Charity Lacey

Current

Creative and Strategic Principal at Virtue IMC

Past

PR Coordinator at Kontron
Marketing Coordinator at SANDAG
Public Relations Intern at City of San Diego

Marketing/Administration at Sharp HealthCare
Donations Coordinator, Marketing at Karl Strauss Breweries
various at SeaWorld

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3 more...

Education

San Diego State University-California State University
Grossmont Community College
Academy of Our Lady of Peace

Blessed Sacrament

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1 more...

Recommended

8 people have recommended Charity

Connections

160 connections

Industry

Public Relations and Communications

Websites

My Blog

Charity Lacey’s Summary

As a marketing communications professional, I have a diverse background of industries that I have serviced. This diversity allows me the ability to speak on many different subjects knowledgeably.

As an independent consultant, my focus is solely on my client and what is in their best interest. I take the time to understand each client's needs and how I can best guide them to a successful marketing outcome. I utilize all of the tricks of the trade - from the traditional media to the latest in guerilla and social marketing.

As a corporate communicator, I take those same tools and engineer the best corporate campaign given the desired outcome. Whether that is increasing awareness, creating brand identity, maintaining market position or repositioning at the tail-end of the marketing lifecycle, I manage the campaign from start to finish.

As a public relations professional, I take my craft very seriously. Relationships are the key component to the best public relations effort. Media are people too - and like to be treated as such. By remembering that reporters and editors are human beings and treating them as with the same respect as my grandmother, I quickly develop genuine relationships with even the most wily of media persona.

I look forward to connecting with like minded communications professionals to learn and share.

Charity Lacey’s Specialties:

Extensive knowledge of AP style, media relations, branding, complete campaign management

Charity Lacey’s Experience

Creative and Strategic Principal

Virtue IMC

(Public Relations and Communications industry)

June 2008 — Present (1 year 6 months)
PR Coordinator

Kontron

(Public Company; 1001-5000 employees; Computer Hardware industry)

April 2006 — February 2008 (1 year 11 months)

•Responsible for the media relations of four divisions with a diverse portfolio of products
•Developed, coordinated & executed a master public relations program to include the specific needs of the individual divisions
•Develop & maintain relationships with associated trade publications to increase the visibility of Kontron Americas, Inc. – including pitching and story development
•Plan and execute all press conferences
•Draft, edit & submit various communications tools – media alerts, press releases, fact sheets, case studies, ad copy, newsletters, brochures, presentations & other promotional materials
•Monitor media coverage of Kontron Americas, Inc. activities & related events
•Managed Kontron Americas, Inc. presences at the two largest industry tradeshows – including message development, physical presence, products, etc.
•Brand development, messaging & general marketing activities
•Supported Human Resources for internal communications & events
Marketing Coordinator

SANDAG

(Government Agency; 51-200 employees; Government Administration industry)

August 2005 — April 2006 (9 months)

• Draft & submit various communications tools – media alerts, press releases, fact sheets, case studies, etc.
• Develop effective marketing collateral pieces including ad copy, newsletters, brochures, presentations, and other promotional materials to extend the RideLink branding
• Facilitate the RideLink.org website – develop content, monitor usability, assist in development of interface
• Create and coordinate the “Survive the Drive” e-mail newsletter
• Pitch media on potential stories
• Monitor media coverage of department activities and related events
• Support events such as Diamond Awards, Bike to Work Day, Employer Education Event, employer outreaches and other events as called for
• Develop and execute promotions that advanced the RideLink brand
• Secure donations for promotional purposes
Public Relations Intern

City of San Diego

(Government Agency; 10,001 or more employees; Government Administration industry)

June 2004 — August 2005 (1 year 3 months)

Community & Economic Development
Draft & submit various communications tools – media alerts, press releases, fact sheets, case studies, etc.
• Pitch media on potential stories
• Monitor media coverage of department activities and related events
• Support events such as groundbreakings, speaker’s bureau and other events as called for
• Create and manage creative content and taglines to support current program and marketing goals
Marketing/Administration

Sharp HealthCare

(Non-Profit; 10,001 or more employees; Hospital & Health Care industry)

December 2003 — June 2004 (7 months)

• Creation of articles for use on the web. Knowledge of content management systems, particularly CMS and WMS formats, use of web-appropriate AP Style
• Write, edit and publish the monthly employee newsletter for the corporate entity, The Spirit
• Facilitation and execution of special events used for the purposes of employee communication
• Familiarity of search engine optimization techniques, web trending, key word placement and other web tools
• General office duties
Donations Coordinator, Marketing

Karl Strauss Breweries

(Food & Beverages industry)

June 2003 — September 2003 (4 months)

• Created a donations Protocol for the handling of donation requests
• Created a database for tracking of donation requests
• Assisted in general Marketing functions including: event planning and execution, promotions, copy writing for marketing tools, public relations functions
• Community relations such as image maintenance, appearances on behalf of Karl Strauss Brewing Company, event presence
various

SeaWorld

(Public Company; 10,001 or more employees; Entertainment industry)

June 1989 — August 2003 (14 years 3 months)

• Created peer training program for new hires, responsible for peer trainers’ professional development and evaluation
• Guest Service: responsible for assisting in providing quality guest service through training, feedback and development of employees
• Quality assurance committee member on promotions & special events

Charity Lacey’s Education

San Diego State University-California State University

Bachelor , Communications with an emphasis in Public Relations , 2000 — 2003

Activities and Societies:

Public Relations Student Society of America, President 2002
Grossmont Community College

N/A , General , 1996 — 2000

Activities and Societies:

Alpha Phi Omega
Academy of Our Lady of Peace

1987 — 1991
Blessed Sacrament