Claudia Benvenuti

Current

Marketing Manager at Shopping Pátio Higienópolis

Past

Marketing Manager at Royal Caribbean International
Marketing Manager at Shopping Market Place
Marketing Manager at Discovery Networks Latin America

International Account Manager at Promaker Marketing Internacional
Entertainment Licensing Manager at Pro Entertainment Brasil
Associate Marketing Representative at The Walt Disney Company Brasil Ltda
Servicio Real Manager at Gran Melia Sao Paulo - WTC

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Education

ERC Communication
Disney University
Madia Marketing School

FMU - Faculdades Metropolitanas Unidas

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1 more...

Recommended

29 people have recommended Claudia

Connections

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Industry

Retail

Claudia Benvenuti’s Summary

More than 15 years of experience in marketing and sales for the Brazilian and Latin American markets.

Marketing Expertise:
oBrand & Product;
oConsumer & Trade;
oServices;
oEvents, Promotion and Internet;
oCorporate & Communication;
oPositioning
oPartner & Sponsorship;

Markets Expertise:
oTourism & Hotels;
oEntertainment;
oTheme Parks & Water Parks;
oLicensing : entertainment & sports;
oOpen & Cable TV;
oShopping Centers;
oCruises;

Technical Skills:
oMedia Buy and Planning (cash and barter);
oStrongly consumer oriented;
oStrong tactical skills in creating, implementing and managing marketing programs and campaigns;
oAcquisition and development of brands (entertainment and sports);
oTrade relationship and events (publicity agencies, clients, tour operators, travel agencies);
oPress relationship and events;
oInternal and external communication: creation and approval of materials;
oStrong knowledge of financial aspects of an operation;
oCreation and implementation of media campaigns: corporate and promotional;
oSales training skills;
oAnalytical, initiative, creative, innovative, interpersonal, partnering, and leadership skills;

Personal Skills:
oPassionate and energetic team oriented;
oAdaptability and flexibility;
oAble to communicate and interact effectively with individuals of all levels. Strong mediator;
oAbility to wear multiple hats, manage multiple projects simultaneously from concept to finish, with close attention to timing, budgets and quality;
oA ‘hands-on, can do’ attitude, with ability to work independently as well as collaboratively with sales and other departments, prioritizing projects and managing resources;
oAbility to balance analytical with creative and be a strategic and “out of the box” thinker with strong decision making and negotiation;
oFluent in English, Portuguese, Spanish, Italian and French.

Claudia Benvenuti’s Experience

Marketing Manager

Shopping Pátio Higienópolis

(Retail industry)

May 2009 — Present (7 months)
Marketing Manager

Royal Caribbean International

(Public Company; Leisure, Travel & Tourism industry)

March 2009 — May 2009 (3 months)
Marketing Manager

Shopping Market Place

(Retail industry)

October 2006 — December 2008 (2 years 3 months)

Development and execution of integrated marketing plan/campaigns: brand/positioning, PR/communication (internal/external), events(implemented strong calendar in 2007 (more than 40 events) with savings of R$ 3,2 MM and over R$ 4,8 MM in 2008 (with more than 30 events) with companies such as: Disney, Warner, Sony, GNT, Fox, Discovery, Turner, Nickelodeon, Editora Abril, Editora B7, among others).

Coordination and analysis of the media plan/buy as well as market and competition analysis. Creation of strategic plans to improve competitive advantage.

Set up partnership deals in order to: leverage press coverage and exposure (more than R$ 3,8MM in 2007 and R$ 2,9MM in 2008), reduce marketing costs, enhance corporate/branding ad value and the “must have” brand position.

Management and career development, coaching and counseling to:14 people (marketing, phone operator, front desk and nursery room).

Build and leverage relationship with the stores/operations.
Marketing Manager

Discovery Networks Latin America

(Public Company; 10,001 or more employees; Broadcast Media industry)

April 2003 — October 2005 (2 years 7 months)

Marketing Manager for: Discovery Channel, Discovery Kids, People+Arts, Home & Health, Animal Planet and Discovery Travel & Living.

Responsible for implementation of all Consumer Marketing campaigns/street marketings/events/promotions as well as any product launch parties/events for publicity agencies and trade companies.

Responsible for sponsorship negotiation as well as the media buy (cash and barter).

Responsible for all the approvals and creation of consumer / trade materials such as media kits, flyers, sites

Responsible for the creation, negotiation and set up of the Discovery Kids Event – “Ciranda Discovery Kids 2004” (with more than 350.000 visitors) and “Ciranda Discovery Kids 2005” (over 450.000 visitors).
International Account Manager

Promaker Marketing Internacional

(Events Services industry)

February 2003 — April 2003 (3 months)

Responsible for the marketing and promotional plan for Brazilian companies/brands interested in creating an international bond and have their products present in international selling points in the US and Europe.

Responsible for the set up, development and follow-up of budget and strategy for the launch of the marketing plan to sell the brand " Cafés do Brasil" in the US. Created all institutional & communication materials for the brand.
Entertainment Licensing Manager

Pro Entertainment Brasil

(Privately Held; 1001-5000 employees; Entertainment industry)

August 2001 — December 2002 (1 year 5 months)

Part of the opening team of the office.

Responsible for all the capture of new properties under the entertainment area such as artists, characters and shows such as:Adriano Moraes (rodeo champion), Festa do Peão Boiadeiro de Barretos, Manuelita the Turtle, Fido Dido, Angela Anaconda, Green Light Media Studios, Cromossoma Studios, Dream Works Studios, Carnaval do Rio de Janeiro, among others.

Responsible for the whole licensing and promotions program, by getting in touch with the licensees, closing deals, creating and developping promotions and doing cross promotional activities between the licensees and the retail.

Responsible for the sponsorships negotiations and events organization for the launch of products.

Responsible for the plan, budget, strategy and direction of the entertainment department.
Associate Marketing Representative

The Walt Disney Company Brasil Ltda

(Public Company; 10,001 or more employees; Entertainment industry)

July 1996 — August 2001 (5 years 2 months)

Responsible for TV, radio, and photo crews, which filmed and produced segments for promotional use at Walt Disney World Resort.

Participation of the Millennium Dreamers event, coordinating the efforts with the Brazilian Ambassadors as a Representative in ’00.

Responsible for several promotions with Alliance Partners and Third Party Companies, by closing deals, fulfilling prizes and interacting with other Walt Disney departments.

Responsible for coordination of several Press Events as well as several Publicity Fam Tours and Publicity Presentations in country.

Responsible for monthly budget forecasting for all departments, preparation and follow up of the annual operating plan, five year plan and develop financial reports to help the assessment of WDA performance.

Responsible for the set up of the CRM of the office, elaborated the needs and be part of the implementation group of the www.disney.com.br and responsible for the consumer answers for parks and resorts.
Servicio Real Manager

Gran Melia Sao Paulo - WTC

(Privately Held; 10,001 or more employees; Leisure, Travel & Tourism industry)

March 1995 — July 1996 (1 year 5 months)

Reservations for the Hotel;

Daily interaction with Guests and involved with the Guest Satisfaction Program;

Responsible for all operational support and reception of VIP guests;

Interaction with the Hotel security department and all Guests security needs as well as requests with the FBI, Marines, and Brazilian Police;

Interaction with Special Events (Weddings, Receptions, Press Events, Movies launches) and operational support;

Worked/Supervised 20 employees (made, butlers, front desk, security) at the Servicio Real

Claudia Benvenuti’s Education

ERC Communication

2005 — 2005

Negotiating & Presenting
Disney University

Several 1996 — 2000

* Traditions;
* Ethics;
* Problem Solving & Creative Approaches;
* Effective Listening;
* Complex Guest Situations;
* Effective Presentation Skills and Inclusive Communication;
* Influence and Managing Conflicts and Changes;
* Stress Management and Time Management;
* Guest Experience;
* The Disney Approach to: Quality Service and Customer Loyalty, People Management, Operational Excellence, Creativity & Innovation and Leadership Excellence.
Madia Marketing School

1998 — 1998
FMU - Faculdades Metropolitanas Unidas

University , Management , 1991 — 1994

Additional Information

Claudia Benvenuti’s Interests:

consumer marketing, retail, management, branding, consumer/trade/publicity events, promotions, entertainment, cable TV, licensing, consumer needs, shopping center/malls, partnerships, strategies, barters, midia (conventional/non-conventional), advertising, new business, tourism, theme parks, theaters/movies/home entertainment, games, edu-entertainment, kids content/projects