
Senior Manager, Interactive Marketing at PRI Public Radio International
Greater Minneapolis-St. Paul Area

Senior Manager, Interactive Marketing at PRI Public Radio International
Greater Minneapolis-St. Paul Area
Digital Media & Content Strategy | Google: Google Analytics, Google AdWords, Google AdSense | Graphics: Adobe Photoshop | Audio editing: Audacity, ProTools, Adobe Audition | Other: HTML, Podcast Publishing, Twitter, Facebook Application Developer, Well-Versed in The Internets
(Privately Held; Broadcast Media industry)
June 2009 — Present (6 months)
Producer Relations: Maintain relationship with content producers, advise them on research, craft and implement marketing strategies.
Strategic Content Analysis: Create analysis document of the online presence of programs, guide them through changes, monitor impact.
Metrics: tracking of metrics on assets, configuring and maintaining those systems.
Partnering: Build and maintain relationships with major new media partners for promotion and collaboration: Google, YouTube, Yahoo, Facebook, Apple.
Social Media Strategy: Look at social media spaces, determine viability, create & implement strategies.
Technology Specialist: With regular meetings and presentations, kept entire staff up-to-date on current and emerging technologies relevant to the industry.
Content Publishing: Work with Director to craft strategy, then select and publish content to multiple channels (site, podcast, video).
Content Strategy: Participate in strategy behind content management system, digital infrastructure, and distribution strategy.
(Privately Held; Broadcast Media industry)
July 2007 — June 2009 (2 years )
Strategic Content Analysis: Create analysis document of the online presence of programs, guide them through changes, monitor impact.
Metrics: tracking of metrics on assets, configuring and maintaining those systems.
Partnering: Build and maintain relationships with major new media partners for promotion and collaboration: Google, YouTube, Yahoo, Facebook, Apple.
Social Media Strategy: Look at social media spaces, determine viability, create & implement strategies.
Technology Specialist: With regular meetings and presentations, kept entire staff up-to-date on current and emerging technologies relevant to the industry.
Content Publishing: Work with Director to craft strategy, then select and publish content to multiple channels (site, podcast, video).
Content Strategy: Participate in strategy behind content management system, digital infrastructure, and distribution strategy.
(Privately Held; Broadcast Media industry)
November 2001 — June 2007 (5 years 8 months)
Sales: Maintained relationships with managers and decision makers for 50+ clients, including many of the top 25 markets. Offered a slate of radio programs and online content management tools.
Research: Used third-party resources to evaluate client performance. Consulted with clients based on results.
Technology Specialist: With regular meetings and presentations, kept entire staff up-to-date on current and emerging technologies relevant to the industry.
Administration: Maintained and reviewed billing, client contracts, and radio program-related meta data.
(Privately Held; Broadcast Media industry)
May 2001 — November 2001 (7 months)
Administrative Support: Info-tracking projects, database maintenance.
Ombudsman: Answered & directed phone calls and email inquiries about the company and its offerings.
(Internet industry)
January 2000 — October 2000 (10 months)
Content Publisher: Published daily articles to site, maintained editorial standards.
Research: Examined trends in e-commerce with an emphasis in health-related sites. Examined trends in online customer service. Sought content partners.
Graphic Design: edited photos and created graphics for use on site.
(Non-Profit; Media Production industry)
August 1996 — May 2000 (3 years 10 months)
- On-air production: transmitter operation, live feed coordination, weather alert monitoring, and continuity
- Technical production: including remote live event broadcast, equipment staging, and equipment set-up
- Music programming: evaluating music for on-air programming
BA , Communications in Electronic Media , 1996 — 2000
May 1999 & May 2000, Dean’s List. January 2000, awarded the Eugene Grossman Scholarship, for excellence in electronic media-related and extra-curricular activities.
General 1995 — 1995
Professional: Digital media strategy, content strategy, social media, taking things apart and putting them back together. Personal: Playing music, collecting music, cooking, taking things apart and putting them back together.
MIMA: Minnesota Interactive Marketing Association
PRPD: Public Radio Program Directors Association
IMA: Integrated Media Association
Eagle Scout, Boy Scouts of America 1995
Competent Toastmaster (CTM) Award, Toastmasters International 2006
Election Judge, Plymouth, MN 2006
Election Judge, Machine Judge, Plymouth, MN 2008