Clive Maclean

Past

• Chief Marketing Officer at Engauge Marketing
• Principal at Clive Maclean Consulting
• Recently President North America - Agency Services. Currently between assignments at The Marketing Store

• President North America Agency Services at Ther Marketing Store
• President, North America Agency Services at The Marketing Store Worldwide
• President and CEO at Kestnbaum Consulting
• Chairman & CEO at Masters Institute of Technology
• President at FCB Direct
• Executive Vive President at CM Partners
• President at Leo Burnett South Africa

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Recommended

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Connections

482 connections

Industry

Marketing and Advertising

Clive Maclean’s Summary

Marketing Agency Executive who excels in identifying strategic customer opportunities, launching major product initiatives, and increasing marketing effectiveness. Significant accomplishments in building new businesses, driving innovation and creating successful marketing and new product solutions that enhance revenues. Expertise in international business and global markets with emphasis on Europe and Africa. Experienced leading the integration of successful entrepreneurial organizations into cohesive operating units.

Leadership: Strong cross-functional leader accomplished in building and leading executive management teams, recruiting talent and coaching subordinates and peers in varied cultures. Effective at generating buy-in and commitment among management.

Strategy Development : Developed business and marketing strategies to integrate acquisitions into existing businesses. Demonstrated vision and analytical ability by creating and implementing mid- and long-term plans that produced results. Led new business initiatives in global markets, revitalized brands and launched new products.

New Business Development & Innovation: Pioneered new businesses that stretched the company beyond its core business to deliver incremental growth. Applied innovative marketing technologies to broaden consumer reach.

Financial Management : Expertise in driving all aspects of business’ P&L to deliver on revenue and profit goals for domestic and international operating budgets. Applied financial systems and technology to more effectively optimize resources.

International Business : Significant experience in global business development, joint ventures, and management of international, cross-cultural teams.

Clive Maclean’s Experience

• Chief Marketing Officer

  Engauge Marketing

  (Marketing and Advertising industry)

  June 2008 — April 2009 (11 months)

• Principal

  Clive Maclean Consulting

  (Marketing and Advertising industry)

  2008 — 2009 (1 year )

• Recently President North America - Agency Services. Currently between assignments

  The Marketing Store

  (Privately Held; 501-1000 employees; Marketing and Advertising industry)

  January 2007 — October 2007 (10 months)

  Reported to Global Agency President. Responsible for P&L of both Chicago and Toronto offices with $36MM+ in revenues and staff of 250+. Accountable for integrating the two offices into a unified ‘North American’ capability to be more competitive, increase revenue growth and ensure professional development of top talent and quality of the creative work. Decided to leave based on a fundamental disagreement on the future direction of the agency.

• President North America Agency Services

  Ther Marketing Store

  (Privately Held; 501-1000 employees; Marketing and Advertising industry)

  May 2003 — October 2007 (4 years 6 months)

• President, North America Agency Services

  The Marketing Store Worldwide

  (Privately Held; 501-1000 employees; Marketing and Advertising industry)

  2003 — December 2006 (3 years )

  Reported to Global President and Chief Operating Officer. Responsible for growing and diversifying the Chicago office client base through organic growth and an extremely aggressive new business development strategy. Grew the agency from $9MM in revenue and 32 staff to $20MM+ and 86+ staff in 4 years.
  Added a cadre of major clients across a broad range of categories, including Coca Cola, Allstate Insurance, ConAgra, Verizon Wireless, Devry University, Miller Brewing and Alberto Culver.
  Expanded capabilities from primarily sales promotion to competitive offerings in Direct Marketing/CRM, Interactive and Mobile Marketing, Experiential Marketing and specialist Hispanic and African American Marketing which increased revenues and client diversification.
  Propagated an environment that valued ideas and creativity and encouraged team members to be part of “The Best Idea Company in the World”.
  Won more industry creative awards in 2005/2006 than all other network offices combined.

• President and CEO

  Kestnbaum Consulting

  (Public Company; 501-1000 employees; wpp; Marketing and Advertising industry)

  2001 — 2003 (2 years )

  Reported to Wunderman’s Global CEO. Responsible for integrating Kestenbaum Consulting into Wunderman, Benchmarked and documented best practices and developed a plan to integrate products and capabilities across the Wunderman network. Successfully integrated the Kestenbaum staff and tools/philosophy into Knowledgebase Marketing, adding credibility and capabilities to the existing KBM data analytics team.

• Chairman & CEO

  Masters Institute of Technology

  (Marketing and Advertising industry)

  2000 — 2001 (1 year )

• President

  FCB Direct

  (Marketing and Advertising industry)

  1999 — 2000 (1 year )

  Responsible for the successful merger of FCB and C.M. Partners into one cohesive office.

• Executive Vive President

  CM Partners

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  November 1996 — November 1999 (3 years 1 month)

  Reported to the Founder . Recruited to build the reputation and revenues and take the company to sale within five years. Selected accomplishments include:
  Developed a new 5 year strategic plan that successfully re-positioned and restructured the company.
  Sold the business to True North Holding company at a premium price, 3 years ahead of schedule.
  Grew agency revenue from $9MM to $14MM with an improved profit margin that exceeded industry averages.
  Increased the creative work quality and agency reputation to secure major new clients such as Sears Payment Systems (SPS), Galileo, Good Year, Midas and YesMail.com.
  Expanded the range of agency capabilities to include: DRTV, on-line/interactive, promotions and brand collateral development.

• President

  Leo Burnett South Africa

  (Marketing and Advertising industry)

  1992 — 1996 (4 years )