Owner, Cafemakers, LLC and Coffee Industry Consultant
Hawaiian Islands
- Current
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- Director at World Barista Championship, Ltd.
- Founder at Aloha Barista School
- Owner at Cafemakers, LLC
- Past
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- Owner at Videotronic North America L.L.C.
- VP Business Development at McGill Multimedia
- Recommended
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Andrew Hetzel’s Summary
Andrew Hetzel is the founder of Cafemakers, a coffee industry business consultancy based in Hawaii. Cafemakers provides business counseling, operations support and quality improvement services for coffee retailers, roasters and agriculture businesses worldwide.
In 1996, Mr. Hetzel founded a retail marketing and training service company in Ann Arbor, Michigan. The company, then known as Videotronic North America, grew to become a multimillion dollar business under his leadership serving clients including: 3M, Aveda, Burger King, Brinker International, Chrysler, Calvin Klein, Hard Rock Cafes and Hotels, Hugo Boss, Procter & Gamble, Skechers USA and Sears.
Selling Videotronic in 2001 to investors, Andrew relocated to Los Angeles and formed Cafemakers to pursue a personal interest in coffee and the rapidly expanding retail coffee chain industry. New to the industry, he quickly demonstrated proficiency as an educator and retail business advisor, later developing a solid reputation as a coffee taster and judge.
Cafemakers' clients today include an expansive list of retailers, franchisors, roasters and other coffee businesses for whom Mr. Hetzel has created marketing or public relations campaigns, assessed and improved business performance, conducted training workshops or helped to expand into new domestic and international markets.
In 2005 Mr. Hetzel relocated to the Island of Hawaii, where he presently resides with his wife.
Andrew Hetzel’s Specialties:
coffee, coffee consulting, coffee consultants, coffee shop, specialty coffee, business consulting, espresso, barista, training, negotiation, beverage, coffee tasting, coffee menu, coffee franchise, coffee judge, marketing, sales
Andrew Hetzel’s Experience
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Director
World Barista Championship, Ltd.
(Non-Profit; 11-50 employees; Events Services industry)
March 2008 — Present (3 months)
Joint Specialty Coffee Association of Europe and Specialty Coffee Association of America organization that oversees the world's largest annual competitive coffee event.
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Founder
Aloha Barista School
(Privately Held; 1-10 employees; Food & Beverages industry)
August 2007 — Present (10 months)
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Owner
Cafemakers, LLC
(Privately Held; 1-10 employees; Management Consulting industry)
April 2001 — Present (7 years 2 months)
Cafemakers is a business consultancy that improves the coffee beverage quality and financial performance of retail coffee shop chains, casual or fine dining restaurants and hospitality businesses. Along with his own distinguished background in international retailing and proven experience in the specialty coffee industry, Cafemakers' founder Andrew Hetzel has assembled a team of experts in their respective fields that assist with concept development, launch, improvement and expansion of retail coffee businesses anywhere in North America or worldwide.
Additional Information
Andrew Hetzel’s Websites:
Andrew Hetzel’s Interests:
coffee, espresso, house rabbits, saxophone, Belgian beer, hiking, bicycling
Andrew Hetzel’s Groups:
specialty coffee association, hawaii coffee association, house rabbit society, west hawaii community band
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Specialty Coffee Professionals member
Andrew Hetzel’s Honors:
"Q" Grader for the Coffee Quality Institute
SCAA Cupping Judge
2007 Pacific Business News "Top Forty Under 40" Hawaii entrepreneur
Andrew Hetzel’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
