001 (1 year)
Initiated strategic marketing to re-brand the company image and communicate directly with key clients: C-level executives of wealth management divisions in financial institutions. Created delivery resources for technical consulting firm.
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Director of Communications
IRMG
(Privately Held; 51-200 employees; Insurance industry)
1997 — 2000 (3 years)
Executed and measured strategic integrated marketing approach for B2B sales. Created the position to build on the firm’s existing client relationships and grow the business. Managed technical and administrative staff.
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Marketing Communications
Willis International
(Public Company; 501-1000 employees; Insurance industry)
1994 — 1997 (3 years)
Executed public relations and communication plans to support regional and local offices in B2B sales. Designed and maintained a series of speaking engagements, and edited and placed articles in trade media.
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Director of Communications
IAHP
(Non-Profit; 11-50 employees; Alternative Medicine industry)
1988 — 1994 (6 years)
Managed production of marketing materials in several languages. Managed and trained team of 7 translators. Directed donation campaigns for the purchase of respiratory equipment in Europe and Latin America.
Obtained national media coverage by organizing 2 live television interviews that led to large donations and staff recruiting. Directed communications with Latin American office. Established translation and operational workflow in European HQ.
Conducted more than 1,200 hours of translation and interpreting work.
Valeria Maltoni’s Education
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Villanova University
Certificate, Marketing Communications, 1998 — 1999
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University of Bologna
Languages, English, German, Linguistics, 1984 — 1992
Additional Information
Valeria Maltoni’s Websites:
Valeria Maltoni’s Interests:
multi-channel marketing, brand management, marketing conversations, savvy in the integration of social media and social networking, marketing communications, launching new brands, taking mature brands to next level, strategy business planning, elite conference designer, executive summit creator, audio, visual and written communications, web site architecture planning, writing for online media, internal sites architecture, public relations, sales cycle planning and support, trademark and name creation, new product and service development, corporate communications, technology infrastructure, risk management, financial services, consumer products, consulting, new media, print, radio and TV advertising, publicity, event planning, executive round tables, partnerships negotiation, language interpreting, translation work, fluent in Italian, knowledge of German, knowledge of French, extensive international work, Solution Selling methodology,
Valeria Maltoni’s Groups:
Developed and led the Philadelphia Fast Company magazine readers network -- 500 members in 7+ years.
Member -- Advisory Board, Fox School of Business, MBA Enterprise Management Consulting Practice (http://www.sbm.temple.edu/emc).
Active member of the International Association of Business Communicators (http://www.iabc.com), the American Marketing Association (http://www.marketingpower.com), the Public Relations Society of America (http://www.prsa.org), and The World Affairs Council of Philadelphia (http://www.wacphila.org).
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Marketing Executives Group member -
Professional Speakers and Seminar Leaders member -
Philadelphia Interactive Marketing Association member -
Online Marketing Network member -
Social Media Today member -
Social Media Marketing member -
Marketing 2.0 member -
Community 2.0 member -
MarketingProfs member -
brandhackers member -
Internet/Online Marketing member
Valeria Maltoni’s Honors:
Accredited Business Communicator (ABC)
ConversationAgent.com stats
Google PageRank 6
#30 of the AdAge Power150 Top Marketing Blogs in English;
#3 on M20 Marketing Blogs (corp marketers) by Forrester's Peter Kim;
#10 on Junta42 Content Marketing blogs
Winner of local and regional awards for print and multimedia advertising.
Speaking Topics include: "Integrating Social Media into Marketing"; "Making Your Web Site Sticky"; "Multi-Channel Marketing"; “Building a Great Brand”; "The Age of Conversation @ Work"; "How to Start and Maintain a Successful Blog"
Interviews by Post magazine supplement and Fast Company magazine and introduction to “Working and Writing in Groups” was published in Ohio State University Prof. Locker’s Business and Administrative Communications, 6/e (2003, McGraw-Hill).
Articles for consulting firm Trivioquadrivio, "Distance in Conversations", "Make it Real; Authenticity is for Profit" and "Representation as Creation" were published in Italy.
Valeria Maltoni’s Contact Settings
Interested In:
- expertise requests
- reference requests
- getting back in touch
