the communicatrix
Greater Los Angeles Area
- Current
-
- the communicatrix at communicatrix (Sole Proprietorship)
- editrix/writer at The Marketing Mix
- columnist at LAcasting.com
- communicatrix at communicatrix | designs
- Past
-
- writer at Metroblogging (blogging.la)
- commercial actress at you name it, I've shilled it
- graphic designer at Evidence Room
- TV writer at ABC-TV
- VP, Creative Director at Bayer Bess Vanderwarker
- copywriter at DDB Needham Chicago
- copywriter at Y&R New York
- Education
-
- Cornell University
- Recommended
-
7 people have recommended Colleen - Connections
-
137
connections
- Industry
- Marketing and Advertising
- Websites
Colleen Wainwright’s Summary
Are you not on the web but want to be?
Are you on the web but not happy with the way you look there? Or sound there?
While we're at it, are you happy with the way you're communicating who you are to the world? Do you love handing out your business card? Sending people to your website?
If you're really, really great at what you do and really, really passionate about doing it but not firing on all pistons, let's talk.
Chances are, I can help you refine your message. Translate that idea in your head into a business identity, or a website, or a kickass presentation.
And if I can't, I can probably direct you to someone who can. That's the nice thing about being the communicatrix—you meet the most interesting people...
Colleen Wainwright’s Specialties:
Branding & identity design, presentation design, marketing, performance, writing.
Colleen Wainwright’s Experience
-
the communicatrix
communicatrix (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Writing and Editing industry)
October 2006 — Present (1 year 10 months)
I am your Sherpa on the odyssey of self-discovery, there to hand you a Larabar when you're hungry & a hearty laugh when your metaphoric toes are losing sensation from frostbite.
I am your trusted filter, weeding out the detritus of modern life so that you can get to the good stuff that much faster.
I am your buddy, your clown and, when I'm "on", your Fool. In the Shakespearian sense. (Hint: think wisdom coming at you sideways, not dumbass eating paste.)
For more on what I do, and how I go about doing it, please visit the links above.
I've officially been "the communicatrix" since 11/04, with the launch of my eponymous (well, eponymous in terms of the handle) blog. And I've been farting around in various communications disciplines since about 1962, when word has it I actually started using words. LinkedIn's system of ordering by date (rules! rules! cursed, lowest-common-denominator-driven rules!) forces me to futz with start date in order to get this info bubbling up on top. -
editrix/writer
The Marketing Mix
(Privately Held; 1-10 employees; Marketing and Advertising industry)
September 2006 — Present (1 year 11 months)
I launched and maintain this business blog for Marketing Mentor principals Ilise Benun and Peleg Top. Designed to serve the community created by their consulting business, the Marketing Mix also provides tips and insight on self-promotion, marketing and management to the small business community, posting 3 - 5x weekly.
-
columnist
LAcasting.com
(Privately Held; 51-200 employees; Entertainment industry)
September 2006 — Present (1 year 11 months)
Now unofficially retired from acting (my agent prefers the term "extended hiatus," which is one of the reasons he's my agent), I'm putting my hard-won knowledge to good use helping the little chickens starting out. If they make only 9/10ths of the mistakes I made, they will be ahead of the game.
-
communicatrix
communicatrix | designs
(Privately Held; Myself Only; Graphic Design industry)
March 1999 — Present (9 years 5 months)
I create marketing materials for entrepreneurs and people who think like them.
Usually I'm hired to do websites, branding & identity, collateral and presentation design. I also do some copywriting and consulting work for a select few clients. -
writer
Metroblogging (blogging.la)
(Privately Held; 11-50 employees; Online Media industry)
November 2004 — February 2007 (2 years 4 months)
Covered local culture for blogging.la, a local metblog and flagship site for the Metroblogging empire.
-
commercial actress
you name it, I've shilled it
(Marketing and Advertising industry)
September 1998 — September 2006 (8 years 1 month)
Yes, that's right—I was one of the mythic 5% of Screen Actors Guild members who actually supported themselves with acting. There were a few TV shows and films in there (and a whole lot of unpaid theater work), but in the main, I played the goofy housewife, the funny friend, the whack-job business gal in :30 wind sprints for roughly 8 years.
-
graphic designer
Evidence Room
(Non-Profit; 11-50 employees; Performing Arts industry)
March 1999 — January 2006 (6 years 11 months)
As designer of record for this highly-regarded small theater in Los Angeles, I created graphic standards, oversaw the creation of the company's original website, personally designed and maintained the 2.0 version and designed the company's marketing materials for 4-5 productions/year.
-
TV writer
ABC-TV
(Public Company; Entertainment industry)
November 1992 — November 1993 (1 year 1 month)
Co-wrote "Rhythm & Jam," an Emmy™-nominated children's edutainment program for ABC-TV.
-
VP, Creative Director
Bayer Bess Vanderwarker
(Public Company; 51-200 employees; Marketing and Advertising industry)
1988 — 1992 (4 years)
Wrote copy and/or attended to creative development on advertising for a variety of consumer goods & services, including Gatorade, Suave, and Federated Dept. Stores' MainStreet.
-
copywriter
DDB Needham Chicago
(Public Company; Marketing and Advertising industry)
1986 — 1988 (2 years)
Wrote copy for a boatload of things, high point being a Michelob Light commercial starring my childhood idol, Madeline Kahn.
-
copywriter
Y&R New York
(Public Company; Marketing and Advertising industry)
1983 — 1986 (3 years)
Where I cut my teeth in MarComm...
Patti Austin sang in my poolouts for Lincoln-Mercury, I got written up as a "wunderkind" in Adweek...heady, heady times.
Colleen Wainwright’s Education
-
Cornell University
B.A., English, cum laude, 1979 — 1983
- Activities and Societies:
- Cornell Lunatic (illustrator), Hotel Ezra Cornell (designer), The Whistling Shrimp Theater Company (designer-of-record, founding member), Delta Gamma
Additional Information
Colleen Wainwright’s Websites:
Colleen Wainwright’s Interests:
deeply meaningful conversation, Photoshop & other design nerdery, disaccharide-free cooking, blogging, Macs, half-assed feng shui & my dog, Arnie
Colleen Wainwright’s Groups:
Toastmasters International (nerd), kernspiracy (design nerds), Cornell Club of Los Angeles (Doormat-of-the-Ivy-League nerd), Delta Gamma (de-activated Greek nerd)
-
Ask Liz Ryan member -
SOBCon08 member -
Young & Rubicam Alumni in the world member
Colleen Wainwright’s Honors:
Lordy...I threw out all my awards when I got into de-cluttering...
Colleen Wainwright’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
