Social Media Consultant
Toronto, Canada Area
- Current
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- Social Media Consultant at radicaltrust.ca
- Past
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- Strategy and Planning at Social Media Group
- Group Creative Director at MacLaren McCann
- Creative Director at Infinet
- Education
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- Algonquin College of Applied Arts and Technology
- Recommended
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16 people have recommended Collin - Connections
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319
connections
- Industry
- Marketing and Advertising
- Websites
Collin Douma’s Summary
Collin has been working in the digital communications arena for over 13 years. As an advertising ex-patriot, Collin served as Group Creative Director at MacLAREN McCANN (MMRM) in Toronto Canada. He led many creative teams on Pontiac, Buick, GMC and GM Canada corporate programs. He has also directed programs for Rogers, Coca-Cola, Fido, Roche, Purdue and TD Canada Trust in his interactive marketing career.
Now a pure play social media consultant and strategist, Collin has focused his work on recent contracts including one with Social Media Group and the Ford Motor Company in Dearborn Michigan.
Collin developed strategy for several Ford Social Media programs including Social Media Press Releases (SMPR), blogger outreach initiatives, enthusiast activation programs, social network programs, crisis management procedures and more. He also drafted Ford Motor Companies' Global Employee Guidelines for Digital Communications
Collin offers talks on the principles of Social Media. In the past year, he has presented keynotes for PricewaterhouseCoopers, the CWC and many marketing and communication conferences. He has been honored to guest lecture at University of Toronto, Ryerson, University of Ontario and Centennial College. He recently participated in a social media measurement summit hosted by Thornley Fallis in Toronto.
Collin frequently publishes his learning on the Canadian Marketing Association Blog, Marketing Magazine, Media in Canada and various trade magazines and podcasts.
For regular insights on emerging case studies and principles of social media, be sure to subscribe to Collin's popular blog www.radicaltrust.ca
Collin Douma’s Specialties:
Social Media Strategy, Social Networking, Social Networking Policy Creation. Blog Guidelines, Social Media Creative, Consumer Generated Media, Digital Advertising, Blogger Outreach, Digital Influencer Identification, Social Media Measuring, Integrated Communications, Internet Trends, Web 2.0, Radical Trust, e-Commerce, Interactive, Interactive Advertising, New Media Marketing, Social Media Public Relations, Social Media Word of Mouth, WOM
Collin Douma’s Experience
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Social Media Consultant
radicaltrust.ca
(Marketing and Advertising industry)
2006 — Present (2 years)
Social Media Consulting, strategy, planning, program execution, training, research, measurement and policy development.
Applied expertise focused on earning share of voice and message credibly in Social Media.
• Social Network enthusiast and advocate activation with a focus on harnessing existing communities.
• Enthusiast community building and advocate activation initiatives.
• Digital influencer identification and blogger outreach programs
• Employee and platform social networking policies and guidelines
• Digital influencer crisis communications
• Executive, employee and student training and lectures
• Comprehensive measuring and reporting.
Follow Radicaltrust.ca as a lead public research platform discovering the principles, best practices and examples of brand democratization, social media and other emerging media trends. -
Strategy and Planning
Social Media Group
(Privately Held; 1-10 employees; Marketing and Advertising industry)
August 2007 — June 2008 (11 months)
Contract Social Media strategy and program execution in marketing, communications, business innovation and education.
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Group Creative Director
MacLaren McCann
(Public Company; 501-1000 employees; Marketing and Advertising industry)
January 2003 — August 2007 (4 years 8 months)
Clients include: Coca Cola, Pontiac, Buick, GMC, General Motors of Canada, Nestlé
Project achievements: iCoke.ca launch ads, Calgary Stampede, Buick Scramble, Pontiac Rebrand and many more. -
Creative Director
Infinet
(Marketing and Advertising industry)
2002 — 2003 (1 year)
Clients include: Fido (fido.ca), Purdue, Fournier, Lawtons Drug Stores, Roche International.
Project achievements: fido.ca, shopfido.ca, painCare.ca more
Additional Information
Collin Douma’s Websites:
Collin Douma’s Interests:
Social Marketing, Internet Trends, Web 2.0, Radical Trust, Sustainable Living, Mustangs and Hybrids
Collin Douma’s Groups:
CWC, Third Tuesday, Canadian Marketing Association
Collin Douma’s Honors:
CMA : 2005 - iCoke Online Media "Dorm Room"
CMA : 2006 - Pontiac
CMA : 2006 - iCoke Online Media "Pop" in ad Game
MacLaren McCann People Award : 2006 - "The Revolutionary"
Description: Change or die, but don’t stand still. As the world changes, we must be flexible and evolve. The winner of this award make us re-look the way we operate as a company and change for the better. Perhaps the idea changed the way we create, the way we work with our clients, the way we work together or the way we generate new business.
Collin Douma’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
