Brenda Kienan

Content Strategist, Content Strategy Manager

San Francisco Bay Area

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Brenda Kienan's Overview


321 connections

Brenda Kienan's Summary

Versatile senior content strategist with strong analytical, strategic, and hands-on content developer skills. Keen ability to synthesize business goals, user requirements, analytics, and brand guidelines to create compelling user experiences and optimize content performance. Able to deliver content artifacts from concept through deployment; particular expertise in content discovery, audits, analysis, and developing actionable content plans that facilitate ease of implementation and maintenance.

Collegial team player and effective leader with proven experience building content teams, mentoring team members, and ensuring project delivery. More than ten years in client-facing roles; stakeholder relations experience includes consensus-building within complex organizational structures and bringing parties with differing viewpoints to a shared vision.

Familiar with both waterfall and agile methodologies; certified scrum product owner (CSPO).

Clients and Employers: Blue Shield of California,, CNET, Dow Jones, eBay, E*Trade, Intuit, Johnson & Johnson (BabyCenter), Kaiser Permanente, Microsoft, O'Reilly Media, PeopleSoft, UC Berkeley, World Savings, 24 Hour Fitness

Specialties: Content strategy, content analysis, information architecture, usability, content development, and writing for digital media: web, social, email, mobile, applications, print. Managing complex content migrations. Consumer-oriented and B2B marketing content, user interfaces (UI content); legally sensitive content; SEO copywriting; corporate communications; marketing collateral; case studies; end-user documentation and help content; curricula and courseware for e-learning and instructor-led training.

Brenda Kienan's Skills & Expertise

  1. Content Strategy
  2. Content Management
  3. Content Development
  4. User Experience
  5. Copywriting
  6. SEO
  7. Editing
  8. Digital Media
  9. CMS
  10. Writing
  11. Usability
  12. E-commerce
  13. Corporate Communications
  14. Social Media Marketing
  15. Team Management
  16. Publishing
  17. Newsletters
  18. Training
  19. User Interface
  20. Marketing Communications
  21. Content Writing
  22. Strategy
  23. Content Analysis
  24. Style Guides
  25. Management
  26. SEO copywriting
  27. Digital Strategy
  28. Social Media
  29. Analytics
  30. SEM
  31. Creative Direction

View All (31) Skills View Fewer Skills

Brenda Kienan's Certifications

  • Agile: Certified Scrum Product Owner

    • Scrum Alliance
    • 2013

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