
CEO at The Ripple Hub (Create, Engage, Organize)
New Zealand

CEO at The Ripple Hub (Create, Engage, Organize)
New Zealand
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Senior Marketing executive with 14 years of combined experience in FMCG (beverages) and Consumer Technology marketing, building powerful iconic brands and driving ROI.
Proven track record of developing, and executing innovative promotions that deliver maximum revenue, add value and ultimately increase brand equity.
Worked in several different environments from start-up to large global corporate.
Focused on building Brands and a solid integration of all marketing activities into the channels and across all possible consumer touch-points.
Strong international experience including Europe, Middle-east, Africa and Asia Pacific.
Start-up / Technology / Wireless / Mobile / Consumer Electronics / Internet / Digital
Brand Building / Brand Strategy / Corporate Communications / Sponsorship / Media & PR / Event management / Sales / Channel Marketing / Distribution channels / CRM / P&L Responsibility / Price Setting / Product Marketing / Experiential marketing / Retail Marketing / Retail Brand Health / Retail Displays / Quantitative & Qualitative Research / Market segmentation analysis / Consumer Behavior / Contract law
(Privately Held; Marketing and Advertising industry)
April 2009 — Present (8 months)
The Ripple Hub is an Experiential Marketing agency, built around three key focus areas.
1. Improving the Brand "Experience" accross all touchpoints
2. Generating a "Dialogue" with consumers and leveraging it
3. Creating emotional Brand connections and building "Fans"
(Management Consulting industry)
July 2002 — Present (7 years 5 months)
Marketing Consultancy - Consumer products : specialised in Brand building, Retail Brand health, Merchandising, In store experience.
Business Consulting - Technology Startups (consumer or B2B) - Go to Market Strategy, Branding, PR, Business Development.
Branding & Marketing strategy for renewable energy / green energy ventures.
Member of the Rotary Club