Conrad Saam

Current

• Marketing at Avvo

Past

• eCommerce Manager at Software Online
• Director of Sales and Marketing at Smashing Ideas
• Director of Business Development at TechSpace

Education

• University of Michigan - Stephen M. Ross School of Business
• University College Cork
• Colby College

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Recommended

12 people have recommended Conrad

Connections

500+ connections

Industry

Internet

Conrad Saam’s Summary

Conrad runs marketing for Avvo, a Seattle-based Internet company that has revolutionized the way consumers navigate the highly confusing legal industry. He oversees the firm's SEM, SEO, social media, online marketing, email and web analytics initiatives. Avvo grew from concept to the second most trafficked legal directory within 18 months of launch.

Mr. Saam has served as a consultant to major consumer brands, assisting them to adapt their online marketing strategy to meet the changing market, technology, and regulatory environment of the internet. His experience includes numerous awarding-winning interactive projects for clients including Disney, Nickelodeon, Lego, MTV, Ford, Macromedia, Microsoft, Kraft Foods, AOL, McDonalds, Mattel and Napster. He has implemented and managed multimillion dollar online advertising budgets and is experienced in public relations and crisis management. Conrad has been intimately involved in the progression of Flash, the deployment of web analytics and statistical testing methodologies for online marketing optimization. Mr. Saam holds an MBA from the Ross School of Business at the University of Michigan. He is a sought-after speaker on online marketing, SEO, and service marketing and has been featured in USA Today, the New York Times and Strategy Magazine.

Conrad Saam’s Experience

• Marketing

  Avvo

  (Privately Held; Internet industry)

  January 2007 — Present (2 years 11 months)

  Avvo is a Seattle-based website revolutionizing the way consumers navigate the highly confusing legal industry. By focusing on the needs of the consumer, we became the second most trafficked legal directory in the world, just 18 months after launching.

Conrad Saam’s Education

• University of Michigan - Stephen M. Ross School of Business

  MBA , 1998 — 2000

• University College Cork

  1994 — 1995

  Year abroad in Ireland.

• Colby College

  BA , cum laude Economics and International Relations

  Year abroad in Cork, Ireland.

  Activities and Societies:

  Rugby, Track and Field

Additional Information

Conrad Saam’s Groups:

Michigan Business School Alumni

•    Ross School of Business Alumni
•    LinkedSEO
•    Avvo Lawyers
•    Legal Marketing