Content Strategist, Content Strategy Manager
- San Francisco Bay Area
Brenda Kienan's Overview
Brenda Kienan's Summary
Versatile senior content strategist with strong analytical, strategic, and hands-on content developer skills. Keen ability to synthesize business goals, user requirements, analytics, and brand guidelines to create compelling user experiences and optimize content performance. Able to deliver content artifacts from concept through deployment; particular expertise in content discovery, audits, analysis, and developing actionable content plans that facilitate ease of implementation and maintenance.
Collegial team player and effective leader with proven experience building content teams, mentoring team members, and ensuring project delivery. More than ten years in client-facing roles; stakeholder relations experience includes consensus-building within complex organizational structures and bringing parties with differing viewpoints to a shared vision.
Familiar with both waterfall and agile methodologies; certified scrum product owner (CSPO).
Clients and Employers: Blue Shield of California, Caring.com, CNET, Dow Jones, eBay, E*Trade, Intuit, Johnson & Johnson (BabyCenter), Kaiser Permanente, Microsoft, O'Reilly Media, PeopleSoft, UC Berkeley, World Savings, 24 Hour Fitness
Specialties: Content strategy, content analysis, information architecture, usability, content development, and writing for digital media: web, social, email, mobile, applications, print. Managing complex content migrations. Consumer-oriented and B2B marketing content, user interfaces (UI content); legally sensitive content; SEO copywriting; corporate communications; marketing collateral; case studies; end-user documentation and help content; curricula and courseware for e-learning and instructor-led training.
Brenda Kienan's Skills & Expertise
- Content Strategy
- Content Management
- Content Development
- User Experience
- Digital Media
- Corporate Communications
- Social Media Marketing
- Team Management
- User Interface
- Marketing Communications
- Content Writing
- Content Analysis
- Style Guides
- SEO copywriting
- Digital Strategy
- Social Media
- Creative Direction
Brenda Kienan's Certifications
Agile: Certified Scrum Product Owner
- Scrum Alliance
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