Clay Schulenburg SEM, PPC, Interactive Marketing

Current

Sr. Interactive Marketing Manager - SEM, SMM, PPC at Healthline Networks, Inc.

Past

SEM - Search Engine Marketing Manager (SEM, PPC) at Potrero Media Corp.
Marketing Director at Advantage Nursing Services, Inc.
Marketing - OnSite Event Coordinator (Independent Contractor) at Genesco Sports Enterprises

Account Executive at Beneficial - HSBC Bank
Staffing Coordinator at Kaiser Permanente
Director of Client Scheduling at AIG - Valic
Client Services Representative at AAA - California State Auto Assoc.

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Education

University of Phoenix
California State University-Sacramento

Recommended

11 people have recommended Clay Schulenburg

Connections

342 connections

Industry

Online Media

Websites

Clay Schulenburg SEM, PPC, Interactive Marketing’s Summary

Search engine marketing (SEM), Pay Per Click advertising (PPC), landing page optimization, web analytics, new member acquisitions, lead generation, e-commerce, content advertising, online publishing, product development and management, client integration and management. Project management PM, client/vendor relationship, account management.

Online Domain exeprtise: Health & Wellness, Healthcare, Insurance, Mortgages, Loans, and Nursing.

Comprehensive knowledge online advertising models; including:
CPM, CPL, CPA, CPC (Google AdSense and others)

Search Engine Marketing (SEM). Keyword list generation, Advanced bid management and Ad optimization skills. Able to lower CPCs and raise CTRs, thus improving Quality Score.

Advanced knowledge of all SEM, search platforms; AdWords, Panama, AdCenter,as well as numerous 2nd Tier search providers. Maintain personal contacts within each company to assist in enhanced optimization projects. Expert knowledge of PPC advertising and SEM best practices.

Working knowledge of SEO best practices. Strong at tracking metrics, identifying performance indicators, and increasing ROI. Experience with the following analytics tools: Google Analytics/Urchin, ClickTracks, and Unica
Equally strong at analyzing data and presenting analysis to C-Level internal stakeholders and external stakeholders.

Experience using the following market indicators:
Hitwise, ComScore, Nielsen, Quantcast, Alexa, etc.

Strong professional background with blue chip corporations:
AIG, Kaiser Permanente, AFLAC, AAA, and HSBC Bank.

Professional experience includes: inside sales, outside sales, marketing, new customer acquisition, project management, project coordination, account management, client relations, resolution, and customer support.

Comfortable working in any environment, big or small. Able to work independently or with a team. Proven track record of leadership and management capabilities.

Clay Schulenburg SEM, PPC, Interactive Marketing’s Specialties:

Interactive Marketing; SEM, SMM, PPC, SEO

Clay Schulenburg SEM, PPC, Interactive Marketing’s Experience

Sr. Interactive Marketing Manager - SEM, SMM, PPC

Healthline Networks, Inc.

(Privately Held; 11-50 employees; Internet industry)

May 2007 — Present (2 years 8 months)

Healthline Networks offers an innovative approach to meeting the needs of today's health info seeker. Combining advanced search technology with deep medical expertise, Healthline and its network of trusted destination sites help consumers navigate the complex world of healthcare information, empowering them to make more confident, informed decisions.

Duties include:
* Coordinating Ad Operations/Traffic Acquisitions to fulfill media orders.
* Assist in the RFP process, work Media Managers & Sales Teams to deliver results to our clients while maximizing revenue.
* Architechted proprietary search campaign structures to enhance compatibility with CPM model & Dart for Publishers, driving down opportunity costs on inventory.
* Work with web analytics to maximize performance of marketing initiatives, track KPIs, build customer profiles, and understand the LTV.Google Analytics, Unica, HitWise, comScore.
* Spearhead all Social Media Marketing (SMM) initiatives.
* SEM, PPC, SEO, SMM
SEM - Search Engine Marketing Manager (SEM, PPC)

Potrero Media Corp.

(Privately Held; 11-50 employees; Online Media industry)

June 2006 — May 2007 (1 year )

SEM / PPC - Online Lead Generation - PPC Management

Drive targeted, qualified traffic to web properties using pay per click (PPC) search engine marketing (SEM).

SEM list development, expansion, and SEM management across all search platforms.

Ensuring effective creative development and execution to support program and media efforts.

Coordinated the design of new content in response to SEM, search trends and made necessary changes to increase conversion from qualified PPC and SEM traffic.

Writing and testing ad copy for optimal CTR and quality scores within each search engine, according to the "quality" criteria for each. Using SEM best practices.

Executing effective affiliate programs and related activities to achieve business development goals.

Analyzed consumer spending categories and made product recommendations for new revenue streams.
Marketing Director

Advantage Nursing Services, Inc.

(Privately Held; 11-50 employees; Marketing and Advertising industry)

September 2004 — November 2005 (1 year 3 months)

Worked on branding company within its industry and expanding and managing new business partnerships.

Responsible for establishing and closing national accounts, and account management. Contract negotion and strong closing skills.

Created and managed highly targeted pay per click (PPC) search marketing campaigns (SEM), focusing on a small customer target segment within the nursing industry - travel nurses.

SEM management of keyword inventory campaigns on Yahoo and Lycos SEM advertising platfroms, utilitizing SEM best practices. Developed SEM ad copy and bid management skills. Gained understanding of online advertising, including; PPC, SEM, SEO, CPC, CPM, CPA, CPL.

Managed all outside sales/marketing vendor relationships.

Successfully created new corporate website and collateral sales materials as part of my duties as Marketing Director.
Marketing - OnSite Event Coordinator (Independent Contractor)

Genesco Sports Enterprises

(Privately Held; 51-200 employees; Marketing and Advertising industry)

May 2004 — November 2005 (1 year 7 months)

Event and Promotional Marketing - Worked as OnSite Coordinator

Get out There and Play! (Sports Campaign)
clients/sponsors included; Pepsi, Walmart, Toyota, Major League Baseball, National Basket Association, Major League Soccer, and the New Orleans Hornets NBA franchise, as well as local radio stations.

Coordinated onsite events at Walmart retail stores - Set up branded interactive sports areas and provided promotional materials (trading cards, shirts, Pepsi softdrinks, etc.) to promote Pepsi's Get Out There and Play campaigns aimed at keeping kids active.

Coordinated remote promotions by local radio stations and celebrity visits from New Orleans Hornets NBA players to sign autographs, as well as visits from the New Orleans Hornets cheerleaders!

Encouraged kids and parents to participate in the events, used the promotional items, collected email addresses, and used word of mouth marketing to increase awareness for the campaign's website.
Account Executive

Beneficial - HSBC Bank

(Public Company; 10,001 or more employees; Financial Services industry)

October 2003 — July 2004 (10 months)

Marketing and Sales - Account Executive

Increased sales abilities; mastered the art of pounding the phones! Lots of cold calling and dedicated closing skills required.

Sold mortgages, home equity loans, personal loans, debt consolidation loans, and other ancillary loan products to a sub-prime lender demographic. Converted and up-sold current customers to additional products. Bonused out at EOM based on total "new money" earned.

Brought in over $1,000,000 in new money while employed at Beneficial.
Staffing Coordinator

Kaiser Permanente

(Staffing and Recruiting industry)

February 2001 — August 2003 (2 years 7 months)

Worked oncall for hospital staffing office. Designed spreadsheets and other documents. Experience working with labor unions.

ANSOS staffing software power-user.
Director of Client Scheduling

AIG - Valic

(Public Company; 10,001 or more employees; AIG; Financial Services industry)

September 2000 — August 2003 (3 years )

Utilized Lotus and Palm OS software to create an outbound call center for AIG's financial advisors, allowing them to interact with large client volumes.

Hired, trained, developed and managed staff of ten across five sales districts; Northern California, and Hawaii.

Responsible for Product Management of this service internally. Distributed to all AIG advisors throughout the Western Region. Peformed PowerPoint presentations for new advisors during new advisor orientations.

Created email marketing campaigns targeting advisors to pitch service internally. Increased advisor usage of systems over 40%.

Participated in direct mail marketing initiatives as needed.
Client Services Representative

AAA - California State Auto Assoc.

(Public Company; 10,001 or more employees; AAA; Consumer Services industry)

1998 — 2000 (2 years )

Worked for AAA / Northern California.

High volume, fast paced call center environment requiring strong customer service, advanced data entry, customer retention and resolution skills.

Additionally, responsible for new membership sales and current membership upgrades.

Clay Schulenburg SEM, PPC, Interactive Marketing’s Education

University of Phoenix

M.B.A., Marketing , (in progress) , 2008 — 2010 (expected)
California State University-Sacramento

B.A. , Social Science , 2000 — 2002