
Senior Manager, Interactive Content/Marketing at PRI Public Radio International
Greater Minneapolis-St. Paul Area

Senior Manager, Interactive Content/Marketing at PRI Public Radio International
Greater Minneapolis-St. Paul Area
Digital Media & Content Strategy | Google: Google Analytics, Google AdWords, Google AdSense | Graphics: Adobe Photoshop | Audio editing: Audacity, ProTools, Adobe Audition | Other: HTML, Podcast Publishing, Twitter, Facebook Application Developer, Well-Versed in The Internets
(Privately Held; Broadcast Media industry)
June 2007 — Present (2 years 6 months)
Producer Relations: Establish relationships with content producers, advise on research, craft and implement marketing strategies.
Strategic Content Analysis: Conduct content analyses, guide content producers through changes, monitor impact.
Metrics: Track metrics on assets, configure, maintain, and evaluate metrics systems.
Partnering: Establish relationships with major new media partners for promotion and collaboration: Google, YouTube, Yahoo, Facebook, Apple.
Social Media Strategy: Evaluate social media spaces, determine viability, create & implement strategies.
Technology Specialist: With regular meetings and presentations, inform entire staff of current and emerging technologies relevant to the industry.
Content Publishing: Collaborate on editorial strategy, then select and publish content to multiple channels.
Content Strategy: Participate in strategy behind CMS, digital infrastructure, and distribution strategy.
(Privately Held; Broadcast Media industry)
November 2001 — June 2007 (5 years 8 months)
Sales: Maintained relationships with managers and decision makers for 50+ clients, including many of the top 25 markets. Offered a slate of radio programs and online content management tools.
Content evaluation: Regularly evaluated content in structured settings, provided feedback to content producers.
Research: Used third-party resources to evaluate client performance. Consulted with clients based on results.
Administration: Maintained and reviewed billing, client contracts, and content-related meta data.
(Privately Held; Broadcast Media industry)
May 2001 — November 2001 (7 months)
Administrative Support: Info-tracking projects, database maintenance.
Ombudsman: Answered & directed phone calls and email inquiries about the company and its offerings.
(Internet industry)
January 2000 — October 2000 (10 months)
Content Publisher: Published daily articles to site, maintained editorial standards.
Research: Examined trends in e-commerce with an emphasis in health-related sites. Examined trends in online customer service. Sought content partners.
Graphic Design: edited photos and created graphics for use on site.
(Non-Profit; Broadcast Media industry)
August 1996 — May 2000 (3 years 10 months)
On-air production: transmitter operation, live feed coordination, weather alert monitoring, and continuity
Technical production: including remote live event broadcast, equipment staging, and equipment set-up
Music programming: evaluating music for on-air programming
(Retail industry)
October 1996 — January 2000 (3 years 4 months)
Sold tapes, CDs, and records to eager music fans in an independent record store setting.
Established relationships with regular customers, vendors, and competitors.
Vinyl record specialty: Acquired, graded, and priced rare and collectible vinyl LP records.
BA , Communications in Electronic Media , 1996 — 2000
May 1999 & May 2000, Dean’s List. January 2000, awarded the Eugene Grossman Scholarship, for excellence in electronic media-related and extra-curricular activities.
General 1995 — 1995
Professional: Digital media strategy, content strategy, social media, taking things apart and putting them back together. Personal: Playing music, collecting music, cooking, taking things apart and putting them back together.
MIMA: Minnesota Interactive Marketing Association
PRPD: Public Radio Program Directors Association
Eagle Scout, Boy Scouts of America 1995
Competent Toastmaster (CTM) Award, Toastmasters International 2006
Election Judge, Plymouth, MN 2006
Election Judge, Machine Judge, Plymouth, MN 2008