Current
  • Difference Heuristics & Director of Laboratory Activities at Mad Science Dept.
Past
  • Chief Technology Officer at Metaphor Studio
  • Yoga Instructor at Flirts Fitness
  • Director of New Media -- Technology at EMI Network
Education
  • University of Cincinnati
Connections
111 connections
Industry
Marketing and Advertising
Websites

Catherine Sandrick’s Experience

  • Difference Heuristics & Director of Laboratory Activities

    Mad Science Dept.

    (Information Technology and Services industry)

    October 2001Present (8 years 2 months)

    Mad Science Dept. works with small to medium-sized agencies to provide and/or supplement technical staff. Interactive flash creatures, magical calculators, automated secretaries and database driven thingamajigs are our specialty.

    As Director of Laboratory Activities I work with our consultants and client agencies to get the right person on the right job, as well as a number of administrative duties. As Chair of Difference Heuristics, I excel in LAMP and AJAX development of unique solutions.

  • Chief Technology Officer

    Metaphor Studio

    (Privately Held; Marketing and Advertising industry)

    July 2008April 2009 (10 months)

    Working as a CTO in a start-up environment is very hands on. Handling everything from quick changes to web pages and overseeing site builds to custom development and server maintenance.

  • Yoga Instructor

    Flirts Fitness

    (Health, Wellness and Fitness industry)

    April 2008November 2008 (8 months)

    Catherine's first experiences with yoga were as a small child, watching local legend Lilian Folan on PBS with her mother. As an adult, Catherine turned to yoga to release the pressures of the professional world, and found that practicing with an experienced instructor brought greater depth and enjoyment to her practice. Over the last 10 years, yoga has helped Catherine find peace, heal from a skiing injury and lose nearly 100lbs. Owing to the incredible changes that the practice has made in her life, Catherine is committed to a two-year Anusara Yoga intensive and teacher training program, under the guidance of Certified Anusara Instructors Wendy Andersen, Rosanna Juncos, and Shalini LaTour.

    Yoga Groove is a blending of Anusara Yoga influences and Catherine's love of movement and dance. Learn the principles of alignment through warm-up postures (asana) as you prepare for an invigorating vinyasa (flow) of postures.

  • Director of New Media -- Technology

    EMI Network

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    May 2002July 2008 (6 years 3 months)

    Facilitated formulation and administration of design protocols to elevate aesthetics of primary product line. Improved Web site flexibility with advanced server-side technologies. Initiated and maintained company intranet. Developed powerful custom applications to meet the emerging needs of a growing company, and trained employees in the use of internal applications. Designed and developed new interactive products, including the Digitorial Video Player. Collaborated on original product marketing tools.

  • Designer/Art Director

    Bridge Worldwide

    (Public Company; 11-50 employees; Marketing and Advertising industry)

    November 1999October 2001 (2 years )

    Developed killer brand recognition on the Web for B2B, consumer brands and education clients. Outstanding pitch creative for Home Made Simple and Folgers won over $2 million in business. Spearheaded sassy, innovative design concepts for consumer brands including Dawn, Cosmic Giggles, and Diners Club ChargeSmarts. Delegated tasks to ensure early completion of mega-sites pgbrands.com and RxU. Lightening fast mental reflexes enabled work in design and technology, saving time and money for clients. Diplomatic skills allowed for mediation between traditional creative department and technology department, and exciting collaboration with other creative minds.

  • Web Developer

    Schaeffer's Investment Research

    (Privately Held; 11-50 employees; Financial Services industry)

    January 1999October 1999 (10 months)

    Created dynamic new interface for a financial advice subscription service as it evolved to Web-based delivery system. Renovated corporate Internet presence to reflect company's expedient information and immediate service. Effective application of emerging trends empowered other employees to contribute actively. Development of playful promotional devices increased revenue.

  • Web Developer

    Great American Life Insurance Company

    (Privately Held; 1001-5000 employees; Insurance industry)

    June 1995December 1998 (3 years 7 months)

    Snappy concept and development met the Internet needs of numerous companies within the corporate organization. Honed new skills quickly through rapid-fire execution. Accomplished complete design of eight different sites in under eight months. Collaboration with technology personnel enabled new solutions that improved time and cost estimates.


Catherine Sandrick’s Education

  • University of Cincinnati

    BS Des. , Graphic Design , 19911996

    Dean's List for DAAP, Professional practice experience led to full-time employment on graduation.

    Activities and Societies:
    Alpha Delta Pi Sorority, Student Council (College of Design, Art, Architecture, and Planning), News Record columnist (Student Paper)

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