Clo Willaerts

Current

Marketing Manager IBU at Sanoma Magazines Belgium
CEO at Bnox bvba

Past

Marketing and Communications Manager at Belgacom Skynet
e-Business manager at Virgin Express
CEO at Chat bvba

New Media Manager at Men At Work
New Media Manager at Telemak
TV researcher at Kladdaradatsch!, Tellavision and VTS
Editor in chief at Axxes webradio
Language teacher at High schools and adult teaching programmes
Freelance journalist at Self-employed

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6 more...

Education

Universiteit Antwerpen
Universiteit Antwerpen
Sint-Vincentiusinstituut Dendermonde

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Recommended

7 people have recommended Clo

Connections

500+ connections

Industry

Online Media

Websites

Clo Willaerts’s Summary

Online media specialist with experience with radio, tv, printed media and of course, online.

Clo Willaerts’s Specialties:

streaming media, viral marketing, online communities, new media, mobile technologies, youth marketing, social software, blogging, podcasts,...

Clo Willaerts’s Experience

Marketing Manager IBU

Sanoma Magazines Belgium

(Online Media industry)

May 2007 — Present (1 year 6 months)
CEO

Bnox bvba

(Privately Held; Myself Only; Online Media industry)

2002 — Present (6 years)

Several concept, copy and consultancy services for online media projects like mobile.be, wilt.be, business.be, malheur.be, spa.be, dexia.be, laura.be, ewerken.be and brands like Nokia, Mobistar, Telenet, etc. Created concept of Hotspot Lunches (informal meetings/seminars at Carestel/Telenet Hotspots)
Marketing and Communications Manager

Belgacom Skynet

(Online Media industry)

April 2006 — May 2007 (1 year 2 months)

Responsible for marketing and communications strategy of Belgacom Skynet. Some examples: promote Skynet blogs, launch campaign of Skynet news channel, improve performance of the Skynet newsletters, set up Ladiesroom blog for female managers, concepts for presence at summer festivals, etc.
e-Business manager

Virgin Express

(Privately Held; 501-1000 employees; Leisure, Travel & Tourism industry)

September 2004 — April 2006 (1 year 8 months)

Responsible for internet strategy of Virgin Express (e-commerce strategies, viral marketing, e-marketing etc).
CEO

Chat bvba

(Privately Held; 1-10 employees; Online Media industry)

2000 — 2003 (3 years)

- Building a lively online community with several web-based community tools: web-based chatboxes, member pages, forums, etc
- Selling and deploying online advertising campaigns on the chat.be platform
- Webmaster: content and sweepstakes partnerships, weekly newsletter, site updates, moderating
- Administration and day-to-day management of the underlying chat bvba
- Managing third-party concepts, like the member pages for Telenet Breedbandsite and buzzy.be (De Lijn).
New Media Manager

Men At Work

(Privately Held; 11-50 employees; Online Media industry)

1999 — 2000 (1 year)

Project manager for new media concepts, a.o. the first Breedbandsite for Telenet
New Media Manager

Telemak

(Privately Held; 1-10 employees; Online Media industry)

2000 — 2000 (less than a year)

Account and project management of several streaming media projects, a.o. 24h Francorchamps live streaming
TV researcher

Kladdaradatsch!, Tellavision and VTS

(Privately Held; Media Production industry)

1995 — 1999 (4 years)

Editor and editor-in-chief of several VT4 and VTM tv programmes: Meer Man Met Ivan, Mooi en Modern, De Namiddagshow
Editor in chief

Axxes webradio

(Privately Held; Online Media industry)

1997 — 1999 (2 years)

- Project manager of the Axxes web radio concept
- Portal manager of the axxes.be b2c portal
- Content provision for the 7 radio programmes
Language teacher

High schools and adult teaching programmes

(Educational Institution; Primary/Secondary Education industry)

1992 — 1995 (3 years)

Teaching Dutch and English linguistics and literature on a temp basis.
Freelance journalist

Self-employed

(Newspapers industry)

1992 — 1995 (3 years)

I wrote for a.o. Gazet van Antwerpen, Flair, Libelle. My specialty was advertorials.

Clo Willaerts’s Education

Universiteit Antwerpen

Master, Germanic Philology, 1990 — 1992

Activities and Societies:

President (1st year) and vice-president of "Skald", the student's society; student's representative at several boards and commities of University of Antwerp (Wilrijk).
Universiteit Antwerpen

Bachelor, Germanic Philology, 1989 — 1990

Activities and Societies:

Chief editor of the students magazine "Sjwa".
Sint-Vincentiusinstituut Dendermonde

Highschool, Latin/Sciences, 1982 — 1989