
VP Social Media at Proximity
Toronto, Canada Area

VP Social Media at Proximity
Toronto, Canada Area
At Proximity Canada, Collin is building the company’s social media offering while assisting its clients in building their brand voice in the evolving digital space. He works primarily with the Gillette global and Mitsubishi Motors of Canada accounts.
Collin has over 14 years of experience in the development of online properties and digital advertising programs for world-class brands and agencies. His blog radicaltrust.ca is listed in Advertising Age’s Power Bloggers and is referenced on the syllabus at Emily Carr University’s studies in the Social Science.
Social Media, Social Networking, Social Networking Policy Creation. Blog Guidelines, Social Media Creative, Consumer Generated Media, Digital Advertising, Blogger Outreach, Digital Influencer Identification, Social Media Measuring, Integrated Communications, Internet Trends, Web 2.0, Radical Trust, e-Commerce, Interactive, Interactive Advertising, New Media Marketing, Social Media Public Relations, Word of Mouth, WOM, Social Media expert
(Public Company; OMC; Marketing and Advertising industry)
March 2009 — Present (5 months)
Clients include Gillette Global, Mars, Campbells, Monster, RBC, Mitsubishi Motors, Pepsi, HP.
(Public Company; WPPGY; Public Relations and Communications industry)
2008 — March 2009 (1 year)
Providing expert counsel and strategy on social media and digital programs.
(Marketing and Advertising industry)
October 2006 — March 2009 (2 years 6 months)
(Privately Held; Online Media industry)
2007 — 2008 (1 year)
Account and strategy lead on the Ford Motor Company Global Communications business..
(Public Company; IPG; Marketing and Advertising industry)
2003 — 2007 (4 years)
Digital Creative lead for Coke, GM Canada Corporate, Pontiac, Buick, GMC, and OnStar