the communicatrix
Greater Los Angeles Area
- Current
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- the communicatrix at communicatrix
- editrix/writer at The Marketing Mix
- columnist at LAcasting.com
- communicatrix at communicatrix | designs
- Past
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- writer at Metroblogging (blogging.la)
- commercial actress at you name it, I've shilled it
- graphic designer at Evidence Room
- TV writer at ABC-TV
- VP, Creative Director at Bayer Bess Vanderwarker
- copywriter at DDB Needham Chicago
- copywriter at Y&R New York
- Education
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- Cornell University
- Recommended
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16 people have recommended Colleen - Connections
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270
connections
- Industry
- Marketing and Advertising
- Websites
Colleen Wainwright’s Summary
Basically? I provide marketing focus for overwhelmed self-starters.
Which means? I help people make sense of the bewildering array of options and opportunities that the modern world of marketing and social media presents us all with, and come up with a clean, actionable plan. It's amazing what smart, motivated types can actually get done once they have a map and a good light.
I also do a lot of writing (essays, blog articles, columns), some speaking and a great deal of Horsing Around on the Internet. That's right: I'm a NERD.
Colleen Wainwright’s Specialties:
Marketing, performance (the song-and-dance kind, not the ROI kind), public speaking, punditry.
Colleen Wainwright’s Experience
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the communicatrix
communicatrix
(Writing and Editing industry)
October 2006 — Present (2 years 10 months)
I help creative solopreneurs figure out what they have to offer the world and how the hell to express it. This involves a mix of consulting, writing and speaking, readily observed/absorbed via the rabbit hole that is my website.
If you're looking for the best way to sum me up, god help you. But I think my friend Chris Brogan put it pretty well when he called me "a professional cleverly hidden in a creative, fun shell." Although sometimes I'm more clever about the hiding-it part than others.
One small note of order: I've officially been "the communicatrix" since 11/04, with the launch of my eponymous (well, eponymous in terms of the handle) blog. And I've been farting around in various communications disciplines since about 1962, when word has it I actually started using words. LinkedIn's system of ordering by date (rules! rules! cursed, lowest-common-denominator-driven rules!) forces me to futz with start date in order to get this info bubbling up on top. -
editrix/writer
The Marketing Mix
(Marketing and Advertising industry)
September 2006 — Present (2 years 11 months)
I launched, maintain and write for this business blog with Marketing Mentor principals Ilise Benun and Peleg Top. Designed to serve the community created by their consulting business, the Marketing Mix also provides tips and insight on self-promotion, marketing and management to the small business community, posting 3 - 5x weekly.
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columnist
LAcasting.com
(Entertainment industry)
September 2006 — Present (2 years 11 months)
Now officially retired from acting (although my agent prefers to say I'm on "extended hiatus," which is one of the reasons he's my agent), I'm putting my hard-won knowledge to good use helping the little chickens starting out. If they make only 9/10ths of the mistakes I made, they will be ahead of the game.
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communicatrix
communicatrix | designs
(Privately Held; Myself Only; Graphic Design industry)
March 1999 — Present (10 years 5 months)
I create marketing materials for entrepreneurs and people who think like them.
Usually I'm hired to do websites, branding & identity, collateral and presentation design. I also do some copywriting and consulting work for a select few clients. -
writer
Metroblogging (blogging.la)
(Privately Held; 11-50 employees; Online Media industry)
November 2004 — February 2007 (2 years 4 months)
Covered local culture for blogging.la, a local metblog and flagship site for the Metroblogging empire.
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commercial actress
you name it, I've shilled it
(Marketing and Advertising industry)
September 1998 — September 2006 (8 years 1 month)
Yes, that's right—I was one of the mythic 5% of Screen Actors Guild members who actually supported themselves with acting. There were a few TV shows and films in there (and a whole lot of unpaid theater work), but in the main, I played the goofy housewife, the funny friend, the whack-job business gal in :30 wind sprints for roughly 8 years.
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graphic designer
Evidence Room
(Non-Profit; 11-50 employees; Performing Arts industry)
March 1999 — January 2006 (6 years 11 months)
As designer of record for this highly-regarded small theater in Los Angeles, I created graphic standards, oversaw the creation of the company's original website, personally designed and maintained the 2.0 version and designed the company's marketing materials for 4-5 productions/year.
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TV writer
ABC-TV
(Public Company; Entertainment industry)
November 1992 — November 1993 (1 year 1 month)
Co-wrote "Rhythm & Jam," an Emmy™-nominated children's edutainment program for ABC-TV.
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VP, Creative Director
Bayer Bess Vanderwarker
(Public Company; 51-200 employees; Marketing and Advertising industry)
1988 — 1992 (4 years)
Wrote copy and/or attended to creative development on advertising for a variety of consumer goods & services, including Gatorade, Suave, and Federated Dept. Stores' MainStreet.
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copywriter
DDB Needham Chicago
(Public Company; Marketing and Advertising industry)
1986 — 1988 (2 years)
Wrote copy for a boatload of things, high point being a Michelob Light commercial starring my childhood idol, Madeline Kahn.
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copywriter
Y&R New York
(Public Company; Marketing and Advertising industry)
1983 — 1986 (3 years)
Where I cut my teeth in MarComm...
Patti Austin sang in my poolouts for Lincoln-Mercury, I got written up as a "wunderkind" in Adweek...heady, heady times.
Colleen Wainwright’s Education
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Cornell University
B.A. , English, cum laude , 1979 — 1983
- Activities and Societies:
- Cornell Lunatic (illustrator), Hotel Ezra Cornell (designer), The Whistling Shrimp Theater Company (designer-of-record, founding member), Delta Gamma (deactivated)
Additional Information
Colleen Wainwright’s Websites:
Colleen Wainwright’s Interests:
deeply meaningful conversation, Photoshop & other design nerdery, disaccharide-free cooking, blogging, Macs, half-assed feng shui & my dog, Arnie
Colleen Wainwright’s Honors:
Lordy...I threw out all my awards when I got into de-cluttering...
Colleen Wainwright’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
