Executive Vice-President, Nielsen Digital Strategic Services
Cincinnati Area
- Current
-
- Executive Vice-President, Digital Strategic Services, Nielsen Online at Nielsen Online
- Past
-
- Chief Marketing Officer at Nielsen BuzzMetrics
- Chief Marketing & Customer Satisfaction Officer at Intelliseek
- CEO at PlanetFeedback.com
- Brand Manager at Procter & Gamble
- Press Secretary, Legislative Aide, Senator Art Torres at California Legislature
- Education
-
- Harvard Business School
- University of California, Santa Cruz
- Recommended
-
12 people have recommended Pete - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Pete Blackshaw’s Summary
Pete Blackshaw, whose professional background encompasses public policy, interactive marketing, and brand management, is Executive Vice President of Digital Strategic Services for Nielsen. Pete’s strategy group works with many of the world’s top brands and corporations to develop cohesive, consumer-centered digital programs and strategies. He is author of a recent book by Doubleday entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World,” and writes a bi-weekly column in Advertising Age centered around the book’s themes.
A former award-winning interactive marketing leader at P&G and founder of consumer feedback portal PlanetFeedback.com, Pete co-founded the Word-of-Mouth Marketing Association (WOMMA). He is also the Chairman of the Board of the National Council of Better Business Bureaus, and that capacity also sits on the National Advertising Review Council. In 2008, he was awarded one of three “industry achievement awards” by Ad-Tech, one of the industry’s largest conferences. He advises a host of non-profit organizations on digital strategy, including the United Way of Greater Cincinnati, the National Underground Railroad Freedom Center, and Cincinnati Youth Collaborative.
Pete, his wife Erika, and three children live in Cincinnati. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.
Pete Blackshaw’s Specialties:
consumer generated media
marketing
public relations
consumer affairs
investor relations
public policy
media strategy
Pete Blackshaw’s Experience
-
Executive Vice-President, Digital Strategic Services, Nielsen Online
Nielsen Online
(Privately Held; 10,001 or more employees; Market Research industry)
October 2007 — Present (2 years 2 months)
Strategy Group within Nielsen Online, a new division within Nielsen that combines Nielsen NetRatings and Nielsen BuzzMetrics. Nielsen Digital Strategic Services (NOSS) focuses on brand strategy in the area of online content, inflluencer management, brand advocacy, defensive branding and premium thought-leadership. Author, Doubleday published "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running A Business In Today's Consumer Centered World."
-
Chief Marketing Officer
Nielsen BuzzMetrics
(Privately Held; 51-200 employees; Marketing and Advertising industry)
February 2006 — September 2007 (1 year 8 months)
-
Chief Marketing & Customer Satisfaction Officer
Intelliseek
(Privately Held; 51-200 employees; Marketing and Advertising industry)
February 2002 — December 2005 (3 years 11 months)
Consumer-generated media monitoring and analysis company that ultimately rolled up in Nielsen BuzzMetrics.
-
CEO
PlanetFeedback.com
(Privately Held; 51-200 employees; Market Research industry)
September 1999 — February 2002 (2 years 6 months)
Internet portal centered on consumer feedback. Founded and led company through two major rounds of financing, followed by a merger with a complimentary text-mining company. www.planetfeedback.com
-
Brand Manager
Procter & Gamble
(Public Company; 10,001 or more employees; pg; Consumer Goods industry)
September 1995 — September 1999 (4 years 1 month)
Served in various roles, from traditional brand management (Paper Sector...Bounty Paper Towels and new products -- e.g. Bounty Napkins, Impress Wrap) to interactive marketing. Helped co-found P&G's first interactive marketing unit, P&G Interactive, overseeing key initiatives such as online samping, online advertising qualification, etc. Helped team achieve 1998 "Interactive Marketer of the Year" Award by Ad Age magazine.
-
Press Secretary, Legislative Aide, Senator Art Torres
California Legislature
(Government Agency; 51-200 employees; Public Policy industry)
July 1989 — July 1993 (4 years 1 month)
Served as press secretary and legislative aide to then-Senator Art Torres (now chairman, California Democratic Party). Worked on various initiatives and legislation, including K-12 and Higher Education, school dropout prevention, immigrant education, economic development, toxics and public safety, and policy around advertising in California public school classrooms.
Pete Blackshaw’s Education
-
Harvard Business School
MBA , Business , 1993 — 1995
-
University of California, Santa Cruz
BA , Politics , 1983 — 1987
Additional Information
Pete Blackshaw’s Websites:
Pete Blackshaw’s Interests:
tennis, ultimate frisbee, blogging, writing, tending to my bambinos
Pete Blackshaw’s Groups:
Chairman of the Board, National Council of Better Business Bureaus, Ad-Tech Advisory Board, United Way of Greater Cincinnati, WOMMA, Leadership Cincinnati, Advisory Board of TotalBeauty.com and ExpoTV.com
-
Harvard Business School Alumni -
Cincinnati Social Media
Pete Blackshaw’s Honors:
2008 Industry Achievement Award, Ad-Tech
1998: Interactive Marketing of the Year (with other P&G team members)
2001: i20 Top Marketer: Ad Age Magazine
Leadership Cincinnati
Pete Blackshaw’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
