Strategic Marketing, Messaging, Analyst Relations and Competitive Intelligence
Washington D.C. Metro Area
Strategic Marketing, Messaging, Analyst Relations and Competitive Intelligence
Washington D.C. Metro Area
Market strategy and positioning, competitive response, conference planning, analyst relations, branding and naming.
(Telecommunications industry)
March 2008 — Present (1 year 5 months)
Telecommunications analysis, competitive intelligence and strategic marketing consulting.
Company and product positioning and message development.
(Public Company; 10,001 or more employees; ALU; Telecommunications industry)
December 2006 — March 2008 (1 year 4 months)
Direct the Corporate Industry Analyst Relations program; develop and coordinate cross company industry analyst program activities across the corporate business groups; integrate the analyst perspective into corporate activities; support the Top Marketing Programs and assist with program development.
(Public Company; 10,001 or more employees; LU; Telecommunications industry)
2004 — 2006 (2 years)
Brought an industry-wide perspective to Strategic Marketing activities, contributing to top-level corporate messaging, trade show messaging and direction, external communications thorugh industry analyst relations and government affairs.
(Privately Held; 51-200 employees; Telecommunications industry)
1998 — 2004 (6 years)
Initially served as an individual contributor covering core data networking technologies. Eventually built-up and lead the Telecom Infrastructure practice; creating an executive consulting service targeting senior management on competitive response, messaging and positioning.
(Public Company; 201-500 employees; Telecommunications industry)
1997 — 1998 (1 year)
Develop and support Push-Pull marketing programs targeted at the end-user segment to help stimulate demand for Visual Networks products.
(Privately Held; 1-10 employees; Telecommunications industry)
1996 — 1997 (1 year)
Analyize and provide consulting services to clients on data network vendor competitive positioning and technology implementation plans. Contributed to reference architecture program.
(Public Company; 51-200 employees; NTRX; Telecommunications industry)
1989 — 1996 (7 years)
Included stints as Systems Engineer designing and supporting terrestrial and satellite-based data and voice/data networks; marketing support for partners in Asia/Pac and Europe
(Public Company; 201-500 employees; Telecommunications industry)
1983 — 1989 (6 years)
Started as Communications Consultant, progressed to Technical Specialist, Technical Instructor and Bids and Proposals work.
BS , Communications, Marketing, Psych , 1980 — 1982
Environmental Technology 1978 — 1979
Skiing, Scuba Diving