Cliff Medney

Current

Chief Creative Strategist at Flightpath

Past

Ideapreneur/Consultant at IC
CMO at Eastwest Marketing Group
SVP, Strategy/Creative at Media Designs/BrandGames

President, CCO at Clifford Medney Enterprises (CME)
Director of Consumer Promotion at Nabisco
Promotion Director at A&W Brands
Account Exec at BBDO
Director, Public Relations at Hobson Barnes

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5 more...

Education

The University of Georgia

Recommended

16 people have recommended Cliff

Connections

198 connections

Industry

Marketing and Advertising

Websites

Cliff Medney’s Summary

A passionate, creative, strategic marketer with significant/sustained success across client, agency and entrepreneurial landscapes. Exceptional written communication, people and presentation skills. A continuous learner and listener. Genuinely understands both the people and business power of empathy, openness and fairness.

Cliff Medney’s Specialties:

Finding and openning the doors where energy and other currency fuel fresh ideas for growth.
Blends insight into strategies into...
Imaginative Creative Platforms for:
Consumer and Lifestyle Brands,
Youth, Health and Wellness Marketing.
"Being grounded in imagination, is my operating reality"

Cliff Medney’s Experience

Chief Creative Strategist

Flightpath

(Privately Held; Internet industry)

November 2009 — Present (1 month)

Flightpath is an exceptional group of forward looking, creative and inventive digital talent. Over the past 15 years, the company has delivered client's an ever evolving range of exceptional solutions.

My new role is about continuing this exceptional arc of creativity and insightful strategy. If you love exploring new ways to imagine and deliver really great ideas, it doesn't get much better than this!
Ideapreneur/Consultant

IC

(Marketing and Advertising industry)

April 2009 — November 2009 (8 months)

Independent, strategically grounded and creatively elevated consulting platform dedicated to delivering break-out value for established and immerging brands by helping to deliver their competitive point of difference and most compelling voice!
Insightful, Innovative, Integrated BRAND IDEAS...is what IC vision is simply about and all i simply talk about!
CMO

Eastwest Marketing Group

(Marketing and Advertising industry)

March 2003 — February 2009 (6 years )

Expanded agency's integrated marketing credentials and capabilities; while, driving revenue growth in both core clients and through business acquition. Passionate, creative strategist, concept generator and cultural team-builder. Advocate and manager of a team of top account management and strategy professionals. Worked collaboratively with immensely talented creative group and some of the finest clients and brands, including: Kraft, Nabisco, Discovery Kids, Sports Club LA, Reckitt and Benckiser, Warner Brothers and Universal Studios.
SVP, Strategy/Creative

Media Designs/BrandGames

(Marketing and Advertising industry)

2001 — 2003 (2 years )

Innovative digital media company that played a true leadership role in the growth of marketing brands through the non traditional platform of videogames-"advergaming".
Provided strategic and concept development for key client projects and campaigns.
Drove agency branding and marketing efforts via web, PR and trade media vehicles.
Supported new business efforts including category targeting, strategy development, proposal framing and presentation delivery. Worked closely with both dynamic partners-Scott Randall and Jim Wexler- in integrating agency with new parent organization.
President, CCO

Clifford Medney Enterprises (CME)

(Marketing and Advertising industry)

1996 — 2001 (5 years )

Innovative kids intellectual property development company and marketing creativity consultancy. Created several original kids character platforms including "Slimamander, a Mander on a Mission of Fun" and the "Treeples", both properties were licenced to KFC and became highly successful international kid's meal events with nearly 11 million toys distributed.
CME property "Shoulders", a pro-social content rich kid's resource, was licensed to Aetna/US Healthcare for use in their Johns Hopkins Medical University joint venture website. Shoulders innovative platform was featured on the award winning PBS show, Frontiers of Medicine.

CME consulting clients including several leading Advertising and Marketing Services Agencies, as well as, Starbucks, General Mills, and the Topps Candy Company.
Director of Consumer Promotion

Nabisco

(Public Company; NA; Consumer Goods industry)

1992 — 1996 (4 years )

Directed a hugely talented, motivated team of promotion/marketing professionals in creating dynamic and successful early stage IMC inititiatives on some of the premier brands in the CPG industry including Grey Poupon Mustard, A1 Steak Sauce, Ortega Mexican Foods, Cream of Wheat Hot Cereals, Milk Bone Dog Biscuits and Egg Beaters.

Created and launched "Fact Based Passion" as a CEO supported corporate initiative to leverage insight driven data with the sweat equity "PASSION" of personal commitment to further Nabisco as a thought leadership organization.
Promotion Director

A&W Brands

(Consumer Goods industry)

1986 — 1992 (6 years )

Developed a range of successful (consumer engagement and bottler sell-in/sell-through) and exciting thematic promotions and early integrated marketing platforms via retail, television, packaging and partnerships for A&W Root Beer, A&W Cream Soda, Squirt, Country Time Lemonade...worked with truly exceptional people including Mike Weinstein, Paul St. Germain and a great group of talented professionals on the agency and salesforce side.
Account Exec

BBDO

(Public Company; OMC; Marketing and Advertising industry)

1983 — 1986 (3 years )

Worked, learned and got my hands/head around anything i could touch relative to Pepsi, Visa and a few other great pieces of business at an incredible Agency, at an incredible time with really creative and inspired people!!! The exposure and dynamic learning from working on Pepsi created my opportunity to enter the soft drink industry on the clientside.
Director, Public Relations

Hobson Barnes

(Marketing and Advertising industry)

1981 — 1983 (2 years )

Very fortunate to have landed my first job in a very progressive event management company. Worked on various market driven programs including the Raleigh sponsored Rodeo and Truck Pull events and Stroh's Brewery Calender Girl search. Learned the importance of executional excellence, sales force involvement/motivation and creating media awareness. Managed over 50 event markets in two years! It was bottom-up, trial by fire figuring it out and working it.

Cliff Medney’s Education

The University of Georgia

BS , Sociology , 1976 — 1980

Activities and Societies:

UGA Football-Wide Receiver, Letter Freshman Team
TEP Fraternity

Additional Information

Cliff Medney’s Websites:

Cliff Medney’s Interests:

Observational writing and public speaking- about people, life and marketing. Fascinated by survivalists and their stories, into running and fitness, dogs and politics (and the politics of dogs...in NYC)! Especiallly, love walking the city and everywhere with my lovely wife, Josana and my curly haired Airedale Abby!