Conrad E. Salvador

Past

Social Media Marketing Director at Global IMB, LLC
Social Media Strategist at JamsBio
Internet Content Manager at Directory One

Search Engine Marketing Project Manager at DLB
Internet Marketing Manager at Kim's Mediatronics
Manager at XLarge
National Marketing Director at Matador Records

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Education

New York University

Recommended

16 people have recommended Conrad E.

Connections

500+ connections

Industry

Internet

Websites

Conrad E. Salvador’s Summary

* Social Media Strategist on various platforms. Extremely familiar with various communities and acquired deep understanding of each social media website audience. Provided strategic online recommendations based on client’s business goals and intensive research. Reached out to target audiences through various methods of social networking, while constantly monitoring the buzz surrounding a client’s products and services.

* Search Engine Marketer with extensive managerial experience. Promoted various websites by increasing their visibility on search engine result pages. Maintained quality control of overall content development for various clients. Hands-on keyword research with emphasis on analysis of web traffic patterns. Knowledgeable of various techniques and latest search engine algorithms. Continuously developing unique link-building strategies for viable and effective results.

* Internet Marketing Director that lead an online customer acquisition plan designed to maximize site traffic and sales demand. Maximized paid/natural search traffic and order conversion, while meeting cost per acquisition targets. Executed effective affiliate programs/publisher management activities to achieve business development goals. Tracked and measured online advertising programs; while ensuring effective and creative development to optimize results.

* Marketing Director in a wide variety of business applications. Developed and executed innovative marketing strategies, designed to penetrate and grow targeted markets. Conducted relevant analysis to identify strengths and weaknesses in brand portfolio and category strategies. Recruited and trained local and national field ambassadors to comply within program execution and implemented procedures. Executed various special events and promotional campaigns, in accordance with corporate goals.

Conrad E. Salvador’s Specialties:

* Organizational management and leadership
* Internet marketing, event management, fashion and music industry
* Link-building, social media and community specialists

Conrad E. Salvador’s Experience

Social Media Marketing Director

Global IMB, LLC

(Internet industry)

November 2008 — May 2009 (7 months)

Defined and proposed an SMM program clearly understood by clients which dramatically accelerated traffic and conversions. Executed detailed cross-media SMM program which included a network of profiles, blogs, galleries and other content venues created on some combination of YouTube, Flickr, Twitter, Facebook, and other key social media channels. Implemented key analytics needed to track success which included analyzing blogging, conversation and other activity across network.
Social Media Strategist

JamsBio

(Internet industry)

July 2008 — September 2008 (3 months)

Provided tactical marketing knowledge gained through first-hand experience on various social media platforms. Planned and managed successful social media marketing campaigns based on client’s business goals and intensive research. Experienced repeated success on various social media websites and understood what sort of content succeeded and failed online. Reached out to target audiences through various methods of social networking, while constantly monitoring the buzz surrounding the client’s products and services.
Internet Content Manager

Directory One

(Internet industry)

March 2008 — June 2008 (4 months)

Maintained quality control of overall content development for company and client websites. Updated and maintained web content on a daily basis. Researched, planned, and developed compelling web content materials and other collaterals for SEO purposes. Collaborated with senior webmaster and developers on website presentation and usability. Worked closely with clients to ensure content complied with requests while being fully optimized for search engine traffic. Demonstrated strong knowledge of search engine algorithms and ranking strategies.
Search Engine Marketing Project Manager

DLB

(Internet industry)

2006 — March 2008 (2 years )

Responsible for the successful planning and execution of search engine marketing campaigns. Provided strategic leadership and direction in all areas of developing and maintaining sites. Implemented creative strategy, concepts, design and functionality while staying abreast of SEO marketing strategies via web analytics like Google. Maintained a methodology for content creation, review, approval, and publishing to site which ensured Web site optimization and visibility.
Internet Marketing Manager

Kim's Mediatronics

(Consumer Electronics industry)

2004 — 2006 (2 years )

Lead an online customer acquisition plan designed to maximize site traffic and sales demand. Maximized paid/natural search traffic and order conversion, while meeting cost per acquisition targets. Directed interactive agency marketing and media campaigns to meet business performance objectives. Executed effective affiliate programs/publisher management activities to achieve business development goals. Tracked and measured online advertising programs; while ensuring effective and creative development to optimize results.
Manager

XLarge

(Apparel & Fashion industry)

2001 — 2004 (3 years )

Managed a customer service operation. Responsible for maintaining an acceptable gross profit, proper inventory management, and operations reporting. Defined and evaluated product marketing collateral, programs, and analysis. Maintained communication with management to ensure sales activities aligned with business goals. Provided leadership and direction to sales associates to guide the creation of marketing materials and ensure congruence with objectives.
National Marketing Director

Matador Records

(Privately Held; 11-50 employees; Music industry)

1995 — 2000 (5 years )

Responsible for visibility of company within targeted markets. Created and developed innovative marketing campaigns, which developed product launch plans for targeted markets. Supervised local and national street teams/ and other sales resources. Executed and implemented brand/customer retail merchandising strategy. Organized and planned live events (concerts, in-store appearances, and radio) in accordance with company standards. Worked directly, promoted and toured with various artists on roster.