
Interactive Strategist
Greater Chicago Area

Interactive Strategist
Greater Chicago Area
Just trying to understand how people interact with brands.
I'm really more of a generalist.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
March 2008 — Present (7 months)
Coming up with Interactive Strategies for cool companies.
Making 'em happen.
That's it!
(Self-Employed; Myself Only; Marketing and Advertising industry)
January 2007 — Present (1 year 9 months)
Creating brand strategies and writing copy for companies that'll pay me.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
March 2006 — March 2008 (2 years 1 month)
Currently directing the marketing services for all the agency’s clients (I'm the only AE), including strategic planning, tactical execution and brand development. Clients span a wide spectrum of industries and include Business-to-Business and Business-to-Consumer accounts. I wear a bunch of different hats. It's fun. I like hats.
Since I've been here, I've created brands from scratch (including naming), worked on a bunch of strategic planning documents for all our clients, managed the creative process, written probably 100 briefs, thousands of status reports and all the good stuff that goes along with running the business. Categories include FMCG, Automotive, Managed Security, Manufacturing, IT Infrastructure, Insurance, Contract Manufacturing & Technology, Online Research Products, Convenience Stores, Commerical Roofing, Retail and e-Commerce.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
May 2005 — March 2006 (11 months)
My first real-live agency job. I managed the day-to-day affairs of Dairy Management Inc. (DMI) and Department of Homeland Security (DHS) accounts, and helped out with CareerBuilder and Orbitz for Business. I also helped create the new-business presentation to Constellation NewEnergy, and actually got to stand up and talk at one point. Scary and fun at the same time. We didn't win. My first taste of defeat.
For DMI, work included web management, trade-show setup, e-newsletter development, billing and other day-to-day tasks. It was the agency's biggest account. For DHS, I worked on the Ready Business campaign, including providing support for creative development and trafficking & tracking national media placements with a system I developed from scratch.
(Public Company; 1001-5000 employees; Apparel & Fashion industry)
September 2004 — May 2005 (9 months)
Worked on the Diversity Recruiting team to hire managers and part-time associates for 20 stores in the Northern Illinois, Wisconsin, and Iowa area. I also trained managers in recruitment and diversity/inclusion initiatives. Basically A&F gave me a Jeep Wrangler and I drove around to colleges looking for hot people.
BA, Diplomacy & World Affairs, 2000 — 2004