President & CEO at MovieSet Inc.
Vancouver, Canada Area
President & CEO at MovieSet Inc.
Vancouver, Canada Area
After working her way up the film production ladder, Nystedt’s steadfast determination, astute business acumen and creative inspiration led her to build her first company, New City Productions, from the ground up. Since producing her first independent feature film in 1992, Nystedt produced or supervised production on numerous feature films and TV movies for Universal Pictures, Paramount, MGM, CBS, NBC, ABC, USA, Showtime and Lifetime Networks. She sold New City to a public company in 2000.
In 2004, Nystedt refocused her energies to the creation of MovieSet™ to bring together film production, marketing and distribution on the web. Recognizing the fundamental shift to the internet, MovieSet™ capitalizes on the audience's desire for behind-the-scenes access. It promotes engagement and community-building around movies by advancing the marketing cycle throughout the production process.
MovieSet™ closed its A-round of Venture funding in May 2008, led by Rho Canada. Discovery Capital syndicated the round in July 2008. The Company launched its platform in November 2008 for the AFM, and has continued to roll out new features on both the Production and Consumer sides of the site since, now serving over half a million movies.
MovieSet™ is a new and unique Internet portal that provides the movie fan with true “behind-the-scenes” access to the film-making experience. MovieSet™ has 4 key functions:
(1) Engagement – connecting fans to filmmakers
(2) Efficiency - bring production tools online
(3) E-commerce - generating new revenue streams
(4) E-Intelligence – gathering test market data
(Privately Held; Internet industry)
January 2007 — Present (2 years 7 months)
MovieSet™ is a next generation online platform that creates social networks around movies while they’re in production. Created by filmmakers, MovieSet™ provides fans with genuine ‘behind-the-scenes’ access to the filmmaking process. MovieSet™ delivers unique content and value to online communities through its proprietary toolkit which allow Producers and their crew to easily manage production schedules and assets in real time on the web. MovieSet™ helps identify and communicate with target audiences sooner, and monetize this unique value proposition through advertising and ancillary revenue streams including mobile digital downloads, merchandise sales, e-auctions of props and memorabilia, and product placement.
(Privately Held; 1-10 employees; Motion Pictures and Film industry)
September 2002 — December 2006 (4 years 4 months)
New City founder, Colleen Nystedt, brings an extensive background in production, finance, business affairs and creative development to the company, and is responsible for overseeing all aspects of its operations.
(Public Company; 51-200 employees; Motion Pictures and Film industry)
December 1999 — May 2002 (2 years 6 months)
(Privately Held; 1-10 employees; Motion Pictures and Film industry)
September 1992 — November 1999 (7 years 3 months)
Sold New City Productions to the Sextant Entertainment Group in 2000.
MA , Urban Planning , 1981 — 1983
Incomplete
BA , Geography, Political Science , 1975 — 1981
Participated in the recent arts and culture roundtable discussion on the opportunities and challenges facing our province, Canada and the University of British Columbia with its new President, Dr. StephenToope.
Political leadership, convergent media technology, sustainability, urban development, transportation planning, the new economy.
City of Vancouver, Development Permit Board Advisory Panel, New Media BC, BC Motion Picture Production Industry Association, Directors Guild of Canada, Canadian Film & TV Producers Association, Academy of Canadian Cinema & TV, Vancouver Board of Trade, Livable Region Coalition, Women in the Lead, ASTIA, Wired Women.
BIV Influential Women in Business Award 2009
Canadian Financing Forum - Forum Favorite IT - 2009
KPMG and Backbone magazine identified MovieSet™ as one of Canada’s top 20 up and coming Web 2.0 companies in 2008.
Selected by AlwaysOn as one of the OnHollywood 100 Top Private Companies in 2008 for leadership in emerging technology for digital media and entertainment.
2007 Finalist for Most Promising New Company at the Canada New Media Awards, Named "One to Watch" in 2007 and 2008 by technology pundits: Rocket Builders, 2006 Vortex Award for Excellence in New Media Innovation at the McLuhan International Festival of the Future, Business in Vancouver's "40 Under 40" Award for Entrepreneurship, Financial Post's "Top 13 Leaders in the B.C. Film Industry", YWCA Women of Distiction - Entrepreneurship, numerous awards for individual film projects.