Social Media Consultant
Brussels Area, Belgium
- Current
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- Social Media Consultant at Rolling Talks
- Past
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- Account Director at Antidot
- Senior account manager at activeIDEA
- Online Communication&business development manager at Eduline (Skynet)
- Branding & advertising consultant at marchFIRST
- Strategic advertising consultant at DAD
- Recommended
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17 people have recommended Caroline - Connections
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500+
connections
- Industry
- Internet
Caroline Maerten’s Summary
I have a 10-year experience in online marketing services within some of the leading Belgium web agencies. In August 2006 I launched Rolling Talks (www.rollingtalks.com) which focus is to explain to companies how social media conversations are impacting their business. I started consultancy on my favorite topic a year later.
As a Social Media consultant, I help international companies develop a strategic framework to integrate Social Media platforms within their communication strategy.
I'm also contributing to educate the Belgian market through several national marketing publications and associations (Inside Internet, Media Marketing, Digimedia, Belgian PR Center). Since September 2008, I'm leading the Belgium IAB Social Media Task Group.
Caroline Maerten’s Specialties:
Social Media workshops (from beginners know-how to practical implementation).
Social Media strategy development & consulting.
Professional online monitoring.
Caroline Maerten’s Experience
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Social Media Consultant
Rolling Talks
(Internet industry)
June 2007 — Present (2 years 2 months)
Educate brands on social media
Develop strategic approach to SM
Clients: Attentio (European monitoring company), Cherry&Cake (agency), Club Med, Concerto (agency), Eurostar, Interel (PR agency), Nivea, Mostra (agency), Microsoft, The House of Marketing, Wolters Kluwer
Marketing publications contributor: Media Marketing, Inside Internet, Digimedia
Press relations contributor: Belgian Press Relations Center
IAB Social Media Task Group leader -
Account Director
Antidot
(Internet industry)
March 2006 — June 2007 (1 year 4 months)
Responsible for clients portefolio and new business activities
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Senior account manager
activeIDEA
(Internet industry)
2003 — March 2006 (3 years)
Responsible for following accounts: L'Oréal, Danone, Sopexa, Akzo Nobel
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Online Communication&business development manager
Eduline (Skynet)
(Public Company; 11-50 employees; Internet industry)
2001 — 2002 (1 year)
· Develop new business with current and potential partners and clients
· Define, launch and communicate over new products (www.kidcityclub.be, www.planetnemo.be)
· Define and manage marketing plan for new and existing products (www.kidcity.be , www.explorian.com, www. indexplorian.be)
· Define and apply communication plan for existing products
· Responsible for communication towards partners, customers and press relation
· Sales support -
Branding & advertising consultant
marchFIRST
(Public Company; 5001-10,000 employees; Internet industry)
1999 — 2001 (2 years)
Client Marketing: strategies, brand building and media planning proposals and implementation (Tenbit, Axa Luxembourg, Apinia, Euromaximmo, RHI, Digital Observatory,...)
· Corporate Marketing: Internet In Business 99, Education site project manager
· Pre-sales activities: benchmark methodology and applications (Winterthur) -
Strategic advertising consultant
DAD
(Public Company; 11-50 employees; Internet industry)
1998 — 1999 (1 year)
Ø Strategic web advertising consultant
· Opportunity studies, technology watching, market trends, strategic consulting, IAB contact
Ø Media planner and buyer
· Online international campaigns for Société Générale in 99, Toyota Europe in 98
· Strategic developments and recommendations for Belgacom, Coca-Cola, RTL-TVI…
Ø Account Manager
· Market and demographic research, strategic consulting, competitive analysis, technology watching (mostly in the automotive field)
· Account manager for Toyota Europe
· Daily web sites management for Toyota Belgium and Toyota Germany
