Carlos Martínez de la Serna

Current

• Communication Manager USA at PharmaMar
• Corporate communications at Pharmamar
• Freelance writer & lecturer at -

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Past

• World News Editor at elmundo.es
• Health Channel Editor at elmundo.es
• Correspondant at Tokyo (Japan)

• Staff writer at EL MUNDO

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1 more...

Education

• Universidad Complutense de Madrid
• Institute of Higher European Studies (The Hague, Holland)

Recommended

1 person has recommended Carlos

Connections

134 connections

Industry

Public Relations and Communications

Carlos Martínez de la Serna’s Summary

An online media & PR professional with a broad experience in journalism, new media, strategic and corporate communications

Carlos Martínez de la Serna’s Specialties:

- Design, launch and deployment of online media products.
- Corporate communication & PR, media relations
- Lecturer about online journalism and communication

Carlos Martínez de la Serna’s Experience

• Communication Manager USA

  PharmaMar

  (Public Company; Pharmaceuticals industry)

  April 2009 — Present (8 months)

  In charge of Corporate Communication, 2.0, PR and Media Relations in USA

• Corporate communications

  Pharmamar

  (Public Company; Biotechnology industry)

  September 2008 — Present (1 year 3 months)

  Media Relations, Strategic Planning, PR & International communications.
  In charge of online and 2.0 projects.
  Support to all biotech companies from Grupo Zeltia (PharmaMar, Sylentis, Noscira, Genomica).

• Freelance writer & lecturer

  -

  (Higher Education industry)

  January 2004 — Present (5 years 11 months)

  Freelance writer on health, technology and online communication
  Lecturer about online journalism & communication
  Coauthor of several papers about ehealth:
  "Advice from a Medical Expert through the Internet on Queries about AIDS and Hepatitis: Analysis of a Pilot Experiment" (Plos Medicine)
  "Design, Structure and Growing Dynamics of an Online website of Consumer Oriented Health News and Education in Spanish" (MEDNET, 2006)
  "Creation of Online Joint Project for the Treatment of Tobacco Addiction Between a Consumer Oriented Health Website and a Hospital Tobacco Unit" (MEDNET 2006)
  "Architecture and Hosting of and AIDS Consumer Oriented Website in the Spanish Language. Evaluation of the First Year of Online Aids Advice" (MEDNET 2006)

• World News Editor

  elmundo.es

  (Privately Held; 501-1000 employees; Newspapers industry)

  January 2008 — August 2008 (8 months)

  In charge of World News daily coverage, Breaking News, Channel Deployment and Multimedia Production

• Health Channel Editor

  elmundo.es

  (Internet industry)

  2000 — 2007 (7 years )

  Managed the definition, launch, daily programming and deployment of elmundo.es health channel, www.elmundosalud.com, the largest healh website in Spanish. In charge of a team of writers, experts and multimedia producers.

• Correspondant

  Tokyo (Japan)

  (Newspapers industry)

  October 2002 — December 2003 (1 year 3 months)

  Based in Tokyo (Japan). Working for Spanish newspaper El Mundo as writer and photographer.

• Staff writer

  EL MUNDO

  (Newspapers industry)

  July 1998 — 2000 (2 years )

  Staff writer of Spanish newspaper El Mundo

Additional Information

Carlos Martínez de la Serna’s Interests:

communication, journalism, internet, data visualization, new projects, innovation, international news & business, science, photography, music

Carlos Martínez de la Serna’s Honors:

- Finalist of Boehringer Ingelheim Prize for a series of AIDS features written from Bangkok (2005)