Colin Drummond

Current

• VP/ Director of Cultural & Business Insights at Crispin Porter + Bogusky

Past

• VP/ Associate Director, Cognitive & Cultural Radar at Crispin Porter + Bogusky
• VP, Senior Planner at Mullen
• Senior Brand Planner at AKQA/Citron Haligman Beddecarre San Francisco

2 more...

Education

• University of Toronto - University College

Connections

500+ connections

Industry

Marketing and Advertising

Colin Drummond’s Summary

Colin heads up what is traditionally known as account planning at Crispin Porter + Bogusky. The Cultural & Business Insights department is a 30 person multi-disciplinary team of social scientists, account planners, innovative market researchers and business strategists. It is our goal to develop culture and business changing insights and strategies for our client's brands.

Colin joined CP+B in 2004 with 17 years of experience building brands. Through his work at CP+B with award-winning brands like Burger King, MINI and American Express Open, he has identified new ways of generating momentum in today’s rapidly changing marketing environment. He believes that culture wants to change and brands play a role in changing it.