Clinton Schaff

Current

Director of New Media at Roll International (POM, FIJI Water, Everybody's Nuts, Teleflora)
Industry Faculty, Annenberg Program on Online Communities (APOC) at USC Annenberg School for Communication

Past

Senior Director, Marketing & Communications at Mouth Watering Media / JamsBio.com
Sr. Director, Online Marketing at M80
Communications Director at SEIU

Project Manager at Vox
Volunteer Director at Committee to Re-Elect Congresswoman Loretta Sanchez
Communications/Events Manager at Exponentia Growth Systems
Intern & Researcher, Electronic Commerce Working Group, Office of Vice President Al Gore at The White House
Staff Writer at UltraStar Internet Services / New York Yankees

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Education

University of Southern California
University of Minnesota
Mandan High School

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Recommended

16 people have recommended Clinton

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Clinton Schaff’s Summary

Clinton Schaff is an experienced chief marketer with a history of successfully extending the promise of leading and emerging brands through new media. He has demonstrated abilities to master, teach and execute new media technologies and skills related to digital media strategy, marketing and communications.

Prior to joining Mouth Watering Media, Clint was the Senior Director of Social Media marketing for M80, a Group M/WPP social media marketing and publicity firm in Los Angeles, where he oversaw online marketing, blogger outreach, video syndication, brand ambassador teams, and online reputation management campaigns for Fortune 500 companies and cutting edge entertainment properties. He also serves as part-time faculty for the University of Southern California's Annenberg Program on Online Communities graduate program.

Previously, Clint brought his passion for strategic communications and social justice to the fastest-growing union in North America -- SEIU, where he served as Communications Director for two of its largest local organizations.

Clint came to SEIU after having worked as a writer, marketer and communicator on both the agency and client sides -- at Vox, Inc., a marketing communications company, and Exponentia Growth Systems, a provider of sales, management and creativity education.

Clint's career began at UltraStar Internet Services where he served as staff writer for the New York Yankees ' official web properties, contributed to David Bowie's online community and supported new business activities.

Prior to his business career, Clint served as a White House intern serving the Electronic Commerce Working Group.

Clint earned his MA from the University of Southern California Annenberg School of Communications and a BA from the University of Minnesota -- Twin Cities.

Clinton Schaff’s Specialties:

Social media marketing, marketing communications, online media, social network services, viral video syndication, influencer outreach, blogger outreach, community marketing, guerrilla marketing, word of mouth, viral, brand ambassador teams, conversation marketing, brand reputation management, crowd-sourced and citizen journalism, journalism and mass communications, management, sales, branding and identity, public relations, publicity, non-profit communications, political and labor organizing.

Clinton Schaff’s Experience

Director of New Media

Roll International (POM, FIJI Water, Everybody's Nuts, Teleflora)

(Privately Held; Consumer Goods industry)

April 2009 — Present (4 months)
Industry Faculty, Annenberg Program on Online Communities (APOC)

USC Annenberg School for Communication

(Higher Education industry)

January 2008 — Present (1 year 7 months)

* Faculty for "Introduction to Online Communities (CMGT-534)" graduate school course
* Designed course to provide a basic set of knowledge, skills, and terminology needed to understand the advent, growth and development of online communities.
* Help students learn to engage with, critique, and discuss online communities through timely readings, reputable guest lecturers, and lively discussions.
* Assign readings including both influential industry blogs and academic publications.
* Host frequent guest lecturers offering information about developments in the industry and provide students with insights into the leadership and management of online communities
* Lead weekly discussions draw from industry news, readings, and topics and issues raised by our guests
* Explore business aspects of online communities, motivations for their creation, strategies for cultivating them, as well as trends in this industry
* Help students prepare for future classes and projects at APOC
Senior Director, Marketing & Communications

Mouth Watering Media / JamsBio.com

(Entertainment industry)

August 2008 — March 2009 (8 months)

Plan, execute and measure marketing, communications, promotions and business development efforts for a Mouth Watering media, a media company that creates, owns and operates innovative web properties to entertain and inform people in unique ways.

Our first web property, JamsBio (jamsbio.com), is a social community to share your life through music. JamsBio offers a rich platform on top of a database of over 4 million songs to share music memories; review albums, songs and concerts; dedicate music to that special someone; create and debate Top-5 music lists; play games to test your knowledge of music; and keep a pulse on the world of music through original columns, podcasts, and news articles.
Sr. Director, Online Marketing

M80

(Privately Held; 11-50 employees; Marketing and Advertising industry)

March 2007 — August 2008 (1 year 6 months)

* Served on management team, leading development and execution of online marketing and social media efforts, online publicity and promotions, and strategic and creative services
* Led social media, grassroots, word-of-mouth and viral marketing services, including outreach to bloggers and other influencers, viral video creation and syndication, brand ambassador teams, social network profile development, search engine marketing, targeted advertising and media planning, social media marketing, and creative services to create viral phenomena
* Managed 14 staff members within department to ensure campaign execution and reporting drive online brand awareness for leading entertainment and consumer brands such as Cisco, Dr Pepper, Ford, Microsoft, 20th Century Fox, THQ, Trojan, Yahoo!, MTV, Unilever and Warner Bros.
* Identified growth opportunities and implemented social web offerings, utilizing emerging technologies and applications such as Twitter, Wikipedia, Facebook applications, etc.
Communications Director

SEIU

(Non-Profit; 51-200 employees; Political Organization industry)

February 2003 — March 2007 (4 years 2 months)

* Led communications and research departments at SEIU Locals 434B and 99, which consisted of 120,000 long term care workers and 35,000 school employees, respectively
* Developed and implemented the union’s internal and external communications program, supervising large communications departments, and working closely with local leadership teams to support contract, organizing and political campaigns
* Directed the union’s statewide media outreach program, including strategy, message, press materials, press events and paid advertising, and member communication program, including newsletters, leaflets, web site and electronic communication, call center, research papers, posters, brochures and direct mail
Project Manager

Vox

(Privately Held; 11-50 employees; Management Consulting industry)

2001 — 2002 (1 year)

* Provided hands-on project coordination, development and marketing services to large and mid-size businesses in the financial services, insurance, technology, legal and education industries
* Wrote and designed collateral pieces, advertising copy, articles for corporate magazines, newsletters, web site content and numerous other copy and design intensive projects
* Served as strategic, creative and tactical advisor to internal teams, identifying client project needs and ensuring all projects come in on budget, on time, and in line with client-focused strategy
Volunteer Director

Committee to Re-Elect Congresswoman Loretta Sanchez

(Political Organization industry)

2002 — 2002 (less than a year)

* Recruited, trained and managed volunteers for the Congresswoman’s re-election campaign
* Developed relationships with Orange County high schools, colleges, political advocacy groups, labor groups and supporters from previous Sanchez campaigns
* Supported fundraising and fieldwork by recruiting and coordinating precinct captains and walkers, and served as point of contact to English and Spanish speaking volunteers and supporters
Communications/Events Manager

Exponentia Growth Systems

(Management Consulting industry)

2000 — 2001 (1 year)

* Created marketing materials, direct mail, automated marketing programs, and community-building initiatives such as online message boards, mentoring program, events and newsletters
* Improved client training experience and increased customer referrals by developing themed marketing campaigns, and social responsibility campaigns such as the SalesPERSON Call to Action ("put the people back into sales") and Exponent25, recognizing 25 leaders changing Chicagoland business
* Expanded exposure to our brand in networking groups, area chambers of commerce, and industry groups for small business, professional staffing and hotel meeting planners
Intern & Researcher, Electronic Commerce Working Group, Office of Vice President Al Gore

The White House

(Government Administration industry)

September 2000 — December 2000 (4 months)

* Edited and contributed to The U.S. Government Electronic Working Group's 3rd Annual Report, "Leadership for the New Millennium: Delivering On Digital Progress and Prosperity," chronicling advances in electronic commerce during the Clinton-Gore administration
* Researched public policy issues and Administration efforts to foster digital equality, enhance consumer confidence, create a seamless global market and facilitate the growth of the Internet
Staff Writer

UltraStar Internet Services / New York Yankees

(Online Media industry)

2000 — 2000 (less than a year)

* Covered New York Yankees 2000 championship season with daily articles for YankeesXtreme.com and Yankees.com, including game stories, columns, features, interviews, and chats with Yankee icons like Derek Jeter, Whitey Ford and Yogi Berra
* Moderated online community discussion boards and other fan community activity
* Contributed to regular online content, ad campaigns and partnership proposals for award-winning websites of the Yankees, Cleveland Browns, Hanson and David Bowie

Clinton Schaff’s Education

University of Southern California

MA , Communications Management , 2005 — 2007

GPA: 3.92/4.0
* Inaugural graduating class of Annnenberg Program on Online Communities (APOC), USC’s pioneering initiative and the first in the world to focus on the effective management, production, development, use and power of online communities
* Courses focused on a range of topics including design and management, emerging technologies, industry innovations, science of persuasion and affiliation, social networking, professional networking, intellectual property, video games, virtual organizations, and research and analytics
* Co-created and developed a USC grant-funded online community for final project

Activities and Societies:

Annenberg Program on Online Communities (APOC), Campus Progress
University of Minnesota

BA , Journalism / Mass Communications & Political Science , August 1996 — May 2000

Activities and Societies:

Sigma Phi Epsilon Fraternity
Mandan High School