Chris Lugo

Current

• Marketing Specialist at Direct Energy Business
• Public Relations & Online Community Manager at The Cavaliers Drum & Bugle Corps

Past

• Field Marketing Specialist at IBM
• Services Contract Representative at IBM
• Student Marketing Coordinator at General Motors

Education

• University of Florida - Warrington College Of Business

Recommended

14 people have recommended Chris

Connections

320 connections

Industry

Marketing and Advertising

Websites

• Chris Lugo's Blog
• Twitter
• Facebook

Chris Lugo’s Summary

I develop and execute marketing events and demand generation activities, most recently with the IBM Rational Sales Team, to increase opportunity pipeline and help close business. Specializing in Webcasts, Web Marketing, Events and Social Media, I'm looking to move towards marrying social marketing/WOM efforts with traditional marketing strategy/tactics to effectively engage the customer.

I have a strong teaming and strategic marketing focus with a passion to learn, develop, and apply skills to meet the demands and business objectives of my clients. I deliver outstanding results with attention to detail, while using cost-effective approaches to execute campaign tactics and listen to our customers.

From concept to delivery, I have helped IBM Rational with webcasts, live events, direct mail campaigns, email marketing, targeting, and overall demand generation. Tactics include: event briefs, registration site launches, contact list management, event logistics, invitation creation, email design, email delivery, Business Partner coordination, audience-specific messaging and targeting, webcast moderation and execution, collateral management, and surveying.

I'm constantly learning new techniques and community best practices. Figuring out how to combine the new with the tried-and-true is my goal.

Chris Lugo’s Specialties:

Strategic Marketing, Customer Relationship Development, Web and Email Marketing, Social Media, Direct Mail, Field-Level Marketing Execution, Event Coordination, Campaign and Project Management

Additional Information

Chris Lugo’s Websites:

• Chris Lugo's Blog
• Twitter
• Facebook

Chris Lugo’s Groups:

•    The Greater IBM Connection: IBM's alumni program for past and present IBM employees
•    Network with Gators
•    Social Media Marketing
•    The Cavaliers Drum & Bugle Corps
•    Pittsburgh Tech Council
•    Alpha Phi Chapter of Alpha Kappa Psi
•    PodCamp Pittsburgh
•    Social Media Marketing Mavens
•    Network Pittsburgh
•    Pittsburgh Web 2.0