Colin Anawaty

Colin Anawaty

Co-founder at Plerts Inc

Austin, Texas Area

Current
  • Co-founder at Plerts Inc
  • Founder at Saltlick Labs
  • Advisor at Frank + Victor
  • Principle at Cubed Companies
Past
  • Creative Director at GaimTheory, Inc
  • Designer & Web Specialist at Cartis Group
  • Designer at 360training.com
  • Designer at Houston InterWeb Design, Inc.
Education
  • The University of Texas at Austin - The Red McCombs School of Business
Connections
182 connections
Industry
Computer Software
Websites

Colin Anawaty’s Summary

Entrepreneurial self-starter with the ability to be a team player, as well as build and manage a team of creative talent while bridging the gap between creative, technical and business focused members and clients.

Colin Anawaty’s Specialties:

Brand and product strategy, web technologies, user experience, creative design and web development, marketing and social media, project management, team leadership, business administration.


Colin Anawaty’s Experience

  • Co-founder

    Plerts Inc

    (Computer Software industry)

    November 2009Present (1 month)

    Arriving early 2010.

  • Founder

    Saltlick Labs

    (Consumer Goods industry)

    August 2008Present (1 year 4 months)

    Saltlick Labs crafts mobile applications for the wired generation, and offers full-service publishing and consulting for the entertainment industry. Clients include Jeff Dunhan, Levity Entertainment, and Ben Katz Productions. The company is headquartered in Austin, Texas.

  • Advisor

    Frank + Victor

    (Design industry)

    May 2008Present (1 year 7 months)

    Frank+Victor provides print, interactive and environmental graphics, with a speciality in design for green and sustainable companies, for a variety of clientele from luxury consumer goods to professional services and technology.

    Clients include Whole Foods Market, Silicon Labs, Blanton Museum of Art, MD Anderson, American Campus, Zach Theatre, Heelys Sports Unlimited, National Instruments, InsideOut Entertainment, and Spire Consulting Group.

  • Principle

    Cubed Companies

    (Marketing and Advertising industry)

    January 1998Present (11 years 11 months)

    Originating in 1998 as a small freelance business, Cubed Companies grew into design, branding, and marketing solutions for small to medium-sized businesses. Clients included companies from real estate, technology, restaurant, hospitality, e-learning, and video game industries.

    In 2008, Cubed Companies was revived and operates as a private consulting practice and incubator.

  • Creative Director

    GaimTheory, Inc

    (Computer Games industry)

    September 2006June 2008 (1 year 10 months)

    Hired to oversee user experience and front-end design of PurePressure, a B2C web application for gamers. Assisted with restructure in 2007. Responsibilities included brand management and positioning, product strategy, marketing communications, front-end client services, and developer relations.

    GaimTheory, Inc provides the industry’s most robust player management, match-making and commerce platform to video game developers. Founded in 2005, this privately held company licensed multiplayer technology to id Software for use in Quake Live.

  • Designer & Web Specialist

    Cartis Group

    (Privately Held; Marketing and Advertising industry)

    July 2003July 2004 (1 year 1 month)

    Hired for expertise in web development. Lead web projects, bridged technical communications, managed media contractors, and administered technology infrastructure. Matured branding practices and expanded core design skill set. Job focus quickly expanded to creating and delivering brand-focused design and messaging.

    Cartis Group operates as an advertising and design agency, delivering integrated communications through visual media and interactive design. Its clients include Whole Foods Market, Balfour, USAA, Wayport, Silicon Laboratories, and various companies in consumer, technology, and financial services markets.

  • Designer

    360training.com

    (E-Learning industry)

    June 2002July 2003 (1 year 2 months)

    Senior designer responsible for consumer, partner, and content administrator interfaces. Worked with Media Director and development team in Pakistan to assure design integrity during production. Supported VP of Marketing by creating and executing early-stage branding and web portals for vertical markets. Upon departure, 360Training became one of Cubed Companies’ first clients for branding-related services.

    360training is a market leading provider of compliance and workforce e-learning solutions. Servicing over 1,500 e-learning partners and training more than 3 million users worldwide, their integrated strategy of technology, content and service helps organizations and professionals in a wide range of industries best manage career, compliance and certification needs. Ranked as the 6th fastest growing tech company in the 2006 Deloitte and Touché Fast 50.

  • Designer

    Houston InterWeb Design, Inc.

    (Online Media industry)

    19982000 (2 years )

    Hired to support Creative Director with design and development of consumer-facing portals and full-featured websites. Assisted with design of core products and communicated web strategy to clients. Gained critical first-hand experience working in a fast-paced, startup environment en route for public offering while still attending high school.

    HIWD provided internet strategy consulting and internet solutions to a wide array of businesses. These solutions focused on large-scale and complex B2C and B2B electronic commerce, digital customer relationship management, supply chain optimization, electronic markets, and Internet portals. HIWD also provided interactive databases, which enabled customers to self-manage their Web sites internally, such as PoliticalNet.Com for politicians, and a range of internet products like ListenToChina.com and AMP3.com.

    HIWD was one of the first American companies working with the Chinese government to bring their culture online.


Additional Information

Colin Anawaty’s Websites:

Colin Anawaty’s Interests:

Traveling and outdoors, surfing, fly fishing, sailing, soccer, tennis, games and theory, technology, start-ups, all things form and function.

Colin Anawaty’s Groups:

IGDA, American Advertising Federation, TheRoot42 Collective, pxlpshr on HackerNews

  •    Texas Exes/University of Texas at Austin
  •    On Startups - The Community For Entrepreneurs
  •    International Game Developers Association
  •    Adobe Flex Developers
  •    Hacker News
  •    TheRoot42 Collective
  •    iPhone Developer's Group
  •    Tech Ranch

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