
Interactive Strategy Manager / E-Commerce Development at Cuneo Advertising
Greater Minneapolis-St. Paul Area

Interactive Strategy Manager / E-Commerce Development at Cuneo Advertising
Greater Minneapolis-St. Paul Area
Expert at maximizing the synergy between technical solutions and marketing. A unique blend of ten years experience in leadership roles from IT, to web development, to marketing, to management.
On a quest for world domination and grape soda.
- Increased leads by 300% and managed $2.5 million annual budget for automotive dealer group
- Directed a Fortune 500 company's e-mail strategy implementation (Exact Target)
- Implemented successful social strategies for clients. Managed team of social evangelists
- Extensive e-commerce consulting including advertising, usability, and analytics
- Developed sites that received up to 1 million visitors / month
- Managed offshore team of developers
best practices (web), coldfusion, database architecture, email strategy, interactive marketing, paid search, search engine optimization, social, web analytics (omniture, google)
(Privately Held; Marketing and Advertising industry)
July 2009 — Present (5 months)
-Manage interactive strategy for clients
-Pursue new sales opportunities in the interactive space
-Optimize results on digital executions for clients
(Internet industry)
2009 — Present (less than a year)
(Automotive industry)
December 2007 — May 2009 (1 year 6 months)
-Web platform relaunch
-E-mail marketing
-Website design/development
-SEM (display, keywords)
-SEO
-Design
-Digital strategy and execution
-Analytics
(Graphic Design industry)
November 2007 — March 2008 (5 months)
-Generate and proofread copy for website
-Create fluid/dynamic CSS style templates for .NET websites
-Assist with implementation and long-range planning and architecture and integration between multiple branded websites
-Search engine optimization
(Public Company; 5001-10,000 employees; Logistics and Supply Chain industry)
June 2007 — November 2007 (6 months)
-Manage projects and support all corporate and marketing websites
-Administer and maintain internal Sharepoint sites and applications
-Architect and manage e-mail communications implementation company-wide
-Conduct research into branch network, competitors and stakeholder interests to determine best practices and current needs
-Develop websites in .NET and ColdFusion as needed, with SQL database interaction
(Self-Employed; 1-10 employees; Internet industry)
January 1998 — November 2007 (9 years 11 months)
Owner / Architect of web design / development company
(Public Company; 201-500 employees; Newspapers industry)
June 2006 — March 2007 (10 months)
-Support several dozen live ColdFusion websites nationwide via phone, and e-mail. Work with third party advertising and tracking companies on integration issues
-Fix advanced SQL issues, including replication and DTS packages. Work with DBA(s) to resolve any necessary issues for web-related
-Provide training to new hires, manage level one support staff
(Partnership; 1-10 employees; Internet industry)
July 2000 — May 2006 (5 years 11 months)
-Provide prompt support for technical, and non-technical customers via phone and e-mail
-Design and develop extensive dynamic ColdFusion applications and domains for Virtual Vision, and customers
-Optimize websites for search engines and ranking placement.
gadgets, interactive marketing, martial arts, media buying, reputation management, search engine optimization, social networking, strategy, travel
MIMA