VP, Client Strategy at New Marketing Labs
Greater Boston Area
- Current
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- VP, Client Strategy at New Marketing Labs
- Past
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- Director, Business Development at Mzinga (formerly Prospero Technologies)
- Director, Sales and Marketing at Prospero Technologies
- Director, Online Marketing at OneSource
- Marketing Communications Manager at WorkplaceIQ
- Director, Online Marketing at eYak
- Director, Online Marketing at GE / Electric Insurance
- Trust Officer at State Street Bank
- Education
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- Babson Olin School of Management
- Bates College
- Recommended
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4 people have recommended Colin - Connections
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246
connections
- Industry
- Internet
- Websites
Colin Browning’s Summary
Colin is the VP Client Strategy at New Marketing Labs, working directly with clients to achieve their goals through creative and measurable social media programs.
Previously, Colin was the Director of Business Development at Mzinga where for the past 3 years he has worked with a wide variety of organizations, from start-ups to Fortune 500, and helped them to architect and build successful social media programs. He helped to grow the organization (originally Prospero Technologies) from 13 people to now over 180.
Colin has over 15 years of experience in developing successful online marketing strategies for organizations. Prior to Mzinga/Prospero, Colin led the online marketing of a wide range of high technology organizations from OneSource (an InfoUSA company), to GE's Electric Insurance where he re-designed their online quote system which then won the RIT Quality Cup. Colin has a proven history of pushing marketing boundaries from the more recent building of the first Documentary 2.0 project, the Innovators’ Road Trip, to launching of State Street Bank’s first online marketing campaigns in the mid- 1990s.
Colin is trained in GE’s Six Sigma Green Belt program management and graduated Cum Laude from Babson’s F. W. Olin Graduate School of Business and Bates College.
Colin Browning’s Specialties:
Sales, Social Media, Web 2.0, Positioning, Branding, Presentations, SEO, Business Development, Contract negotiations, PR, AR, Online Marketing, Paid and Natural Search Engine marketing, Event-based Marketing, Online Tours and demos
Colin Browning’s Experience
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VP, Client Strategy
New Marketing Labs
(Marketing and Advertising industry)
January 2009 — Present (7 months)
Colin is the VP Client Strategy at New Marketing Labs, working directly with clients to achieve their goals through creative and measurable social media programs.
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Director, Business Development
Mzinga (formerly Prospero Technologies)
(Privately Held; Internet industry)
January 2007 — January 2009 (2 years 1 month)
- Led and trained the the Business Development team to $5mm pipeline in 5 months
- Created strategic alliances with the world's leading Interactive Agencies and Technology companies
- Created the world's first Twitter-based press announcement
- One of the company's thought leader bloggers
- Leading companies video and advanced analytic initiatives
- Created new social media consulting offerings
- Spoke at OMMA Publish 2008 and numerous analyst calls -
Director, Sales and Marketing
Prospero Technologies
(Privately Held; 11-50 employees; Internet industry)
July 2005 — January 2007 (1 year 7 months)
- Top sales producer for the organzation, over $1 million in sales all years
- Created the first ROI focused social media survey
- Lead corporate blogger
- Led all marketing intiatives: PR, Online, Events, and Collatoral -
Director, Online Marketing
OneSource
(Public Company; 201-500 employees; ONES; Information Services industry)
January 2003 — July 2005 (2 years 7 months)
- Created most cost effective lead channel through Google Adwords
- Developed Google Adwords lead-tracking technology
- Architected ecommerce system for selling OneSource reports online
- Led and coordinated tradeshow and product launch events -
Marketing Communications Manager
WorkplaceIQ
(Privately Held; 11-50 employees; Computer Software industry)
May 2001 — January 2003 (1 year 9 months)
Oversaw all marketing communications efforts from online, sales materials, events and PR and analyst communications.
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Director, Online Marketing
eYak
(Computer Software industry)
1999 — 2001 (2 years)
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Director, Online Marketing
GE / Electric Insurance
(Public Company; 10,001 or more employees; GE; Insurance industry)
July 1997 — December 1999 (2 years 6 months)
Directed the online marketing initiatives for GE's Electric Insurance. Increased qualified leads to web site through sponsorships and banner ads. Redesigned and re-architected the online auto-insurance quoting system to become an industry leader.
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Trust Officer
State Street Bank
(Public Company; 10,001 or more employees; STT; Financial Services industry)
1990 — 1997 (7 years)
- Created State Streets first online marketing campaign in 1996
- Launched the bank's first Intranet
- Managed over 200 million in assets
Colin Browning’s Education
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Babson Olin School of Management
MBA , Marketing , January 1996 — December 1999
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Bates College
BA , Economics , September 1985 — May 1989
- Activities and Societies:
- The Bates Student, Cross Country, Track
Additional Information
Colin Browning’s Websites:
Colin Browning’s Honors:
1999 RIT Quality Cup Award for Electic Insurance auto insurance quoting site redesign
Spoke at 2nd Int'l Harvard Conference on Internet & Society
