Susan Raab

Current

Co-Founder and Vice President at Loudsoft LLC
President at Content Wheel Incorporated

Past

Table 17 at LiveOUTLoud
Table 17 at Live Out Loud
Contract Writer-Analyst at Aligo Inc.

Freelance Writer, Analyst and Designer at Spectrum Software Services
Freelance Writer, Designer, Analyst at CTB McGraw Hill
Contract Training Developer at Nimblefish Technologies, Inc.
Director of Technical Publications at Savi Technology
Senior Director of Customer Education at NetObjects, Inc
Founder, VP Marketing and Finance, Corporate Secretary at MindWork Software
Product Manager, Publications Director at Digital Research (DRI)

see less...

7 more...

Recommended

8 people have recommended Susan

Connections

291 connections

Industry

Marketing and Advertising

Websites

Susan Raab’s Summary

Thanks for checking out my profile today. Are you looking for effective ways to build your business over the web?

As an "expert's expert," I help you connect with new prospects through Social Media, add prospects to your e-mail list at your web site, and then market information products and services to your list members via e-mail. I coach my clients in Social Media strategy, Web strategy, and Information Product Marketing.

An experienced copywriter and marketing strategist, I write high-conversion "sales letter" landing pages, e-mail campaigns and website copy. I'm also an author of best-selling books on sales and marketing and an experienced corporate publisher, so I can help you create compelling information products to increase the lifetime value of your own clients.

Sound interesting? I'd love to learn how I can help you get your business rolling. Please visit www.contentwheel.com and sign up for a 30-minute complementary consultation--my gift to you!

Susan Raab’s Specialties:

Social Media Marketing, Web Copywriting, Web Marketing Strategy, Information Product Marketing

Susan Raab’s Experience

Co-Founder and Vice President

Loudsoft LLC

(Computer Software industry)

October 2006 — Present (3 years 2 months)

Designed and developed asset allocation software for illiquid investments like real estate, gas and oil, and private notes, as well as educational software that helps you create a plan for creating financial freedom.
President

Content Wheel Incorporated

(Publishing industry)

January 2005 — Present (4 years 11 months)

Content Wheel helps experts connect with new prospects through Social Media, add them to your e-mail list at your web site, and market information products and services to them via e-mail.

Content Wheel has developed and implemented effective Social Media strategies and written high-conversion "sales letter" landing pages and e-mail campaigns. We've also created best-selling books, multi-media home study systems, educational software and online subscription services. Our expert clients now reach new and existing customers in innovative ways, and enjoy increased business and upsell opportunities.

See http://www.contentwheel.com/Public/CaseStudies/index.cfm for success stories.
Table 17

LiveOUTLoud

(Marketing and Advertising industry)

2005 — 2006 (1 year )
Table 17

Live Out Loud

(Marketing and Advertising industry)

2005 — 2006 (1 year )
Contract Writer-Analyst

Aligo Inc.

(Publishing industry)

2003 — 2005 (2 years )

Analyzed procedures for using GPS cell phones to track mobile employees and their workflow via an enterprise web application, identified best practices, and created training materials.
Freelance Writer, Analyst and Designer

Spectrum Software Services

(Privately Held; Myself Only; Publishing industry)

2002 — 2004 (2 years )

· For Nimblefish in San Francisco 2002-2003: Wrote user stories and specifications for automated testing of an enterprise web application developed in an Extreme Programming environment for data-driven promotions. Analyzed business rules for creating customized web sites and direct mail, identified best practices; prepared training materials.
· Other writing clients: Apple Computer, Cadence Design, Sony Electronic Publishing.
Freelance Writer, Designer, Analyst

CTB McGraw Hill

(Public Company; Publishing industry)

1989 — 2004 (15 years )

· For CTB-McGraw Hill in Monterey 2003: Identified best practices for use of a content management enterprise web application; prepared training materials.
· As Business Analyst for Microsoft Consulting Services 1995: identified business rules and processes, wrote specification and use cases, and designed user interaction and test cases for six SQL client-server applications for CTB McGraw Hill. Ten years later, applications are still in use, reducing costs.
· For CTB McGraw Hill 1989 - 1992: revised sales catalog of 150+ standardized test products and streamlined the ordering process for 75+ highly customizable scoring services; created training materials.
Contract Training Developer

Nimblefish Technologies, Inc.

(Marketing and Advertising industry)

2003 — 2003 (less than a year)
Director of Technical Publications

Savi Technology

(Privately Held; 501-1000 employees; Logistics and Supply Chain industry)

January 2002 — July 2002 (7 months)

· Formed global team to document enterprise web applications for global logistics and asset management developed in Singapore as well as Java application programming interfaces and ISO RFID hardware products developed in Sunnyvale.
· Gathered and analyzed requirements, identified solutions, gained consensus and implemented processes to integrate writers with Extreme Programming environment and facilitate work 24 hours around the globe.
· Personally mentored team of seven writers in Singapore, establishing standards and processes to increase usability of documents and reduce localization costs.
· Delivered 1000-page documentation set for two releases on time and on budget.
Senior Director of Customer Education

NetObjects, Inc

(Public Company; 201-500 employees; NETO; Computer Software industry)

1996 — 2001 (5 years )

· Managed the Authorized Training Center program and instructors; enabled a profitable business for all parties.
· Produced two magazine-style web sites integrated with site building applications.
· Produced embedded and online help for the online web-site building applications (similar to GeoCities).
· Maintained maximum budget flexibility by training in-house junior writers while filling cyclical needs with senior contractors.
· Established a single-source system for reference and help, and methods that minimized localization expense.
· Worked closely with Marketing Communications to enforce company-wide written style standards, and to leverage content with prospects as well as customers.
· Generated sales: The 45% of software evaluators who also downloaded the tutorial were twice as likely to buy as those who didn’t.
· Reduced costs, increased customer loyalty: publication of complete documentation reduced tech support calls by 18%.
Founder, VP Marketing and Finance, Corporate Secretary

MindWork Software

(Privately Held; 11-50 employees; Computer Software industry)

1985 — 1989 (4 years )

· Managed editorial content of mail order catalog, positioning over 150 products in emerging Macintosh software market. Responsible for display advertising in MacWorld and other publications, as well as public relations.
· Product manager for MindWrite, a word processor with integrated outliner. Managed customer research, requirements, QA, Tech support, packaging and documentation.
· Sold the company to Access Technology and handled all legal and financial acquisition tasks.
Product Manager, Publications Director

Digital Research (DRI)

(Computer Software industry)

1980 — 1984 (4 years )

Digital Research produced CP/M and other operating systems, languages, and applications for microcomputers.
· As Product Manager, managed graphics applications in GEM line, researching customer requirements, analyzing and identifying solutions, building consensus among stakeholders, and writing specifications to drive development and testing.
· As Operations Director, gathered and analyzed requirements for inventory management and software manufacturing; implemented business processes and managed resources for a print shop, disk duplication facility, and warehouse.
· As Publications Director, led a staff of 40 in three departments producing 30 titles per quarter.

Additional Information

Susan Raab’s Websites:

Susan Raab’s Groups:

National Speakers Association, Monterey Peninsula Toastmasters Club 934, BrandU Class of 2004, Professional Women's Network of Monterey, Live Out Loud