Cody Ward

Current

• Marketing Analyst at Zurich Financial Services

Past

• Internet Marketing Contractor at Allstate Insurance
• 2009 Internet Marketing Internship at Allstate Insurance
• 2008 Internet Marketing Internship at Allstate Insurance

• 2007 Internet Marketing Internship at Allstate Insurance
• Programmer at Integrated Performance Systems, Inc.

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Education

• University of Illinois at Urbana-Champaign

Recommended

11 people have recommended Cody

Connections

112 connections

Industry

Marketing and Advertising

Cody Ward’s Summary

Marketing professional with a 3+ year track record of achieving success and understanding of complex digital marketing campaigns involving PPC search, organic SEO, display advertising, landing page testing, and ROI optimization for Fortune 500 companies.

Cody Ward’s Specialties:

Digital Marketing Campaigns, SEO, PPC Advertising, A/B & Multivariate Testing, Web Analytics, Campaign Measurement, Project Management, CRM Management, Web Design, Programming

Cody Ward’s Experience

• Marketing Analyst

  Zurich Financial Services

  (Public Company; ZURN; Insurance industry)

  August 2009 — Present (4 months)

  • Launch & operations of Zurich in North America digital marketing campaigns (zurichna.com).

• Internet Marketing Contractor

  Allstate Insurance

  (Public Company; ALL; Insurance industry)

  August 2009 — August 2009 (1 month)

• 2009 Internet Marketing Internship

  Allstate Insurance

  (Public Company; ALL; Insurance industry)

  May 2009 — August 2009 (4 months)

  • Executed search engine optimization of 150 geo-modified pages on Allstate.com and coordinated SEO page recommendations, content creation, legal approval, and execution of changes.
  • Managed content creation, documentation, & reporting of social media Twitter.com/Allstate account.
  • Educated multiple departments of 30+ people on the concepts of search engine optimization.

• 2008 Internet Marketing Internship

  Allstate Insurance

  (Public Company; ALL; Insurance industry)

  May 2008 — August 2008 (4 months)

  • Optimized paid search campaign by reducing auto quote abandon rate by 13%.
  • Developed price messaging advertising copy for paid search campaign.
  • Applied research and understanding to attribute a branding effect on the traditionally quantitative advertising method of paid search.
  • Received a Final Overall Rating of “Exceptional”. (Options: Exceptional, Outstanding, Successful, Fair, Unacceptable)

• 2007 Internet Marketing Internship

  Allstate Insurance

  (Public Company; ALL; Insurance industry)

  May 2007 — August 2007 (4 months)

  • Engaged in page-by-page search engine optimization for over 100 pages which led to #1 position for keyword “auto insurance” two months after my internship ended.
  • Created and presented “Search Engine Optimization 101” to 50 members of the marketing department.
  • Introduced the idea of an affiliate marketing campaign that is now live online.
  • Received a Final Overall Rating of “Outstanding”. (Options: Exceptional, Outstanding, Successful, Fair, Unacceptable)

• Programmer

  Integrated Performance Systems, Inc.

  (Human Resources industry)

  September 1998 — August 2006 (8 years )

  • Managed technical support for human resource online training courses.
  • Programmed ASP web pages and connected them to SQL Server databases.
  • Supported development of support systems (Help System, Employee Tracking)
  • Assisted in the research and development of a Human Capital (Talent) Management Systems.

Cody Ward’s Education

• University of Illinois at Urbana-Champaign

  BS , Advertising , 2005 — 2009

  Activities and Societies:

  2008-2009 Vice President of Technology for American Advertising Federation

Additional Information

Cody Ward’s Honors:

Google Adwords - Qualified Professional

Cody Ward’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch